The US E-Commerce Industry Outlook to 2016 - Prospects in Flash Sales and Daily Deal Industry
August 2012
93
About the Report
About the Report
The report titled 'The US E-Commerce Industry Outlook to 2016' provides a comprehensive analysis of market size of e-commerce, B2B and B2C segments on the basis of transaction size and number of shoppers and their sub segmentation into manufacturing, wholesale trade sales, online retail sales and selected services. The report discusses major trends and developments in the US E-Commerce market, company profile of major online retailers. The report also covers market size, segmentation and competitive landscape of online travel market, group buying, flash sales, e-payment and online advertising industry. The research finally discusses the future outlook and projections of each market segment till 2016.
The US e-commerce has shown a tremendous growth in sales from USD ~ billion in 2006 to USD ~ billion in 2011 at a CAGR of ~% from the year 2006-2011. The industry registered a negative growth of 7% and reached USD ~ billion in the year 2009. Number of hours spent online by an average individual of age group 15 years and above has increased from ~ hours per week in the year 2006 to ~ hours per week in the year 2011.
The US B2C e-commerce market grew at a CAGR of 17.3% from USD ~ billion in the year 2006 to USD ~ billion in the year 2011 largely due to an increased preference of customers to shop online because of the variety of products and heavy discounts offered by the retailers online. Amazon was the top overall B2C e-commerce player in the US with a market share of ~% in 2011, followed by Staples which had a market share of ~% in the B2C e-commerce market. B2C e-commerce sales in the US are projected to grow at a CAGR of ~% from USD ~ billion in the year 2011 to USD ~ billion in 2016.
Online Travel Market:
The overall travel market grew at a CAGR of ~% from USD ~ billion in the year 2006 to USD ~ billion in the year 2011. The number of US consumers researching and booking travel online is still growing. In the US, around ~% of the total internet users researched travel online. This accounted for ~ million travel researchers, out of which ~ million booked travel online. Expedia is the leader in the US OTA market with market share of ~% and revenues topping USD ~ billion in the US for the year 2011. The US online travel market is projected to grow at a CAGR of 7.1% for the period 2012-2016 to USD ~ billion in the year 2016.
Daily Deal Industry:
The US group buying industry and daily deal industry is dominated by Groupon and Living Social which jointly accounted for more than ~ of the market share in 2011. Categories that dominate daily deals market are food and drink, beauty, spa and massage, fitness and nutrition, sports and recreation. The US group buying and daily deal market is projected to grow at a CAGR of ~% from USD ~ million in the year 2012 to USD ~ million in the year 2016.
Flash Sales Industry:
The US flash sales market generated approximately ~ million in revenue in 2011, and amongst the most notable sites in this segment are Gilt Groupe, Hautelook and Ideeli. Gilt Groupe is the leader in the US flash sales industry with a market share of ~%, and generated revenue of USD ~ million in the year 2011. Gilt Groupe in December 2011 attracted ~ unique visitors, whereas Hautelook attracted ~ unique visitors. Woot, which is also a flash sales website, attracted ~ unique visitors in December 2011. The US flash sales market is projected to grow at a CAGR of ~% from USD ~million in the year 2012 to USD ~ million in the year 2016.
Online E-Payment Industry:
The US E-Payment market includes automated clearing house (ACH), debit and credit card payments, electronic benefit transfers (EBT) and prepaid card payments. The total value of ACH payments increased at a CAGR of just ~% from USD ~ trillion in 2006 to USD ~ trillion in 2011, However the value of e-payment transaction is projected to increase at a CAGR of ~% for the period 2012-2016 to be worth USD ~ trillion in 2016.
Online Advertising Industry:
In the US online advertising market, search is the leading advertising segment and accounts for ~% of the total market share in the year 2011, whereas display contributed ~% of the US total online advertising revenue in the year 2011. There are different revenue models in which various types of internet advertising can be categorized; Performance, CPM and Hybrid, in addition Retail and Financial services are the major industry by revenue. The US online advertising market is projected to grow at a CAGR of ~% for the period 2012-2016 to be worth USD ~ million in the year 2016.
Key Topics Covered in the Report
- The US E-Commerce industry market size by total sales of e-commerce industry.
