Middle East and Africa (MEA) Precision Farming Market 2030 Insights & Future ForecastMarket

About the Report

Middle East and Africa (MEA) Precision farming Market Overview

The Middle East and Africa (MEA) precision farming market size was USD 1.02 billion in 2023, reflecting advancements in agricultural technology and the need for efficient farming practices. The market growth is primarily driven by the increasing adoption of precision farming technologies, such as GPS, drones, and IoT devices, which help farmers optimize inputs like water, fertilizer, and pesticides, leading to higher crop yields and reduced costs.
Major players in the MEA precision farming market include Trimble Inc., AGCO Corporation, John Deere, Topcon Positioning Systems, and TeeJet Technologies. These companies have established themselves as leaders by offering a range of precision farming equipment and solutions tailored to the unique needs of the MEA region.
Pure Harvest Smart Farms entered a three-year exclusive strategic partnership with Richel Group to deploy over USD 150 million in smart growing systems across the Middle East and Asia. This collaboration focuses on the industrialization and professionalization of Controlled-Environment Agriculture (CEA). This partnership is expected to improve crop production efficiency, especially in arid regions.
Egypt is one of the leading countries in the MEA precision farming market, particularly in the use of precision irrigation systems. The country's dominance is attributed to its strategic focus on water conservation and the modernization of its agricultural sector. In 2023, Egypt's Ministry of Agriculture reported that most large-scale farms in the Nile Delta region had adopted precision irrigation technologies. The adoption is driven by the need to maximize water use efficiency in a country where water resources are limited.

Middle East and Africa (MEA) Precision farming Market Segmentation

By Technology Type: The market is segmented by technology type into guidance systems, remote sensing, and variable rate technology (VRT). Guidance systems held the largest market share in 2023. This dominance is due to the widespread adoption of GPS-enabled equipment for farm operations, allowing farmers to reduce overlaps in field operations and increase efficiency.

By Application: The market is further segmented by application into yield monitoring, crop scouting, and irrigation management. Yield monitoring emerged as the dominant sub-segment in 2023. Yield monitoring is the leading application in the MEA precision farming market, driven by the growing emphasis on maximizing crop output and efficiency. The increasing focus on maximizing crop yields and the use of data analytics to make informed decisions have fueled the growth of this segment.

By Region: South Africa dominates the MEA precision farming market. This dominance is due to its advanced agricultural infrastructure, government support for technology adoption, and high awareness among farmers about the benefits of precision farming. The countrys focus on sustainable agriculture practices and significant investments in precision farming technologies have solidified its leadership in the region.

Middle East and Africa (MEA) Precision farming Market Competitive Landscape

Company	Year Established	Headquarters
Trimble Inc.	1978	Sunnyvale, USA
AGCO Corporation	1990	Duluth, USA
Deere & Company	1837	Moline, USA
Raven Industries	1956	Sioux Falls, USA
Topcon Positioning Systems	1932	Tokyo, Japan

Topcon Positioning Systems: In 2023, Topcon Positioning Systems expanded its satellite-based remote sensing services in the MEA region, covering an additional 5 million hectares of farmland. The service has been particularly beneficial in the arid regions of North Africa, where traditional farming methods are less effective. The expansion has contributed to a 1.2 times improvement in crop productivity across the region.
AG Leader: In 2023, AG Leader Technology launched a collaboration with a consortium of Egyptian farmers to pilot a new precision irrigation system. The pilot program, covering 10,000 hectares of farmland, resulted in water savings of 500 million liters and 1.3 times increase in crop yields. The success of this collaboration has led to plans for a wider rollout of the technology across Egypt in 2024.

