KSA Buy Now Pay Later Market Outlook to 2027
Driven by digitalization, government support as a part of Saudi vision 2030 increasing Genz & millennials population due to influx of expatriates coupled with shifting preference towards easy interest free extra credit line sources

About the Report

About the Report

The report “KSA Buy Now Pay Later Market Outlook to 2027- Driven by digitalization, government support as a part of Saudi vision 2030 increasing Genz & millennials population due to influx of expatriates coupled with shifting preference towards easy interest free extra credit line sources” by Ken Research provides a comprehensive analysis of the potential of Buy Now Pay Later Industry in Saudi Arabia. The report also covers overview and genesis of the industry, market size in terms of revenue generated; market segmentation by types of services, by end users, by revenue division on the basis of Number of Transactions, on the basis of Number of Transactions, by Age Group of Consumers; growth enablers and drivers, challenges and bottlenecks, trends driving adoption of digital innovation; regulatory framework; end user analysis, industry analysis, competitive landscape including competition scenario, market shares of major players. The report concludes with future market projections of each product segmentation and analyst recommendations.

Buy Now Pay Later Market Overview: 

Buy now, pay later (BNPL) arrangements are becoming increasingly popular in Saudi Arabia, a trend that has been fuelled by the e-commerce boom and embraced by the country’s youth, tech-savvy population eager to adopt what they feel is a more convenient and transparent way to finance purchases. Digital Payments are gaining foothold in the KSA Market as mode of payment because more FinTechs are collaborating with merchants. 

During the LEAP tech conference held recently in Riyadh, global payment solutions provider Checkout.com shared findings from a survey of Saudi consumers it conducted in partnership with YouGov, and shared key growth metrics, outlining the rapid expansion of Saudi Arabia’s e-commerce market, and rising eagerness from the public to use BNPL products. 

Market Segmentation: 

By mode of payment (Online and Offline): Buy Now Pay Later market can be segmented on the basis of mode of payment: online and offline. Covid-19 fueled the need for online mode of transaction due to adoption of cashless payments which led to the boom of the industry in the country. 

By end user (Ecommerce Giants, Physical Retailers, Travel and Entertainment Merchants and Food Aggregators): Buy Now Pay Later market can be segmented on the basis of type of end user: Ecommerce Giants, Physical Retailers, Travel and Entertainment Merchants and Food Aggregators. 

By age group (Below 24 years, 24-36 years, 36-50 years and Above 50 years): Buy Now Pay Later market can be segmented on the basis of age group: Below 24 years, 24-36 years, 36-50 years and Above 50 years. This is attributed to the increasing working age populationwhich is gradually shifting from credit cards to BNPL as mode of payments. 

Competitive Landscape in KSA BNPL Market: 

The competitive rivalry is in the medium range as BNPL industry in KSA is just picking up. With major Startups emerging and trying to gain traction in this hugely attractive industry.  Few of the major players include Tamara, Tabby, PostPay and Spotii. The market is also witnessing inception of global giants in the industry such as the recent acquisition of Spotii. 

Future Outlook and Projections of the Industry: 

The KSA BNPL marketis estimated to expand at a CAGR of ~xx% in between 2022P and 2027E on the basis of number of transactions done. Increasing adoption of cashless society with emergence of digital payments fueled by surging working age class will derive the traction of BNPL industry among the users in KSA Increasing demand for extra credit line with less stringent KYC procedures without relying on CIBIL scores will be traction for consumers for utilization of BNPL services. Average order value of BNPL transactions is estimated to expand at a CAGR of xx% in between 2022P and 2027E. A gradual increase in the contribution of below 24 years of age group in market share will be observed in the coming future. This is attributed to increasing GenZ and millennials who will be readily adopting BNPL as the mode of their transactions. Online mode of payment will continue to dominate the BNPL industry in KSA due to Sharia compliant which promotes digital payments when compared to offline mode. 

Key Segments Covered in KSA BNPL Market 

Market Size of Buy Now Pay Later in KSA  

  • on the basis of Revenue, 2019-2022P 

  • on the basis of Number of Transactions, 2019-2022P 

  • on the basis of Average Order Value, 2019-2022P 

Market Segmentation By mode of payment: 

  • Online 

  • Offline 

Market Segmentation By end user: 

  • Ecommerce Giants 

  • Physical Retailers 

  • Travel and entertainment Merchants 

  • Food Merchants 

Market Segmentation By age group: 

  • Below 24 

  • 24-36 

  • 36-50 

  • Above 50 

Key Target Audience: 

  • Millennials 

  • Low income group 

  • Students 

  • Merchants 

  • FMCG goods buyer 

  • Developing nations 

  • Undeveloped countries  

Time Period Captured in the Report: 

  • Historical Year: 2019-2022 

  • Base Year: 2022 

  • Forecast Period: 2023– 2027F 

      Companies Covered: 

  • Tabby 

  • Spotii 

  • Tamara 

  • Cashew 

  • PostPay 

Key Topics Covered in the Report: 

  • BNPL Industry positioning 

  • Socio demographic Outlook of Saudi Arabia 

  • Economic Landscape and Expatriate Population of Saudi Arabia 

  • Overview of Global BNPL Industry 

  • Presence of Global BNPL Players 

  • Disruptors of Credit card Globally 

  • Case Studies of Leading Global BNPL Providers 

  • Trends of BPNL Industry 

  • Market size of BPNL 

  • BNPL transaction process 

  • Key Features and developments in KSA BPNL 

  • Ecosystem of Major Entities in Buy Now Pay Later Industry in KSA 

  • SWOT Analysis of KSA BNPL 

  • Issues and Challenges in KSA BNPL 

  • Investment Analysis of players in BNPL Space 

  • Role of Government and regulations in KSA BNPL 

  • Porter’s Five force Analysis in KSA BPNL 

  • Market Size of Buy Now Pay Later in KSA on the basis of Revenue,  Number of Transactions and Average Order Value, 2019-2022P 

