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Oman Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others) and By Model (Cost Per Mile, Cost Per Click and Cost Per Action)

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The report titled "Oman Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others) and By Model (Cost Per Mile, Cost Per Click and Cost Per Action)" covers online advertising spent along with market segmentation by medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others), by models (cost per mile, cost per click and cost per action).
The report also covers growth drivers and trends; issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Al Nahda Advertising Co LLC, Arab House Bullseye Marketing LLC, Creative Communications Advertising and Marketing LLC, Fortune Promoseven Advertising, Havas Worldwide Muscat, Oman Advertising Agency LLC, Pargon, Talks International LLC, UMS Advertising and others. The report also explores the digital customer profile in Oman, future outlook & projections along with analyst recommendation highlighting the major opportunities & cautions to the reader.



Oman Online Advertising Market Summary
Market Overview: Oman Online Advertising Market is currently placed in early growth stage. Brands and advertisers still hold higher preference for traditional modes of advertisement namely, TV, newspaper and radio. However, the market is witnessing considerable transition towards digital advertisement upon analyzing the grooming potential of smartphones and internet penetration in the country. Companies are now increasingly adapting the use of online social network as a key marketing tool. The players are focusing on tapping the large pool of the ‘forever online’ consumers to convert them into their clientele. The digital advertising landscape is developing at an astonishing pace as media proliferation and technology are together yielding newer ways of connecting with consumers. The market still lacks correct awareness and understanding regarding consumer behavior. Online advertising spent is expected to witness sound growth at a CAGR of close to 4% during the revenue period 2013-2018.

Oman Online Advertisement Market Segmentation
By Medium (Desktop and Mobile)
Mobile advertising, accounted for over 52% of the digital ad spend and will continue to dominate in 2018. The number of smart phone users in the country inclined positively registering a CAGR of 4.6% during 2013-2018. Mobile advertising is set to reach over USD 8 million by 2023. Desktop as a medium would continue to be less popular growing at a CAGR of close to 6% during 2018-2023.

By Type of Advertising (Social Media, Search, Video, Banner and Online Classified and Others)
Social media advertising has been gaining popularity as the number of people using these websites is increasing considerably. This has been most dominant in 2018. Facebook along with YouTube and Google have been the highest penetrated markets. This is followed by Instagram, Twitter and LinkedIn. Banner Advertising and Online Classified would witness a fall in the relative share by 2023.

By Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA)
CPM model is widely preferred over other models in Oman. It is primarily used in Social Media Advertisements. Cost per Mile (CPM) denotes the cost charged per thousand clicks. Cost per Clicks (CPC) is the charges by the publisher according to the number of clicks received by any advertisement. Cost per Action (CPA) shows the charges as per any particular action desired by the advertiser. CPC model hold the second highest share which is commonly used by publishers owing to the dominance of search advertising. The CPM and CPC models are expected to maintain higher more popularity by 2023.

By Sectors/Industries (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and Others)
Hospitality & Tourism sector has been the largest spending sector for online advertisement in 2018 owing to increase in industry competition and nature of industries. This is followed by the FMCG & BFSI respectively so as to maintain higher visibility of products & service launched. Telecommunication and automotive held the 4th and 5th largest market respectively followed by Healthcare sector. Healthcare is coming up with innovative medical services and need to raise awareness among consumers. Retail is an emerging sector that will grow at a strong growth with rise in disposable income and surging preference towards shopping from traditional brick and mortar model.

Comparative Landscape of Major Players
Online advertising market is fragmented for advertising agencies while it is highly concentrated for platforms on the basis of ad spent in 2018. Companies are competing on their marketing strategies, analytics used, network platforms and sectoral clientele. Some of the major advertising agencies operating within this segment include Arab House, Bullseye Marketing LLC, UMS Advertising and Nexa Advertising agency and others. Major platforms which dominate the online advertisement spend include Google and Facebook, followed by YouTube and Instagram in 2018.