Middle East and Africa (MEA) Precision farming Market Industry Analysis

Growth Drivers

Increasing Adoption of IoT Devices in Agriculture: In 2023, 1.2 million IoT devices were deployed across farms in the MEA region, an increase from 800,000 devices in 2022. This surge in IoT adoption is driven by the need for real-time monitoring of soil conditions, crop health, and weather patterns, enabling farmers to make data-driven decisions. The deployment of IoT devices has led to an increase in productivity per acre.
Expansion of Agricultural Technology Infrastructure: The MEA region saw the establishment of new agri-tech innovation hubs in 2023, focusing on the development of precision farming solutions. The proliferation of these hubs has accelerated the development and deployment of cutting-edge technologies tailored to the unique needs of MEA farmers, such as drought-resistant crop varieties and advanced irrigation systems.
Rising Demand for Food Security: The MEA region's population reached 493 million in 2023, intensifying the demand for food security. Precision farming has emerged as a key solution to meet this demand by optimizing resource use and increasing crop yields. This trend is particularly significant in countries like Morocco and Tunisia, where the government has prioritized food security through the promotion of sustainable agricultural practices.

Challenges

Limited Access to High-Speed Internet and Connectivity: The lack of reliable internet connectivity hampers the ability of farmers to utilize cloud-based data analytics, remote sensing, and real-time monitoring tools. This digital divide has created disparities in technology adoption, with urban and peri-urban farmers more likely to benefit from precision farming than their rural counterparts. Efforts to improve rural connectivity are ongoing but are progressing at a slower pace than required.
Scarcity of Skilled Labor: Precision farming technologies require skilled operators who can interpret data and manage advanced machinery. In 2023, it was reported that only one fourth of the agricultural workforce in the MEA region had received training in these technologies. The scarcity of skilled labor is a major bottleneck, limiting the effective implementation of precision farming practices.

Government Initiatives

Saudi Arabia's Precision Farming Initiative: In 2023, the Saudi government launched a USD 200 million Precision Farming Initiative aimed at enhancing agricultural productivity through the adoption of advanced technologies. It includes subsidies for purchasing precision farming equipment, training programs for farmers, and investments in agri-tech infrastructure. This initiative is part of Saudi Arabias broader Vision 2030 plan, which emphasizes the modernization of the agricultural sector.
UAEs Agri-Tech Investment Fund: The search results indicate that the Abu Dhabi Investment Office (ADIO) invested roughly USD 14 billion in agtech companies in 2019 as part of its Ghadan 21 accelerator program.Additionally, the Emirates Development Bank (EDB) recently launched an AgriTech loans scheme and plans to allocate Dh100 million (USD 27.2 million) in financing support for the country's food security sector.

Middle East and Africa (MEA) Precision farming Market Future Outlook

The MEA precision farming market is projected to grow exponentially by 2028. The growth will be driven by increasing government support, technological advancements, and the rising awareness among farmers regarding the benefits of precision farming. The expansion of smart farming technologies and the integration of AI and machine learning in agriculture are expected to further boost the market.

Future Trends

Growth in AI-Driven Precision Agriculture Solutions: Over the next five years, AI-driven precision agriculture solutions are expected to become a dominant force in the MEA market. These platforms will enable farmers to predict crop diseases, optimize irrigation schedules, and make data-driven decisions, thereby reducing waste and improving yields. The widespread adoption of AI in agriculture will also contribute to a reduction in the environmental footprint of farming practices in the region.
Expansion of Drone Usage for Precision Farming: The use of drones in precision farming is projected to expand in the MEA region by 2028. These drones will be equipped with advanced imaging and sensing technologies, allowing for more precise monitoring of crop health, pest infestations, and soil conditions. The increased use of drones is expected to result in improvement in crop yields.

Scope of the Report

By Technology

GPS/GNSS systems

remote sensing

variable rate technology (VRT)

By Application

yield monitoring

crop scouting

irrigation management

By Region

Israel

United Arab Emirates

Jordan

Morocco

South Africa

Rest of MEA

Products

Key Target Audience Organizations and Entities Who Can Benefit by Subscribing This Report:

Agricultural Technology Companies
Precision Farming Equipment Manufacturers
Agricultural Cooperatives
Agribusiness Corporations
Fertilizer and Pesticide Manufacturers
Agricultural Exporters
Farm Management Software Providers
Drone and Sensor Manufacturers
Investors and VC Firms
Banks and Financial Institutions
Ministry of Agriculture (Various MEA Countries)
Agricultural Development Agencies
Banks and Financial Institutions

Time Period Captured in the Report:

Historical Period: 2018-2023
Base Year: 2023
Forecast Period: 2023-2028

Companies

Players Mentioned in the Report:

Trimble Inc.
AGCO Corporation
Deere & Company
Raven Industries
Topcon Positioning Systems
AG Leader Technology
CNH Industrial N.V.
Hexagon Agriculture
Climate Corporation
Precision Planting
Taranis
Granular Inc.
AgJunction Inc.
Agribotix LLC
Sentera

Table of Contents

1. MEA Precision Farming Market Overview

1.1. Definition and Scope

1.2. Market Taxonomy

1.3. Market Growth Rate

1.4. Market Segmentation Overview

2. MEA Precision Farming Market Size (in USD Bn), 2018-2023

2.1. Historical Market Size

2.2. Year-on-Year Growth Analysis

2.3. Key Market Developments and Milestones

3. MEA Precision Farming Market Analysis

3.1. Growth Drivers

3.1.1. Increasing Adoption of IoT Devices in Agriculture

3.1.2. Government Subsidies and Financial Support

3.1.3. Expansion of Agricultural Technology Infrastructure

3.1.4. Rising Demand for Food Security

3.2. Restraints

3.2.1. High Initial Costs of Technology Adoption

3.2.2. Limited Access to High-Speed Internet

3.2.3. Scarcity of Skilled Labor

3.2.4. Climate Variability and Unpredictability

3.3. Opportunities

3.3.1. Expansion into Untapped Markets

3.3.2. Development of Affordable Solutions for Small Farmers

3.3.3. Collaborations with Tech Startups

3.3.4. Growing Interest in Organic Farming Techniques

3.4. Trends

3.4.1. AI-Driven Precision Agriculture Solutions

3.4.2. Increased Use of Drones in Farming

3.4.3. Integration of Blockchain for Supply Chain Transparency

3.4.4. Focus on Sustainable Farming Practices

3.5. Government Initiatives

3.5.1. Saudi Arabia's Precision Farming Initiative

3.5.2. South Africas Smart Agriculture Program

3.5.3. Egypts Agricultural Modernization Project

3.5.4. UAEs Agri-Tech Investment Fund

3.6. SWOT Analysis

3.7. Stakeholder Ecosystem

3.8. Competitive Ecosystem

4. MEA Precision Farming Market Segmentation, 2023

4.1. By Technology (in Value %)

4.1.1. GPS/GNSS Systems

4.1.2. Remote Sensing

4.1.3. Variable Rate Technology (VRT)

4.2. By Application (in Value %)

4.2.1. Irrigation Management

4.2.2. Crop Scouting

4.2.3. Field Mapping

4.3. By Region (in Value %)

4.3.1. North (Egypt, Morocco)

4.3.2. South (South Africa)

4.3.3. East (Kenya, Ethiopia)

4.3.4. West (Nigeria, Ghana)

5. MEA Precision Farming Market Cross Comparison

5.1. Detailed Profiles of Major Companies

5.1.1. Trimble Inc.

5.1.2. AGCO Corporation

5.1.3. Deere & Company

5.1.4. Raven Industries

5.1.5. Topcon Positioning Systems

5.2. Cross Comparison Parameters (No. of Employees, Headquarters, Inception Year, Revenue)

6. MEA Precision Farming Market Competitive Landscape

6.1. Market Share Analysis

6.2. Strategic Initiatives

6.3. Mergers and Acquisitions

6.4. Investment Analysis

6.4.1. Venture Capital Funding

6.4.2. Government Grants

6.4.3. Private Equity Investments

7. MEA Precision Farming Market Regulatory Framework

7.1. Environmental Standards

7.2. Compliance Requirements

7.3. Certification Processes

8. MEA Precision Farming Future Market Size (in USD Mn), 2023-2028

8.1. Future Market Size Projections

8.2. Key Factors Driving Future Market Growth

9. MEA Precision Farming Future Market Segmentation, 2028

9.1. By Technology (in Value %)

9.2. By Application (in Value %)

9.3. By Region (in Value %)

10. MEA Precision Farming Market Analysts Recommendations

10.1. TAM/SAM/SOM Analysis

10.2. Customer Cohort Analysis

10.3. Marketing Initiatives

10.4. White Space Opportunity Analysis

Disclaimer

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Research Methodology

Step 1: Identification of Key Variables

The initial phase involves constructing an ecosystem map encompassing all major stakeholders within the MEA Precision Farming Market. This step is underpinned by extensive desk research, utilizing a combination of secondary and proprietary databases to gather comprehensive industry-level information. The primary objective is to identify and define the critical variables that influence market dynamics.