- Market segmentation on the basis of B2B and B2C transactions, value chain of B2B and B2C e-commerce market.
- Trends and Developments of the US E-Commerce Industry.
- Company profile of the top online retailers.
- Online travel industry, daily deal industry, flash sales industry, online e-payment industry and online advertising industry market size and the company profile of major players.
- Future outlook and projections industry wise, different segments: B2B and B2C as well as for the overall US e-Commerce Industry.
- Macro-Economic and Industry Factors such as Personal disposable income, number of online shoppers, VC and PE investment in E-Commerce Market and others
Products
Products
E-Commerce, B2B Transactions, B2C transactions, B2B E-Commerce, B2C E-Commerce, Online Travel Market, Group Buying, Daily Deals Market, Flash Sales,
Companies
Amazon, Staples, Expedia, Travelocity, Orbitz Worldwide, Groupon, Living Social, Gilt Groupe, Rue La la, Hautelook, Ideeli, One kings lane, Visa, Mastercard, Amex, Google, Yahoo, Facebook, Microdoft, AOL
Table of Contents
Table of Contents
1. The US E-Commerce Market Introduction
2. The US E-Commerce Market Size, 2006-2011
2.1. By Sales, 2006-2011
2.2. Factors Driving E-Commerce Growth, 2006-2011
Number of Online Shoppers, 2006-2011
3. The US E-Commerce Market Segmentation
3.1 By B2B and B2C Transactions
3.2 The US B2B E-Commerce Market Size, 2006-2011
Value Chain of B2B E-Commerce Market
3.3 The US B2B E-Commerce Market Segmentation by Manufacturing and Wholesale Online Sales, 2006-2011
3.4 The US B2B E-Commerce Market Future Outlook and Projections, 2012-2016
3.5 The US B2C E-Commerce Market Size, 2006-2011
Value Chain of B2C E-Commerce Market
3.6 The US B2C E-Commerce Market Segmentation By Online Retail Sales And Selected Services, 2006-2011
3.6.1 The US Online Retail Sales Market Segmentation by Category, 2006-2011
3.6.2 The US B2C E-Commerce Selected Services Market Segmentation by Category, 2006-2011
3.7 Market Share of Major Players in The US B2C E-Commerce Market, 2011
3.8 The US B2C E-Commerce Market Future Outlook and Projections, 2012-2016
4. The US E-Commerce Market Trends and Developments
Incresing Internet Penetration, 2006-2011
Increasing Apparel and Accessories Online Sales, 2006-2011
Increasing Sales of Tablets And Smartphones, 2010 and 2011
Social Media Integration
Increasing Usage of Prepaid Cards
5. The US E-Commerce Market Future Outlook and Projections, 2012-2016
5.1. Cause and Effect Relationship Between Dependent and Independent Variables in the US E-Commerce Market
6. The US E-Commerce Market Company Profile
6.1 Amazon
Company Overview
Business Strategies
Financial Performance
6.2 Staples
Company Overview
Business Strategies
Financial Performance
7. The US E-Commerce Online Travel Market Introduction and Market Size, 2006-2011
7.1 Market Share of Major Players in Online Travel Agency Market, 2011
7.2 Company Profile of Major Players in Online Travel Agency Market
7.3 The US Online Travel Market Future Projection, 2012-2016
8. The US Group Buying and Daily Deals Market Introduction and Size, 2009-2011
8.1 Market Share of Major Players in the US Group Buying Industry, 2011
8.2 Company Profile of Major Players in the Group Buying Industry
9. The US Flash Sales Market Introduction and Size, 2008-2011
9.1 Market Share of Major Players in the US Flash Sales Industry, 2011
By Revenues, 2011
By Unique Visitors, December 2011
9.2 Company Profile of Major Players in The US Flash Sales Industry
9.3 The US Flash Sales Market Future Projections, 2012-2016
10. The US E-Payment Market Overview
Typical Point of Interaction Card Transaction
10.1. The US E-Payment Market Size, 2006, 2009, 2010 and 2011
10.1.1. By Number of Transactions, 2006, 2009, 2010 and 2011
10.1.2. By Value, 2006, 2009, 2010 and 2011
10.2. The US E-Payment Market Segmentaion, 2006, 2009, 2010 and 2011
10.2.1. By Number of Transactions for Different Categories
10.2.2. By Value for Different Categories