Oman Online Advertisement Market Future Outlook and Projections
Oman Online Advertisement Market in terms of advertisement spending is expected to further expand in the forecasted period 2018-2023E at a faster rate. It is forecasted to witness a CAGR (2018-2023) of close to 7% with strong support extended from Hospitality & Tourism and BFSI sectors.

Key Segments Covered
By Online Advertising Medium by Online Ad Spend
Desktop
Mobile

By Types of Online Advertising by Online Ad Spend
Search Advertising
Social Media Advertising
Banner Advertising
Video Advertising
Online Classified & Others

By Different Sector/Industries by Online Ad Spend
Hospitality & Tourist
FMCG
BFSI
Telecommunications
Healthcare
Automotive
Retail
Others

By Pricing Models By Online Ad Spend
Cost per Click (CPC)
Cost per Mile (CPM)
Cost per Action (CPA)

Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023

Key Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Online Advertising
Investors

Advertising Agencies Covered:
Al Nahda Advertising Co LLC
Arab House Bullseye Marketing LLC
Creative Communications Advertising and Marketing LLC
Fortune Promoseven Advertising, Havas Worldwide Muscat
Oman Advertising Agency LLC
Pargon
Talks International LLC
UMS Advertising

Advertising Platforms Covered:
Google
Facebook
Instagram
YouTube
LinkedIn
Twitter
Snapchat
READ MORE

Table Of Content

Scope

1. Executive Summary
1.1 Oman Online Advertising Market Executive Summary

2. Research Methodology
2.1 Definitions
2.2 Abbreviations
2.3 Consolidated Research Approach
2.3.1. Market Sizing, Limitation and Services– Online Advertising Market
2.5 Variables (Dependent and Independent)
2.6 Correlation Matrix
2.7 Regression Matrix

3. Oman Online Advertising Market Introduction
3.1 Overview and Genesis
3.2 Pre Requisite for Opening an Advertising Agency in Oman
3.3 Success factors in Oman Online Advertisement Market

4. Value Chain Analysis of Oman Online Advertising Market (Advertisers, Online Advertising Agencies, Publishers, End Users)
4.1 Role of Entities in Value Chain Analysis
4.2 Mechanism in which Ads are placed
4.2.1. Buy Side Mechanism
4.2.2. Sell Side Mechanism

5. Oman Online Advertising Market Size by Spending, 2013-2018

6. Oman Online Advertising Market Segmentation
6.1 By Medium (Mobile and Desktop), 2018-2023
6.2 By Model Basis (Cost Per Mile, Cost Per Click, Cost per Action), 2018-2023
6.3 By Type of Advertising (Social Media Advertising, Search Advertising, Video Advertising, Banner Advertising and Online Classified and Others), 2018-2023
6.4 Online Advertising Spent By Sectors (Hospitality, BFSI, Telecommunications, Automotive, Healthcare, Retail and Others), 2018-2023
6.4.1 Hospitality & Tourism sector
6.4.2 BFSI (Banking, Financial Services and Insurance)
6.4.3 FMCG
6.4.4 Telecom
6.4.5 Automotive
6.4.6 Healthcare

7. Growth Drivers and Trends

8. Issues and Challenges in Oman Online Advertising Market

9. SWOT Analysis for Oman Online Advertising Market

10. Regulatory Scenario in Oman Online Advertising Market

11. Competitive Parameters in Oman Online Advertising Market
11.1 Cross Analysis of Existing Advertising Companies by Revenue, Employee Headcount, Active Number of Clients, Major Clientele and Clients Retention Rate, 2018

12. Market Share of Google, Facebook, Instagram, Twitter, Linkedin, Youtube, Others, 2018
12.1 Internet Usage Activities among Male and Female and Social Media Usage (Number of Active Users via Different Platforms)
12.2 Revenue of Major Social Media Platform,, 2018
12.3 Analysis of Social Media Platform (Frequency of Mobile Usage, Penetration of Top Active Social Platforms)

