Vietnam Online Food Delivery Market Size, Share & Forecast, By Solution Type, Application & Revenue Model, 2026-2031

The Vietnam Online Food Delivery Market is worth USD 2.1 billion in 2025. The estimate measures GMV from completed prepared-meal and beverage orders placed through digital marketplaces and integrated delivery applications. It includes platform-mediated consumer food expenditure and applicable delivery charges, while excluding grocery delivery, cancelled transactions, direct telephone orders, walk-in restaurant sales and courier services that do not aggregate food orders. The estimate is triangulated using platform spending data, approximately 350 million completed orders and a blended average order value of USD 6.00.

The market is forecast to reach USD 4.711 billion by 2031, representing a 14.4% CAGR from the 2025 base. Annual order volume is projected to increase to approximately 630.7 million, while blended average order value rises to USD 7.47. Forecast growth is expected to moderate from historical levels as penetration matures and promotional investment becomes more disciplined. Expansion will increasingly come from provincial coverage, repeat beverage ordering, corporate meal programs, subscriptions, sponsored listings and digital-payment integration rather than first-time urban customer acquisition.

Profit pools are expected to shift from delivery charges and merchant commissions toward sponsored listings, subscriptions, corporate meals, loyalty partnerships, payment services and restaurant software. Core delivery remains necessary for customer engagement, but low average order values limit margin available from each transaction. Platforms with concentrated consumer traffic can monetize restaurant demand for search visibility and promotional attribution. Restaurant chains can also purchase analytics, campaign tools and integration services. The strongest economics will accrue to operators that combine high order density with multiple recurring revenue streams rather than relying on transaction commissions alone.

The principal risk is the combination of high platform concentration and limited unit economics on low-ticket orders. GrabFood and ShopeeFood controlled approximately 96% of 2025 GMV, making customer access, restaurant visibility and courier density difficult to replicate. At the same time, a USD 6.00 average order value restricts commission and delivery-fee revenue per transaction. Market exits by BAEMIN and Gojek demonstrate that brand investment and subsidies cannot compensate indefinitely for insufficient density, weak merchant retention or limited cross-service monetization.

Vietnam was the smallest of the six major Southeast Asian online food delivery markets tracked in 2025, behind Indonesia, Thailand, the Philippines, Malaysia and Singapore. Its USD 2.1 billion GMV represented about 9.3% of the six-country total of USD 22.7 billion. However, Vietnam's 19% annual growth exceeded the regional market's overall expansion and indicates substantial penetration headroom. Its large population, dense motorcycle ecosystem and rapid digital-payment adoption provide a structural basis for catching up with higher-GMV peers.

Increased ordering frequency among existing digitally active consumers is expected to contribute more than first-time adoption. Beverage orders, office lunches, family bundles, scheduled group orders and subscriptions can expand transactions without requiring proportionate customer-acquisition expenditure. Digital payment GTV of USD 178 billion in 2025 supports faster checkout, stored credentials, loyalty rewards and automated refunds. Provincial market development will broaden the user base, but repeat ordering in established urban zones remains essential for courier utilization, merchant retention and sustainable contribution margins.

Platforms should strengthen merchant identity verification, food-business documentation, transaction records, complaint handling, personal-data controls and cross-border governance. The E-Commerce Law became effective on July 1, 2026 and applies to domestic and foreign entities participating in Vietnamese e-commerce. Compliance systems should be integrated into merchant onboarding and monitoring rather than treated as separate legal processes. Restaurant partners will need clearer documentation and product accountability, while platforms require auditable procedures for seller status, customer disputes, refunds and enforcement actions.

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