10.2.3. By Average Value Per Transaction
10.3. Market Share of Major Players in the US Online Retail Payment Market, 2011
10.4. Company Profile of Major Players in the US Online Payment Market
10.5. The US Online E-Payment Market Future Projection, 2012-2016
11. The US Online Advertising Introduction and Market Size, 2006-2011
11.1. The US Online Advertising Market Segmentation
11.1.1. By Categories, 2010-2011
The US Online Search Advertising Market
The US Online Display Advertising Market
11.1.2. By Online Revenue Models, 2006-2011
Internet Advertising Revenue by Major Industry Category, 2010-2011
11.2. Market Share of Major Players in the US Online Advevertising Market
11.3. The US Online Advertising Future Projections, 2012-2016
12. Macro-Economic Factors and Industry Factors: Current and Projections
12.1 Number of Internet Users in the US, 2006-2016
12.2 Personal Disposable Income, 2006-2016
12.3 Number of Online Shoppers in The US, 2006-2016
12.4 E-Commerce Private Equity and Venture Capitalist Investment, 2006-2016
12.5 Number of Cards with Payment Function, 2006-2016
13. Appendix
13.1. Market Definitions
13.2. Market Abbreviations
13.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multifactor Based Sensitivity Model
Final Conclusion
13.4. Disclaimer
List of Figure
Figure 1: The US E-commerce Market Size on the Basis of Sales in USD Billion, 2006-2011
Figure 2: Internet Users Penetration in terms of Percentage (%) in the US, 2006-2011
Figure 3: The US E-Commerce Market Size on the Basis of Number of Online Shoppers in Million, 2006-2011
Figure 4: The US E-Commerce Categories, B2B and B2C Market Share, 2011
Figure 5: The US E-Commerce Segment's Contribution in Terms of Percentage, 2006-2011
Figure 6: The US B2B E-Commerce Market Size on the Basis of Sales in USD Billion, 2006-2011
Figure 7: The US B2B E-Commerce Market Value Chain
Figure 8: The US B2B E-Commerce Segments on the Basis of Sales in USD Billion, 2006-2011
Figure 9: The US B2B E-Commerce Market Future Projections on the Basis of Sales in USD Billion, 2012-2016
Figure 10: The US B2C E-Commerce Market Size on the Basis of Sales in USD Billion, 2006-2011
Figure 11: Value Chain of the B2C E-Commerce Market in the US
Figure 12: The US B2C E-Commerce Segments on the Basis of Sales in USD Billion, 2006-2011
Figure 13: Online Retail Sales Future Projections on the Basis of Sales in USD Billion, 2012-2016
Figure 14: Online Selected Services Future Projections on the Basis of Sales in USD Billion, 2012-2016
Figure 15: The US B2C Market Future Projections on the Basis of Sales in USD Billion, 2012-2016
Figure 16: The US Internet Penetration in Percentage (%), 2006-2011
Figure 17: The US Apparel and Accessories Retail E-Commerce Sales in USD Million, 2006-2011
Figure 18: Total Sales of Tablets in the US by Category, Apple and Others in Million, 2010 and 2011
Figure 19: The US E-Commerce Market Future Projections on the Basis of Sales in USD Billion, 2012-2016
Figure 20: Amazon Financial Performance in USD Million, 2006-2011
Figure 21: Staples Financial Performance in USD Million, 2006-2011
Figure 22: The US E-Commerce OTA Market Size on the Basis of Sales in USD Billion, 2006-2011
Figure 23: Number of Household in the US that Book Travel Online in Million, 2006-2011
Figure 24: Market Share of the Major Players in the US OTA Market in Percentage (%), 2011
Figure 25: The US E-Commerce OTA Market Size on the Basis of Sales in USD Billion, 2012-2016
Figure 26: The US Group Buying Market Size on the Basis of Sales in USD Million, 2009-2011
Figure 27: Market Share of Major Players in the US Group Buying Market in percentage (%), 2011
Figure 28: The US Group Buying and Daily Deal Market Future Projection of Revenue in USD Million for the Year, 2012-2016
Figure 29: The US Flash Sales Industry Market Size in USD Million, 2008-2011
Figure 30: The US Flash Sales Market Future Projection of Revenue in USD Million for the Year, 2012-2016