13. Company Profiles of the Major Advertising Companies
13.1 Al Nahda Advertising Co. LLC
13.2 Arab House
13.3 Bullseye Marketing LLC
13.4 Creative Communications Advertising and Marketing LLC
13.5 Fortune Promoseven Advertising (FP7/MCT)
13.6 Havas Worldwide Muscat
13.7 Oman Advertising Agency LLC (OMANAD)
13.8 Paragon
13.9 Talks International LLC
13.10 UMS (United Media Services) Advertising

14. Successful Online Advertisement Campaign – Case Studies
14.1 Case Study- LG – G2 Lab Campaign – Havas Advertising Agency
14.2 Case Study- Experience Oman – Zeenah Advertising agency

15. Company Profiles of the Major Platforms – Customer Profile
15.1 Facebook
15.2 Instagram
15.3 Twitter
15.4 LinkedIn, Snapchat, Youtube

16. Oman Online Advertising Spent Forecast and Projections, 2018-2023

17. Future Market Segmentation
17.1 By Medium, 2018-2023
17.2 By Advertising Types, 2018-2023
17.3 By Sectors, 2018-2023
17.4. By Models, 2018-2023

18. Analyst Recommendations – Success Factors
Disclaimer
Contact Us

Licence Rights

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
User Sharing Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Print Option
Copy Option :Yes :No
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate)
Deliverable Format :via Email :via Email ; :via Email Printed Publication/ Book by Post ; :via Email
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.

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To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

By Online Advertising Medium by Online Ad Spend (Desktop and Mobile), By Types of Online Advertising by Online Ad Spend (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising and Online Classified & Others), By Different Sector/Industries by Online Ad Spend (Hospitality & Tourist, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and Others), By Pricing Models By Online Ad Spend (Cost per Click (CPC), Cost per Mile (CPM), Cost per Action (CPA))


Companies

Advertising Agencies Covered (Al Nahda Advertising Co LLC, Arab House Bullseye Marketing LLC, Creative Communications Advertising and Marketing LLC, Fortune Promoseven Advertising, Havas Worldwide Muscat, Oman Advertising Agency LLC, Pargon, Talks International LLC, UMS Advertising), Advertising Platforms Covered (Google, Facebook, Instagram, YouTube, LinkedIn, Twitter, Snapchat)

The report titled "Oman Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others) and By Model (Cost Per Mile, Cost Per Click and Cost Per Action)" covers online advertising spent along with market segmentation by medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others), by models (cost per mile, cost per click and cost per action).
The report also covers growth drivers and trends; issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Al Nahda Advertising Co LLC, Arab House Bullseye Marketing LLC, Creative Communications Advertising and Marketing LLC, Fortune Promoseven Advertising, Havas Worldwide Muscat, Oman Advertising Agency LLC, Pargon, Talks International LLC, UMS Advertising and others. The report also explores the digital customer profile in Oman, future outlook & projections along with analyst recommendation highlighting the major opportunities & cautions to the reader.



Oman Online Advertising Market Summary
Market Overview: Oman Online Advertising Market is currently placed in early growth stage. Brands and advertisers still hold higher preference for traditional modes of advertisement namely, TV, newspaper and radio. However, the market is witnessing considerable transition towards digital advertisement upon analyzing the grooming potential of smartphones and internet penetration in the country. Companies are now increasingly adapting the use of online social network as a key marketing tool. The players are focusing on tapping the large pool of the ‘forever online’ consumers to convert them into their clientele. The digital advertising landscape is developing at an astonishing pace as media proliferation and technology are together yielding newer ways of connecting with consumers. The market still lacks correct awareness and understanding regarding consumer behavior. Online advertising spent is expected to witness sound growth at a CAGR of close to 4% during the revenue period 2013-2018.

Oman Online Advertisement Market Segmentation
By Medium (Desktop and Mobile)
Mobile advertising, accounted for over 52% of the digital ad spend and will continue to dominate in 2018. The number of smart phone users in the country inclined positively registering a CAGR of 4.6% during 2013-2018. Mobile advertising is set to reach over USD 8 million by 2023. Desktop as a medium would continue to be less popular growing at a CAGR of close to 6% during 2018-2023.