Step 2: Market Analysis and Construction

In this phase, we compile and analyze historical data pertaining to the MEA Precision Farming Market. This includes assessing market penetration, the ratio of marketplaces to service providers, and the resultant revenue generation. Furthermore, an evaluation of service quality statistics is conducted to ensure the reliability and accuracy of the revenue estimates.

Step 3: Hypothesis Validation and Expert Consultation

Market hypotheses are developed and subsequently validated through computer-assisted telephone interviews (CATIs) with industry experts representing a diverse array of companies. These consultations provide valuable operational and financial insights directly from industry practitioners, which are instrumental in refining and corroborating the market data. These insights are crucial for ensuring the reliability of market segmentation, competitive analysis, and growth trends in the MEA precision farming market.

Step 4: Research Synthesis and Final Output

The final phase involves synthesizing data gathered from various sources into a comprehensive report. This includes detailed insights into product segments, sales performance, consumer preferences, and market dynamics. The bottom-up approach is employed to verify data accuracy, ensuring the report provides a holistic and precise analysis of the MEA precision farming market.

Frequently Asked Questions

01 How big is MEA Precision Farming Market?

The Middle East and Africa (MEA) precision farming the market size was USD 1.02 billion in 2023, reflecting advancements in agricultural technology and the need for efficient farming practices. The market growth is primarily driven by the increasing adoption of precision farming technologies, such as GPS, drones, and IoT devices, which help farmers optimize inputs like water, fertilizer, and pesticides, leading to higher crop yields and reduced costs.

02 What are the challenges in the MEA Precision Farming Market?

Challenges in the MEA Precision Farming Market include high initial costs of technology adoption, limited access to high-speed internet, scarcity of skilled labor, and the impact of climate variability on farming practices.

03 Who are the major players in the MEA Precision Farming Market?

Major players in the MEA precision farming market include Trimble Inc., AGCO Corporation, John Deere, Topcon Positioning Systems, and TeeJet Technologies. These companies have established themselves as leaders by offering a range of precision farming equipment and solutions tailored to the unique needs of the MEA region.

04 What are the growth drivers of the MEA Precision Farming Market?

The MEA Precision Farming Market is propelled by the increasing adoption of IoT devices in agriculture, government subsidies and financial support, expansion of agricultural technology infrastructure, and the rising demand for food security across the region.

Middle East and Africa (MEA) Precision farming Market Outlook to 2030

About the Report

Middle East and Africa (MEA) Precision farming Market Overview

Middle East and Africa (MEA) Precision farming Market Segmentation

Middle East and Africa (MEA) Precision farming Market Competitive Landscape

Middle East and Africa (MEA) Precision farming Market Industry Analysis

Growth Drivers

Challenges

Government Initiatives

Middle East and Africa (MEA) Precision farming Market Future Outlook

Future Trends

Scope of the Report

Products

Key Target Audience Organizations and Entities Who Can Benefit by Subscribing This Report:

Agricultural Technology Companies

Precision Farming Equipment Manufacturers

Agricultural Cooperatives

Agribusiness Corporations

Fertilizer and Pesticide Manufacturers

Agricultural Exporters

Farm Management Software Providers

Drone and Sensor Manufacturers

Investors and VC Firms

Banks and Financial Institutions

Ministry of Agriculture (Various MEA Countries)

Agricultural Development Agencies

Banks and Financial Institutions

Time Period Captured in the Report:

Historical Period: 2018-2023

Base Year: 2023

Forecast Period: 2023-2028

Companies

Players Mentioned in the Report:

Trimble Inc.

AGCO Corporation

Deere & Company

Raven Industries

Topcon Positioning Systems

AG Leader Technology

CNH Industrial N.V.

Hexagon Agriculture

Climate Corporation

Precision Planting

Taranis

Granular Inc.

AgJunction Inc.

Agribotix LLC

Sentera