Indonesia Baby Food Market Outlook to 2027F

By Infant Milk Formulae (Standard, Follow-On, Growing-Up, and Special Baby Milk Formula), Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food; Organic Baby Food



Product Code:KROD67

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Published on

December 2022

Total pages


About the Report

About the Report

The report provides a comprehensive analysis of the potential of the Baby Food industry in Indonesia. The report covers an overview and genesis of the industry, and market size in terms of market revenue.

Its market segmentations include By Food Category, By Type of Milk Formula, Nature of Food, By Channels of Distribution, and By Age Group; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.

Market Overview:

According to Ken Research estimates, the Indonesia Baby Food Market grew from approximately IDR ~ Bn in 2017 to approximately IDR ~ Bn in 2022 and is forecasted to grow further to IDR ~ Bn opportunity by 2027F, owing to the awareness generation of the infant nutrition, increasing population and the rising urbanization.

  • Baby food was designated as an essential good during the COVID-19 pandemic, and as main retail distribution channels were allowed to remain open, stockpiling resulted in significant increases in retail sales. 
  • Manufacturers and distributors are not allowed to promote or advertise formula milk for infants 6 months of age and under in health facilities under Indonesian law as it is right now. Selling, giving, or promoting newborn formula milk is not permitted in healthcare facilities or by healthcare personnel.
  • Declining breastfeeding practices are creating potential market opportunities for local and global infant nutrition products.

Key Trends by Market Segment:

By Food Category: Among the food category segment, the powder sub-segment held the dominant position and accounted for majority of the market share of Indonesia’s infant nutrition market in 2022P. Powdered infant nutrition products are expected to gain popularity due to their higher shelf life as compared to other baby food products.

By Channels of Distribution:
The key distribution channels in Indonesia’s baby food market are hypermarkets & supermarkets, convenience stores, drug stores & pharmacies, and e-retailers. Hypermarkets & supermarkets were the sector’s leading distribution channel in 2022P.

Competitive Landscape

Major players operating in Indonesia’s infant nutrition market include Nestlé S.A., Groupe Danone, PT Kalbe Farma Tbk, PT Indofood Sukses Makmur, Indofood CBP, Mirota KSM, Nutricia Indonesia Sejahtera, Sari Husada, Mead Johnson Indonesia, and PT Frisian Flag Indonesia.

Future Outlook

The Indonesia Baby Food Market is projected to witness a CAGR of ~% between 2022 to 2027F. Driven by the increasing population, urbanization, rising awareness among locals, and marketing strategies and advertisement, the Indonesia Baby Food Industry will witness growth in the coming years. Moreover, the rise in organic food, especially for the younger population, is driving the market.

Scope Of The Report

Scope of the Report

Indonesia Baby Food Market

By Food Category

  • Dried Baby Food
  • Prepared Baby Food
  • Milk Formula
  • Other Baby Food

By Type of Milk Formula

  • Standard Milk Powdered Formula
  • Follow-on Milk Powdered Formula
  • Growing-up Milk Formula
  • Special Baby Milk Formula

Nature of Food

  • Inorganic Baby Food
  • Organic Baby Food

By Channels of Distribution

  • Hypermarkets
  • Discounters
  • Supermarkets
  • Independent Small Grocers
  • Health and Beauty Specialist Retailers
  • Other Foods Non-Grocery Specialists
  • Internet Retailing

By Age Group

  • 0-6 Months
  • 6-12 Month
  • 12+ Months
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Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

  • Baby Food Manufacturers
  • Baby Product Manufacturers
  • Baby Product Distributors
  • Baby Food Distributors
  • Government Agencies
  • Baby Food Retailers
  • NGOs supporting Baby Health
  • Pharmaceutical Stores
  • Online Sales and Retailing Agencies

Time Period Captured in the Report

  • Historical Period: 2017-2022
  • Base Period: 2022
  • Forecast Period: 2022-2027F


