UAE Online Loan Aggregator Industry Outlook to 2024

Driven by Shifting to Contactless Services & Easy Online Loan Facilitation

Region:Middle East

Author(s):Vibhuti Sharma

Product Code:KR993

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Published on

June 2020

Total pages


Table of Content

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About the Report

About the Report

The publication titled ‘UAE Online Loan Aggregator Industry Outlook to 2024 - Driven by Shifting to Contactless Services & Easy Online Loan Facilitation’ undertakes an analysis of the UAE’s socio-demographic, economic & banking outlook; overall lending & retail lending scenario; gaps in traditional models filled by aggregator model; unique operating models in the sector, organizational structure of major players and future outlook & trends expected to drive the online loans Industry.

In past years UAE has been one of the highest ex-pat dominated countries (8.5 Mn i.e over 80% of total 9.7 Mn) with a major influx from Asian countries including India, Pakistan, Bangladesh, Philippines.  Migrating to UAE for employment opportunities the ex-pat population is often seen resorting to personal loans & credit cards for meeting their initial expenses. The Banking & Insurance sector in the country is driven by strong & durable financial reserves contributing 8-10% of overall GDP. Supplementing banking sector growth, increased virtual banking penetration via Mobile (>85%) & Online Banking Services (>90%) has prompted a noticeable shift among consumers to now preferring online channels for transactions like transfers & fund inquiries.

What are the lending patterns in the UAE?

Comprising of loans to Government, Business & Industrial sector, Public, Retail & Financial Institutions, gross credit outstanding in the UAE reached AED 1.7 Tn in 2019 recording a CAGR (2014-2019) of ~5%. Occupying the highest share of ~50%, loans to business & industrial units have been increasing mainly from Dubai & Abu Dhabi region while the North Emirates region suffered a decline during 2019. With ~2x higher interest rates charged by finance companies, lending in the UAE is majorly dominated by banks acquiring >90%of credit disbursed across the country. The second most demanded category of the loan was observed to be retail lending acquiring a share of about 21%of total credit outstanding. 

Retail Loans-Second most demanded Loan Category in the UAE

Retail lending in the UAE comprises loans disbursed to individuals for personal consumption purposes including Personal Loans, Mortgage/Home loans, Car Loans, and others. Post-2016 oil crisis, the banking industry observed an increased rate in NPAs & rejection rates thereby retail loan outstanding falling continuously to reach AED 361 Bn by 2019. However, trends such as falling interest rates, property prices, rising regional demands (Dubai & Northern Emirates) helped retail loan demand to gain some momentum in 2019.

Changing Dynamics of Online Loan Industry-Online Loan Aggregators

Online Loan Aggregators operating on either lead generation or customer acquisition seek to reduce the time required for loan selection processes by providing comparison across multiple loan options on the basis of parameters such as interest rates, fees/charges, additional benefits provided, etc. Increased awareness among consumers for understanding before buying, increased internet penetration rate (~99%) & ease in loan facilitation process are some of the major driving factors behind online aggregator’s industry growth of >200% (2018-2019). However stringent regulatory requirements & cumbersome documentation processes still prompt citizens to avail loans from informal channels.

Highly Concentrated Competitive Landscape

The competitive landscape in UAE Online Aggregator Industry is observed to be highly concentrated with ~90% of market share occupied by top 4 players including YallaComapre, Souqalmal, BankOnUs & Paisa Bazaar competing on the basis of parameters such as Conversion rates, Traffic generated, After Loan Assistance, Loan Providers, Tools & Advisory services provided. The key strategy adopted by players includes diversifying product portfolio, providing comparison services across insurance, telecom, education, property, etc thereby targeting on becoming “One Stop Solution Provider”. With partnerships across all major loan providers in the country, the major distinguishing factor among players is the level of customized advisory services provided in the loan selection process.

COVID 19 Impacting Loan Industry

An outbreak of COVID 19 Pandemic is expected to leave major impact across all industries. Adding to the woes, UAE suffered from plunging oil prices in April 2020 thereby contracting the country’s GDP by -3.5%. In order to minimize the dual shocks’ impact, CBUAE launched Targeted Economic Scheme providing relaxations across loan categories. In order to meet liquidity expenditures & working capital requirements, demand for personal loans, credit cards & SME/Commercial loans are expected to increase substantially in 2020.

High Potential for Online Aggregator Services

Relaxations & capping of fees/charges are expected to increase the demand for retail loans especially for personal loans & credit cards. Car sales in the UAE have been following a downward trend which is expected to continue in the future as well thereby further decreasing demand for car loans. A major shift in consumer behavior can be expected post-pandemic with people preferring contactless online services providing opportunities for online aggregator services. On the competition front, major players are expected to invest in Artificial Intelligence & Machine Learning to match consumer needs with solutions & in overall customer segmentation.

Companies Covered




Policy Bazaar UAE


UAE Cash Loans

Time Period Captured in the Report:-

Historical Period: 2015–2019

Forecast Period: 2020-2024

Key Topics Covered in the Report:-

Socio-Demographic, Economic & Banking Scenario in UAE

Snapshot of Lending scenario in The UAE with segmentation by Business & industrial Loans,. Retail Loans, Loans to Government, Public Loans & Loans to Financial Institutions

Retail Lending Scenario with Segmentation by Personal Loans, Credit Cards, Mortgage/Home Loan, Car Loan, and Others

Gaps in Traditional Loan Industry fulfilled by Online Loan Aggregators

Online Loan Aggregator Industry in The UAE with Business Model followed

End-to-End Customer Journey followed

Technological & Operational Structure followed

Regulatory Landscape in UAE Loan Industry

Competitive Landscape including Overview, Ecosystem & Cross Comparison among major players on the basis of Operational, Loan Providers, Product Portfolio, Strengths & Weakness Analysis, website Features