Figure 31: Typical Point of interaction Card Transaction
Figure 32: The US Online E-payment Market Size on the Basis of Number of Transaction in Billion for 2006, 2009, 2010 and 2011
Figure 33: The US Online E-Payment Market Size on the Basis of Value in USD Trillion for 2006, 2009, 2010 and 2011
Figure 34: The Usage of E-payment Methods in terms of Number of Transactions Expressed as Percentage (%) for the Year, 2006, 2009, 2010 and 2011
Figure 35: The Usage of E-payment Methods in Value expressed as Percentage (%) for the Year, 2006, 2009, 2010 and 2011
Figure 36: Average Value per Transaction of Non Cash E-Payment in USD for the Year 2006, 2009, 2010 and 2011
Figure 37: Contribution Share of Major Two Categories in the US Online Retail Payment Market, 2011
Figure 38: Market Share of Major Players in the US Online Retail Payment Market, 2011
Figure 39: The US Online E-Payment Market Future Projections on the Basis of Transactions Volume in Billion and Transactions Value in USD Trillion, 2012-2016
Figure 40: The US Online Advertising Spending in USD Million, 2006-2011
Figure 41 : The US Online Advertising Spending by Category in Percentage (%), 2011
Figure 42: The US Online Advertising Revenue Models in Percentage (%), 2006-2011
Figure 43: The US Online Advertising Revenue by Industry in Percentage (%), 2010 and 2011
Figure 44: Market Share of Major Players in the US Online Advertising Market, 2011
Figure 45: The US Online Advertising Market Future Projections in USD Million, 2012-2016
Figure 46: Number of Internet Users in the US in Billion, 2006-2016
Figure 47: Personal Disposable Income in the US in USD Billion, 2006-2016
Figure 48: Number of Online Shoppers in the US in Million, 2006-2016
Figure 49: E-commerce Venture Capitalist Investment in the US in USD Billion, 2006-2016
Figure 50: Number of Cards with Payment Function in Million, 2006-2016
?
List of Table
Table 1: Online Retail Trade Categories and their Contribution to Total Online Retail Sales in USD Million, 2006-2011
Table 2: Major Service Industry Categories Contribution to Selected Services Market in USD Million, 2011
Table 3: Market Share and Revenue of Major Players in the US B2C E-Commerce Market on the Basis of Sales in Percentage (%) and in USD Million, 2011
Table 4: Cause and Effect Relationship Analysis between Industry Factors and Expected E-Commerce Market Prospects
Table 5: Market Share, Revenue of Major Players in the US OTA Market on the Basis of Revenue in Percentage and in USD Million, 2011 and Percentage (%) of Visits, May 2012
Table 6: Company Profile of Major Players in the US Online Travel Market, 2011
Table 7: Sources Used by the US Active Travelers for Booking Travel Online in Percentage (%), February 2012
Table 8: Company Profile of Major Players in the US Group Buying and Daily Deal Market, 2011
Table 9: Market Share and Revenue of Major Players in the US Flash Sales Industry on the Basis of Sales in Percentage and in USD Million, 2011
Table 10: Unique Visitors leading to the US Flash Sale Sites in thousands for Dec"2011
Table 11: Company Profile of Major Players in the US Flash Sales Market, 2011
Table 12: Number of transactions for Electronic Non Cash Payment Categories in USD Billion for the year 2006, 2009, 2010 and 2011
Table 13: Total Value for Electronic Non Cash Payment Categories in USD Trillion for the year 2006, 2009, 2010 and 2011
Table 14: Average Value per Transaction for Electronic Non Cash Payment Categories in USD for the Year, 2006, 2009, 2010 and 2011
Table 15: Company Profile of Major Players in the US Online Payment Market, 2011
Table 16: The US Online Advertising Spending by Category in USD Million, 2010 and 2011
Table 17: The US Online Advertising Revenue by Industry in USD Million, 2010 and 2011
Table 18: Correlation Matrix of the US E-Commerce Market
Table 19: Regression Coefficients Output of the US E-Commerce Market
Why Buy From US?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.