Major Players Mentioned in the Report

  • Danone Indonesia
  • Nestle Indonesia
  • Abbott Indonesia
  • Saipro Biotech Private Limited
  • PT Kalbe Farma Tbk
  • Indofood CBP
  • Mirota KSM
  • Nutricia Indonesia Sejahtera
  • Sari Husada
  • Mead Johnson Indonesia
  • PT Frisian Flag Indonesia

Table of Contents

Table of Contents

1. Executive Summary

2. Indonesia Baby Food Market Overview

2.1 Taxonomy of the Indonesia Baby Food Market

2.2 Industry Value Chain

2.3 Ecosystem

2.4 Government Regulations/Initiatives for the Indonesia Baby Food Market

2.5 Growth Drivers of the Indonesia Baby Food Market

2.6 Issues and Challenges of the Indonesia Baby Food Market

2.7 Impact of COVID-19 on the Indonesia Baby Food Market

2.8 SWOT Analysis

3. Indonesia Baby Food Market Size, 2017 – 2022

4. Indonesia Baby Food Market Segmentation

By Product Type, 2017 - 2022

4.2 By Distribution Channel, 2017 - 2022

4.3 By Regional Split (North/East/West/South/Central), 2017 - 2022

5. Competitive Landscape

5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

5.2 Strategies Adopted by Leading Players

5.3 Company Profiles – (Top 5 - 7 Major Players)

5.3.1 Danone Indonesia

5.3.2 Nestle Indonesia

5.3.3 Abbott Indonesia


5.3.5 Saipro Biotech Private Limited

5.3.6 PT Kalbe Farma Tbk

5.3.7 Indofood CBP

6. Future Indonesia Baby Food Market Size, 2022 – 2027

7. Future Indonesia Baby Food Market Segmentation

7.1   By Product Type, 2022 - 2027

7.2 By Distribution Channel, 2022 - 2027

7.3 By Regional Split (North/East/West/South/Central), 2022 - 2027

8. Analyst Recommendations

9. Research Methodology

10. Disclaimer

11. Contact Us

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Research Methodology

Research Methodology

Step 1: Identifying Key Variables: Our team will initially create an ecosystem for all the major entities in the Baby Food Market that are providing baby food in Indonesian Market.

Step 2: Market Building: In the next step, we will refer to multiple secondary and proprietary databases to perform deck research around the market and collate industry-level information such as type of market structure, consumption in terms of value to create an initial level hypothesis. We will also explore company-level info by referring press releases, annual reports, financial statements, and other documents to understand basic information about the companies and market level.

Step 3: Validating and Finalizing: Later our team will conduct a series of Interviews with multiple C-Level Executive and other stakeholders belonging to different companies to confirm the market hypothesis, validate statistics and seek operational and financial information from company representatives.

Step 4: Research Output: Furthermore, to validate this data our team will pitch each company as a potential customer through a mystery shopping exercise and will confirm the operational and financial performance of Indonesia Baby Food Market Entities which have been shared by company executives and available on secondary databases. We will be conducting another set of CATIs with the respective entities to understand customer behavior, channel preference, and other factors. We will also assess customer analysis in terms of their preferences and pain points.

Frequently Asked Questions

Frequently Asked Questions

What is the Study Period of this Market Report?

The Indonesia Baby Food Market is covered from 2017–2027F in this report, including a forecast for 2022P-2027F.

What is the Future Growth Rate of Indonesia’s Baby Food Market?

The Indonesia Baby Food Market is expected to witness a CAGR of ~% over the next five years.

What are the Key Factors Driving the Indonesian Baby Food Market?

Increase in the population, urbanization, increase in the working age population, rising awareness, new marketing strategies.

Who are the Key Players in the Indonesia Baby Food Market?

Nestlé S.A., Groupe Danone, PT Kalbe Farma Tbk, PT Indofood Sukses Makmur, Indofood CBP, Mirota KSM, Nutricia Indonesia Sejahtera, Sari Husada, Mead Johnson Indonesia, and PT Frisian Flag Indonesia.

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