Company Profiles-YallaComapre, Souqalmal, BankOnUs, PolicyBazaar UAE, SoulWallet, UAE Cash Loans

International Case Studies-PaisaBazaar (India), Money Super Market (UK)

Future Outlook of Retail Lending & Online Loan Aggregators

Impact of COVID 19



Time Period Captured in the Report:-

Historical Period: 2015–2019

Forecast Period: 2020-2024


Companies Covered




Policy Bazaar UAE


UAE Cash Loans

Table of Contents

Table of Contents

1.Socio Demographic, Economic & Banking Outlook
Socio Demographic Outlook of The UAE (30-50 years age group population, Emirati vs Expat Population, Source countries of Expat population, Mean Household Income and Spending Patterns)
Economic Outlook (Nominal GDP at current prices, Economic Indicators including Inflation rate, Labor force, Oil Production, Interest rate, Economic trends)
Overview of Banking Sector (Demand & Supply Infrastructure, Technological Evolution in Banking)

2.Loan Industry in UAE
Snapshot on Lending Scenario in the UAE (Gross Loan Outstanding, Segmentation by Banks & Finance Companies & Loan Takers)
Retail Lending Scenario (Gross Retail Loan Outstanding, Segmentation by Retail Loan Type)
-Mortgage/Home Loan/Loan against Residential Property (Mortgage Outstanding, Eligibility Criterias, Special Conditions for Expats, Mortgage Calculator & Loan Sanctioning Process)
-Car Loan (Loan Outstanding, Pre-Requisites & Challenges Faced)
-Personal Loan (Personal Loan Outstanding, Demand-Supply Trends, Eligibility Criteria & Challenges Faced)
-Credit Cards (Credit Cards Loan Outstanding, Approval Process & Leading Banks by Number of Cards in Circulation)
-SME/Commercial Loans (SME/Commercial Loans Outstanding, Loan Taking Purpose, Challenges, Step by Step Loan Taking Process)

3.Loan Aggregator Industry in The UAE
Gaps in Traditional Lending System (Being fulfilled by Aggregators)
Overview of UAE Loan Aggregator Market (Meaning, Features, Drivers, Challenges, Market Sizing by Revenue from Loan Segment & Total Revenue (2018-2019), Revenue Segmentation by Loan Type)
Customer Journey-Pre Application to Post Loan Approval
Online Aggregator Business Model
Lead Generation Model
End-to-End Customer Acquisition Process
Technology Stack followed by Aggregator Platforms ((Website Platform and CRM)
Organizational Structure (Skills, Responsibilities, Composition, Avg Salary)
Regulatory Landscape (Requirements & Regulations relating to Personal Loan, Credit Cards, Home Loan, Car Loan and Recent Amendments- Caps on Fees/Charges with Impact on consumers)

4.Competitive Landscape
Ecosystem including Traditional & Online Aggregators
Competitive Scenario (Market Share of Major Players, Unique Strategies followed by major Players)
Cross Comparison among Major Players on basis
-Operational Parameters (Number of Loan Providers, Personal Loan & Credit Cards Leads Generated (2019), Revenue from Personal Loans & Credit Cards (2018-2019), Revenue from Loan Segment, Loan Contribution to Total Revenue, Market Share basis Revenue from Loan Segment, Loan from Insurance Segment, Total Revenue, Market Share basis Revenue (%), Number of employees, Number of Telesales Representatives with their Average Salary, Funding Scenario with Investor Details, Funding Amount & Round of Funding)
-Loan Providers for Major Players (YallaCompare, Souqalmal, BankOnUs, PolicyBazaar UAE, SoulWallet and UAE Cash Loans)
-Product Portfolio for Major Players (YallaCompare, Souqalmal, BankOnUs, PolicyBazaar UAE, SoulWallet and UAE Cash Loans)
-Strengths & Weakness Analysis for Major Players (YallaCompare, Souqalmal, BankOnUs, PolicyBazaar UAE, SoulWallet and UAE Cash Loans)
-Website Features for Major Players (YallaCompare, Souqalmal, BankOnUs, PolicyBazaar UAE, SoulWallet and UAE Cash Loans)
Company Profiles of Major Players including Company Overvirew, Offerings, Business Strtergies, Funding Scenario, Operational Analysis, Business Model followed, KPIs, Recent Developments & Future Plans)
- BankOnUs
- PolicyBazaar UAE
- SoulWallet
-UAE Cash Loans

5.International Case Studies with Key Adoption Points for UAE Players
Paisa Bazaar (India)
Money Super Market (UK)

6.Future Outlook of UAE Loan Aggregator
Future Retail Lending Outlook 2024F (Overall Retail Loan Outstanding 2019-2024F, Personal Loan, Car Loan, Mortgage Loan, Others Outstanding from 2019-23024F with Opportunities available in each retail loan type)
Future Online Loan Aggregator Outlook 2024F (Future Market Size basis Revenue from Loan Segment, M-o-M Growth in Lead Generation, Segmentation by Retail Loan Type with Key Trends expected in the Industry, 2019-2024F)
Key Recommendations for Online Loan Aggregators in the UAE
Proposed Business Framework (Operating Model, Product Portfolio, Focus Areas and Revenue Generation Model)

7.COVID 19 Impact
Impact of COVID 19 on the UAE Online Loan Aggregators Market (GDP expected pre and after COVID-19, How UAE is overcoming the pandemic, Expected Outcomes and Impact on Online Aggregators)

8.Research Methodology
Abbreviations Used and Sample Sizing Inclusion
Primary Research Approach
Market Sizing Approach
Future Forecasting & Research Limitations
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