Spain Online Food Delivery Aggregators Market

The Spain Online Food Delivery Aggregators Market was valued at USD 1,170 Mn in 2025 on a platform-mediated gross merchandise value basis. The estimate covers restaurant food orders transacted through consumer marketplaces and excludes direct telephone ordering, dine-in revenue and broad grocery-only commerce. The market increased from USD 650 Mn in 2020, reflecting pandemic-led adoption followed by normalized digital growth. The sizing reconciles operator activity, estimated completed orders and consumer expenditure through weighted supply, operational and demand-side methods.

The market is forecast to grow at an 8.80% CAGR during 2026-2031, reaching USD 1,941 Mn by 2031. This is below the 12.47% historical CAGR recorded during 2020-2025 because pandemic-era acquisition effects are fading. Future expansion is driven by order-frequency growth, higher average baskets, second-tier city penetration and monetization through advertising and subscriptions. The forecast assumes stable regulation, rational competition and no structural reduction in restaurant participation.

Glovo, Just Eat and Uber Eats are the three leading national consumer marketplaces. The analytical 2025 GMV split assigns 47% to Glovo, 31% to Just Eat and 19% to Uber Eats, with the remaining 3% distributed across smaller propositions. The wider ecosystem includes Too Good To Go, Deliverect, Flipdish,, Ordatic, Delitbee and Stuart, which participate through surplus-food marketplaces, direct ordering, merchant-side aggregation or delivery integration.

Marketplace Plus Logistics is the dominant solution type because it combines consumer discovery, payment and courier fulfillment within one platform. It represented an estimated 62% of 2025 GMV, compared with 24% for restaurant marketplace orders fulfilled by merchants, 9% for white-label ordering and aggregation, and 5% for multi-vertical convenience propositions. Its advantage is operational simplicity for independent restaurants, although employed-rider costs make route density and batching critical to profitability.

Spain's Rider Law creates a presumption that couriers managed through digital platforms are employees and provides worker representatives with information about algorithmic decision rules. The employment framework has applied since August 2021 and increases payroll, shift planning, supervision and compliance obligations compared with flexible contractor models. Glovo's move toward an employment-based rider model was expected to reduce Delivery Hero's 2025 adjusted EBITDA by approximately USD 108 Mn, demonstrating the materiality of regulatory execution.

The strongest opportunities are second-tier city expansion, merchant-owned ordering integration and higher-margin monetization. Madrid and Barcelona account for an estimated 51% of 2025 GMV, leaving regional whitespace where platforms can build city clusters rather than nationwide coverage. Spain's more than 300,000 hospitality establishments create demand for menu synchronization, direct loyalty and order aggregation. Advertising, memberships and cross-category convenience can improve revenue per user as food delivery and online grocery value advances toward the 2030 sector outlook.

Principal risks include labor-cost inflation, restaurant commission resistance, promotional overspending, fee complexity and consolidation uncertainty. Consumer growth is normalizing, so platforms cannot depend on pandemic-level order expansion. Restaurants may shift volume toward direct channels if marketplace fees exceed incremental demand value, while consumers can reduce frequency when menu markups and service fees become visible. The proposed 2026 Uber transaction involving Delivery Hero also introduces potential ownership and competition-remedy uncertainty for overlapping operations in Spain. ### CAGR Value 8.80%