  • Market Segmentation by mode of payment, by end user, and by age group 

  • Future Market Size of Buy Now Pay Later in KSA on the basis of Revenue 

  • Future Market Segmentation by Mode of Payments, by end user and by age group 

  • Future Market Size of BNPL in KSA 

  • Industry Speaks 

  • Analyst Recommendations 

  • Research Methodolog

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Products

Products

 Key Segments Covered in KSA BNPL Market 

Market Size of Buy Now Pay Later in KSA  

  • on the basis of Revenue, 2019-2022P 

  • on the basis of Number of Transactions, 2019-2022P 

  • on the basis of Average Order Value, 2019-2022P 

Market Segmentation By mode of payment: 

  • Online 

  • Offline 

Market Segmentation By end user: 

  • Ecommerce Giants 

  • Physical Retailers 

  • Travel and entertainment Merchants 

  • Food Merchants 

Market Segmentation By age group: 

  • Below 24 

  • 24-36 

  • 36-50 

  • Above 50 

Key Target Audience: 

  • Millennials 

  • Low income group 

  • Students 

  • Merchants 

  • FMCG goods buyer 

  • Developing nations 

  • Undeveloped countries  

Time Period Captured in the Report: 

  • Historical Year: 2019-2022 

  • Base Year: 2022 

  • Forecast Period: 2023 2027F


Companies

Companies Covered: 

  • Tabby 

  • Spotii 

  • Tamara 

  • Cashew 

  • PostPay 

Table of Contents

Table of Contents

1.Executive Summary 

1.1. How is Buy Now Pay Later Industry Positioned in KSA? 

2. Country Overview 

2.1. Socio-Demographic Outlook of Saudi Arabia 

2.2.Economic Landscape and Expatriate Population of Saudi Arabia 

3. Global Overview of Buy Now Pay Later Industry in KSA 

3.1. Overview of Global BNPL Industry 

3.2. Presence of BNPL Players across Globally 

3.3. Latest Developments in Global BNPL Landscape 

3.4. Disruptors of Credit card globally 

3.5. Case Studies of Leading Global BNPL Providers 

4. Market Overview of Buy Now Pay Later Industry in KSA 

4.1. Key Features and Development in KSABuy Now Pay Later Market 

4.2. How a Buy Now Pay Later Transaction Happens 

4.3. Key Trends of KSA Buy Now Pay Later Industry 

4.4. Ecosystem of Major Entities in Buy Now Pay Later Industry in KSA 

5. Market Size of Buy Now Pay Later Industry in KSA 

5.1. Market Size of Buy Now Pay Later in KSA on the basis of Revenue, 2019-2022 

5.2. Market Size of Buy Now Pay Later in KSA on the basis of Number of Transactions, 2019-2022 

5.3. Market Size of Buy Now Pay Later in KSA on the basis of Average Order Value, 2019-2022 

6. Market Segmentation of Buy Now Pay Later Industry in KSA 

6.1. Market Segmentation by Mode of Payments, 2022 

6.2. Market Segmentation by Type of End User, 2022 

6.3. Market Segmentation By Age Group of Consumers, 2022 

7. Industry Analysis 

7.1. Growth Drivers of KSA Buy Now Pay Later Market 

7.2. Porter’s Five Force Analysis of the KSA Buy Now Pay Later Market 

7.3. Trends and Developments in KSA Buy Now Pay Later Market 

7.4. Issues and Challenges in the KSA Buy Now Pay Later Market  

7.5. SWOT Analysis of KSA Buy Now Pay Later Market 

7.6. Role of Government and Regulations in the KSA Buy Now Pay Later Industry 

7.7. Impact of COVID-19 

8. Demand Analysis 

8.1. TAM, SAM and SOM of KSA BNPL Industry 

8.2. Adoption Rationale of Consumers towards Buy Now Pay Later Services 

8.3. Cross Comparison of BNPL players on major decision making parameters for brand preference 

8.4. Consumer Persona Analysis 

9. Competitive Analysis 

9.1. Investment Analysis of Major Players in the BNPL Space from 2016 to 2021 

9.2. Detailed Investment Analysis of Major Players in the BNPL Space from 2019 to 2022 

9.3. Company Profile of Tabby 

9.4. Company Profile of Spotii 

9.5. Company Profile of Tamara 

9.6. Company Profile of Cashew 

9.7. Company Profile of Postpay 

10. Future Outlook and Projections of the Industry, till 2027 

10.1. Future Market Size of Buy Now Pay Later in KSA on the basis of Revenue, 2022-2027E 

10.2. Future Market Size of Buy Now Pay Later in KSA on the basis of Number of Transactions, 2022-2027E 

10.3. Future Market Size of Buy Now Pay Later in KSA on the basis of Average Order Value, 2022-2027E 

10.4. Future Market Segmentation by Mode of Payments, 2022-2027E 

10.5. Future Market Segmentation by Type of End User, 2022-2027E 

10.6. Future Market Segmentation  By Age Group of Consumers, 2022-2027E 

11. Analyst Recommendations 

12. Industry Speaks 

13. Research Methodology 

13.1. Market Definitions 

13.2. Abbreviations Used 

13.3. Market Sizing Approach: KSA Buy Now Pay Later Market

13.4. Consolidated Research Approach 

13.5. Research Limitations and Future Conclusions 

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