Nigeria Fitness Service Market Outlook To 2027F

By Market Structure (Organized and Unorganized), By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription Package (1, 3, 6 & 12 Months)



Product Code:KROD144

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Published on

February 2023

Total pages


About the Report

About the Report

The report provides a comprehensive analysis of the potential of the fitness service industry in Nigeria. The report covers an overview and genesis of the industry along with market size in terms of revenue generated.   

Its market segmentations include By Market Structure, By Revenue Stream, By Regions, By Subscription, By Gender, By Age, and By Income Group; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.     

Market Overview:

According to Ken Research estimates, Nigeria Fitness Service Market grew from approximately NGN ~ Bn in 2017 to approximately NGN ~ Bn in 2022 – is forecasted to grow further into NGN ~ Bn opportunity by 2027F, owing to the rising disposable income of consumers, increasing focus on fitness and healthy lifestyle among the population.

Nigeria Fitness Service Market Revenue

  • 61% of Nigerian women indicated their interest in sport, with many of them involved in fitness and lifestyle enhancement regimes.  
  • In Nigeria, a growing number of hotel chains are providing a lot of wellness services complemented by an innovative variety of fitness classes such as Yoga, Gym, Zumba or HIIT, and other membership plans for their customers.
  • Fitness apps and Virtual Classes are gaining wide popularity in Nigeria, especially after the covid period.  

Key Trends by Market Segment:

By Market Structure: The unorganized segment largely dominates the industry. Moreover, the lower fees charged by unorganized centers, allow them to generate a wider customer base.

Nigeria Fitness Service Market Segmentation By Market Structure

By Membership Subscription Package: Customers have been identified to prefer 3 months and annual membership plans in fitness centers, due to the fee-based discounts offered by fitness center operators along with the additional services such as complimentary account freezing provided.

Nigeria Fitness Service Market Segmentation By Membership Subscription Package

Competitive Landscape

Nigeria Fitness Service Market Competitive Landscape

Future Outlook

    • The Nigeria Fitness Service Market is projected to show significant growth in the coming years. It is expected to be driven by increasing awareness about the consequences of lifestyle-related diseases such as obesity, high blood pressure, heart strokes, and diabetes. Additionally, the entry of low-budget international fitness chains and attractive offers offered by those brands is expected to encourage the offline membership participation rate in fitness clubs.  
    • Moreover, gyms and boutique studios are proactively adopting new creative ways to retain customers and transitioning to a more digital fitness practice which is best positioned to succeed moving forward. The fitness industry in Nigeria is experimenting with “digital fitness” by offering online classes and incorporating fitness-based apps for at-home exercise. Furthermore, the entry of international fitness chains along with the growing trend of one on one personal training and small group training in the country will push awareness among people about their health, which in turn will intensify the number of subscribers.

Scope Of The Report

Scope of the Report

By Market Structure



By Revenue Stream


Personal Training

Supplementary Services

By Regions

Lagos State

Ogun State

Others (Imo State, Abuja State)

By Subscription

3 months

6 months

1 year


By Gender



By Age

Below 18 years

19 to 30 years

31 to 60 years

Above 60 years

By Income Group

Below 85,700 NGN

85,700 - 339,000 NGN

339,000 - 1,510,000 NGN

Above 1,510,000 NGN

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Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

  • Fitness Equipment Manufacturers
  • Fitness Equipment Distributors
  • Fitness Centers
  • Government Organizations
  • Fitness Service Providers
  • Ministry of Sports
  • Industry Associations
  • Investors/VCs

Time Period Captured in the Report

  • Historical Year: 2017-2022
  • Base Year: 2022
  • Forecast Period: 2022– 2027F


Major Players Mentioned in the Report

  • Ifitness Centre Ltd
  • Sky Fitness Gym
  • Fitness Central
  • Ellas Place Salon, Spa & Ladies Gym
  • The Crossfitter Gym
  • Carvimial Fitness Centre
  • Blue Island Wellness Centre

Table of Contents

Table of Contents

1. Executive Summary

2.Nigeria Fitness Service Market Overview

2.1 Taxonomy of the Nigeria Fitness Service Market

2.2 Industry Value Chain

2.3 Ecosystem

2.4 Government Regulations/Initiatives for the Nigeria Fitness Service Market

2.5 Growth Drivers of the Nigeria Fitness Service Market

2.6 Issues and Challenges of the Nigeria Fitness Service Market

2.7 Impact of COVID-19 on the Nigeria Fitness Service Markets

2.8 PESTLE/SWOT Analysis

3. Nigeria Fitness Service Market Size, 2017 – 2022

4. Nigeria Fitness Service Market Segmentation

4.1  By Service Type, 2017 - 2022

4.2 By Subscription, 2017 - 2022

4.3 By Regional Split (North/East/West/South/Central), 2017 - 2022

5. Nigeria Fitness Service Market Competitive Landscape

5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

5.2 Strategies Adopted by Leading Players

5.3 Company Profiles – (Top 5 Major Players)

5.3.1 I fitness Centre Ltd

5.3.2 Sky Fitness Gym

5.3.3 Fitness Central

5.3.4 Ellas Place Salon, Spa & Ladies Gym

5.3.5 The Crossfitter Gym

6. Nigeria Fitness Service Future Market Size, 2022 – 2027

7. Nigeria Fitness Service Future Market Segmentation

7.1  By Service Type, 2022 - 2027

7.2 By Subscription, 2022 - 2027

7.3 By Regional Split (North/East/West/South/Central), 2022 - 2027

8. Analyst Recommendations

9. Research Methodology

10. Disclaimer

11. Contact Us

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Research Methodology

Research Methodology

Step 1: Identifying Key Variables:

Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around the market to collate industry-level information.

Step 2: Market Building:

Collating statistics on the number of fitness service companies, the price variation in the market, the market structure, and income group. We will also review additional statistics to understand distribution channels and market structure which can ensure the accuracy of the data points shared.

Step 3: Validating and Finalizing:

Building market hypotheses and conducting CATIs with industry experts belonging to different companies to validate statistics and seek operational and financial information from company representatives.

Step 4: Research output:

Our team will approach multiple companies providing fitness services and understand market structure, demands, consumer preference, and other parameters which will support us validate statistics derived through the bottom-to-top approach from fitness service providers.

Frequently Asked Questions

Frequently Asked Questions

01 How big is Nigeria Fitness Market?

Total revenue in Nigeria Fitness market was USD 2.5 Mn in 2022.

02 Who are the major Players in  Nigeria Fitness Market?

Ifitness Centre Ltd, Sky Fitness Gym, Fitness Central, Ellas Place Salon, Spa & Ladies Gym are the key players in the China Fitness Market.

03 What are the Key Factors driving Nigera Fitness Market?

Growing Awareness regarding balanced Lifestyle, Access to low-cost budget fitness centers, and well-equipped gyms with state-of-the-art equipment.

04 Which segment dominates Nigeria Fitness market by Market Structure?

The unorganized segment largely dominates the industry. Moreover, the lower fees charged by unorganized centers, allow them to generate a wider customer base.

05 What is the future growth rate of Nigeria Fitness Service Market?

Total revenue of the market is expected to show an annual growth rate (CAGR 2022-2027) of 9.5%  by 2027.

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