Thailand Used Smartphone Market Outlook to 2027F
Driven by increasing smartphone penetration, reduction in electronic waste and adoption of 5G network

About the Report

About the Report

The report provides a comprehensive analysis of the potential of the Used Smartphone Industry in Thailand. The report covers an overview and genesis of the industry, market size on the basis of revenue and sales volume.

Its market segmentation includes distribution channel, marketing channel, source of lead generation, sales, battery capacity, age of smartphone, sourcing medium, type of network, screen size, operating system, price of used smartphone; growth enablers and drivers, challenges and bottlenecks, trends driving digital adoption; regulatory framework; industry analysis, competitive landscape including competition scenario, and market shares of major players. The report concludes with future market projections of each segmentation and analyst recommendations.

Market Overview:

According to Ken Research estimates,Thailand Used Smartphone Market– which grew at a CAGR of 11.6% in the period of 2017-2022P – is expected to grow at a CAGR of 13.9% in the forecasted period of 2022P-2027F, owing to adoption of 5G network and a high proportion of low- to mid-income consumers.

  • Growing popularity of online marketplaces for the sale of used smartphone has substantially increased in Thailand.
  • The market is highly dependent upon offline and unorganized players. Offline players compete with each other on the basis of products offered, its geographical presence, product quality, after sale services, value added services etc.

Key Trends by Market Segment:

By Sourcing Medium: Retail customers captures major market share by sourcing medium. This is due to presence of high proportion of low to mid income group in Thailand. They prefer buying used smartphone instead of new smartphone, thereby capturing major market share by sourcing medium. Business captures significant market share as they distribute used smartphone to employee as they are cost effective.

By Types of Distribution Channel and Type of Marketing Channel:
High revenue share of unorganized distribution channel is due to the presence of online marketplaces who source second hand smartphones from offline stores/dealers and further sell it to the second-hand buyers from their online marketplace. Offline dealers captures ~% of market share because of their knowledge about consumer preferences.

Competitive Landscape

The used smartphone industry is moderately fragmented with majority unorganized smartphone dealers in Thailand. The online players compete with each other on the basis of listings, its geographical presence, average price, value added services etc. Thailand used smartphones market is moderately fragmented with majority unorganized players capturing 60% of market share.

Future Outlook

Market size by revenue and volume of used smartphones market is expected to grow positively from 2022P to 2027F due to the rapid launch of new smartphone models, rapid upgradation of technology, and people shifting from one smartphone to another quickly and thereby accelerating used smartphone market.

Strategic initiatives such as: easy EMI options, cash on delivery, wide variety of options, free home delivery in online market will boost the online used smartphone market.

Scope Of The Report

Scope of the Report

By Type of Distribution Channel

  • Organised
  • Unorganised

By Type of Marketing Channel

  • Offline dealers
  • Online marketplace
  • Classifieds

By Source of Lead Generation

  • Dealership walkin
  • Online

By Type of Sales


  • B2C
  • C2C

ByType Battery Capacity

  • <3000mAh
  • 3000mAh-5000mAh
  • >5000mAh

By Age of Smartphone

  • 0-12 months
  • 12-24 months
  • 24-36 months
  • 36+ months

By Sourcing Medium


  • Retail Customers
  • Business
  • OEM’s
  • Telephone Operators

By Type of Network


  • 2G
  • 3G
  • 4G
  • 5G

By Screen Size

  • 4.5-5.5 inch
  • >5.5 inch

By Operating System

  • Android
  • IOS
  • Others

By Price of Used Smartphone

  • Upper-end smartphones
  • Low-end smartphones
  • Mid-range smartphones
  • Low-end smartphones


Report scope can be customized per your requirements. Click here.



Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

  • Smartphones companies
  • Government Bodies and Regulatory Authority
  • Investors and Financiers
  • Smartphones Service Providers
  • Thailand Cell Phones Industries
  • Venture Capitalist
  • Smartphones Manufacturers
  • Existing Cell Phone Companies
  • New Market Entrants

Time Period Captured in the Report

  • Historical Period: 2017-2022P
  • Base Year: 2022P
  • Forecast Period: 2022P-2027F


Major Players Mentioned in the Report

Companies Covered:

Online Players -

  • Compasia
  • Swopmart
  • Ebay
  • TG fone
  • Shopee
  • Lazada
  • Allo allo

Omni Channel Players

  • Oppo
  • Istore
  • Samsung

Classified Platforms -

  • Locanto
  • Big go
  • Baht sold

Payment Gateways/Partners -

  • Paypal
  • Ipay88
  • Siampay
  • omise

E-Commerce platforms –

  • Kaidee

Table of Contents

Table of Contents

1. Executive Summary

1.1 Executive Summary of Thailand Used Smartphone Market, 2017-2027F

2. Market Overview

2.1. Ecosystem of major companies in the Used Smartphones Industry in Thailand 

2.2. Business Life Cycle and Value Chain of Used Smartphone Entities in Thailand 

2.3. Introduction to Thailand Used Smartphones Market

2.4. Ratio of New: Used smartphones in Thailand from 2017-2022P and 2022P-2027F

2.5. Process of Quality Checks Undertaken by Used Smartphone Entities in Thailand

3. Market Size of Used Smartphones in Thailand

3.1 Market Size of Used Smartphones Market by Revenue and Sales Volume, FY’2017-FY’2022P

3.2 Market Size of New Smartphones Market by Revenue and Sales Volume in Thailand, FY’2017-FY’2022P

4. Market Segmentation of Used Smartphones in Thailand

4.1. Segmentation by Type of Distribution Channel and Type of Marketing Channel, FY’2022P 

4.2. Segmentation by Source of Lead Generation and Type of Sales Segmentation by Sourcing Medium, FY’2022P 

4.3. Segmentation by Brand of Smartphone, FY’2022P 

4.4. Segmentation by Age of Smartphone and Battery Capacity, FY’2022P 

4.5. Segmentation by Type of Network, FY’2022P 

4.6. Segmentation by Screen Size, FY’2022P 

4.7. Segmentation by Operating System and by Price of Used Smartphone, FY’2022P

5. Industry Analysis

5.1. Trends in Thailand Used Smartphone Market 

5.2. Growth Drivers of Used Smartphone Market in Thailand 

5.3. Issues and Challenges in Thailand Used Smartphone Market 

5.4. Government Rules and Regulations

5.5. Impact of Covid-19

6. Competition Analysis

6.1. Competitive Landscape of Thailand Used Smartphone Market 

6.2. Market Share of Major Online Players in Thailand Used Smartphone Market 

6.3. Herfindahl–Hirschman index (HHI) of Online Used Smartphones Market  in Thailand

6.4. Market Positioning of Major Online Players in Thailand Used Smartphone Market 

6.5. Gartner Magic Quadrant

6.6. Cross-Comparison of Major Online Players in Thailand Smartphones Market 

6.7. Company Profile of Comp Asia

6.8. Company Profile of Shopee

6.9. Company Profile of Lazada

6.10. Company Profile of Allo Allo

6.11. Company Profile of eBay

6.12. Strength and Weaknesses of Thailand Used Smartphone Market Online Players

6.13. Competitive Landscape of Major Offline Players in Thailand Used Smartphones Market

6.14. Cross Comparison of Major Offline Players in Thailand Used Smartphones Market

7. Future Outlook

7.1 Market Size of Used Smartphones Market by Revenue and Sales Volume, FY’2022P-FY’2027F

7.2 Market Size of New Smartphones Market by Volume in Thailand, FY’2022P-FY’2027F

7.3 Segmentation by Type of Distribution Channel and Type of Marketing Channel, FY’2022P-FY’2027F 

7.4 Segmentation by Source of Lead Generation and Type of Sales, FY’2022P-FY’2027F

7.5 Segmentation by Sourcing Medium, FY’2022P-FY’2027F

7.6 Segmentation by Brand of Smartphones, FY’2022P-FY’2027F 

7.7 Segmentation by Age of Smartphone and Battery Capacity, FY’2022P-FY’2027F 

7.8 Segmentation by Type of Network, FY’2022P-FY’2027F 

7.9 Segmentation by Screen Size, FY’2022P-FY’2027F 

7.10 Segmentation by Operating System and by Price of Used Smartphone, FY’2022P-FY’2027F

8. Analyst Recommendations

8.1 Success factors for future

9. Research Methodology

9.1 Market Definition

9.2 Abbreviation

9.3 Consolidated Research Report

9.4 Understanding Market Potential Through In-Depth Industry Interviews

9.5 Primary Research Approach

9.6 Sample Size Inclusion

9.7 Research Limitations & Future Conclusion


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Research Methodology

Research Methodology

Step 1: Exhaustive research has been done to identify the list of major players which have a presence in Used Smartphones Market Indonesia.

Step 2: Analysts have conducted desk-based research as well as primary research to understand the value chain, business model, industry trends and collate statistics on industry level information such as purpose of taking payment, company stage, type of booking mode and other areas to create initial level hypothesis. Company level info has also been explored by referring to press release, annual report, financial statement and other documents to understand basic information around the major players.

Step 3 (Market Sizing Approach): Market Size and CAGR ascertained via primary throughout the study period, interviews with C level executives, Directors and VP, Business Development head to understand value chain, insights and trends of used smartphone players in Thailand and growth drivers and challenges faced by smartphone companies.

For any queries related to research methodology, click here to schedule a call with our analysts

Frequently Asked Questions

Frequently Asked Questions

What is the Study Period of this Market Report?

Used Smartphones Market is covered from 2017–2027F in this report, including a forecast for 2022P-2027F.

What are the Key Factors Driving the Used Smartphones Market?

Adoption of 5G network and a high proportion of  low- to mid-income consumers is likely to fuel the growth in the used smartphones market.

Thailand used smartphones market is consolidated or fragmented?

Thailand used smartphones market is moderately fragmented.

Who are the Market Players in the KSA Fintech Market?

Major online players are- Comp Asia, Shopee and Lazada in used smartphones market in Thailand.

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