By Type of Advertising (Social Media, Search, Video, Banner and Online Classified and Others)
Social media advertising has been gaining popularity as the number of people using these websites is increasing considerably. This has been most dominant in 2018. Facebook along with YouTube and Google have been the highest penetrated markets. This is followed by Instagram, Twitter and LinkedIn. Banner Advertising and Online Classified would witness a fall in the relative share by 2023.

By Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA)
CPM model is widely preferred over other models in Oman. It is primarily used in Social Media Advertisements. Cost per Mile (CPM) denotes the cost charged per thousand clicks. Cost per Clicks (CPC) is the charges by the publisher according to the number of clicks received by any advertisement. Cost per Action (CPA) shows the charges as per any particular action desired by the advertiser. CPC model hold the second highest share which is commonly used by publishers owing to the dominance of search advertising. The CPM and CPC models are expected to maintain higher more popularity by 2023.

By Sectors/Industries (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and Others)
Hospitality & Tourism sector has been the largest spending sector for online advertisement in 2018 owing to increase in industry competition and nature of industries. This is followed by the FMCG & BFSI respectively so as to maintain higher visibility of products & service launched. Telecommunication and automotive held the 4th and 5th largest market respectively followed by Healthcare sector. Healthcare is coming up with innovative medical services and need to raise awareness among consumers. Retail is an emerging sector that will grow at a strong growth with rise in disposable income and surging preference towards shopping from traditional brick and mortar model.

Comparative Landscape of Major Players
Online advertising market is fragmented for advertising agencies while it is highly concentrated for platforms on the basis of ad spent in 2018. Companies are competing on their marketing strategies, analytics used, network platforms and sectoral clientele. Some of the major advertising agencies operating within this segment include Arab House, Bullseye Marketing LLC, UMS Advertising and Nexa Advertising agency and others. Major platforms which dominate the online advertisement spend include Google and Facebook, followed by YouTube and Instagram in 2018.

Oman Online Advertisement Market Future Outlook and Projections
Oman Online Advertisement Market in terms of advertisement spending is expected to further expand in the forecasted period 2018-2023E at a faster rate. It is forecasted to witness a CAGR (2018-2023) of close to 7% with strong support extended from Hospitality & Tourism and BFSI sectors.

Key Segments Covered
By Online Advertising Medium by Online Ad Spend
Desktop
Mobile

By Types of Online Advertising by Online Ad Spend
Search Advertising
Social Media Advertising
Banner Advertising
Video Advertising
Online Classified & Others

By Different Sector/Industries by Online Ad Spend
Hospitality & Tourist
FMCG
BFSI
Telecommunications
Healthcare
Automotive
Retail
Others

By Pricing Models By Online Ad Spend
Cost per Click (CPC)
Cost per Mile (CPM)
Cost per Action (CPA)

Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023

Key Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Online Advertising
Investors

Advertising Agencies Covered:
Al Nahda Advertising Co LLC
Arab House Bullseye Marketing LLC
Creative Communications Advertising and Marketing LLC
Fortune Promoseven Advertising, Havas Worldwide Muscat
Oman Advertising Agency LLC
Pargon
Talks International LLC
UMS Advertising

Advertising Platforms Covered:
Google
Facebook
Instagram
YouTube
LinkedIn
Twitter
Snapchat
READ MORE

Scope

1. Executive Summary
1.1 Oman Online Advertising Market Executive Summary

2. Research Methodology
2.1 Definitions
2.2 Abbreviations
2.3 Consolidated Research Approach
2.3.1. Market Sizing, Limitation and Services– Online Advertising Market
2.5 Variables (Dependent and Independent)
2.6 Correlation Matrix
2.7 Regression Matrix

3. Oman Online Advertising Market Introduction
3.1 Overview and Genesis
3.2 Pre Requisite for Opening an Advertising Agency in Oman
3.3 Success factors in Oman Online Advertisement Market

4. Value Chain Analysis of Oman Online Advertising Market (Advertisers, Online Advertising Agencies, Publishers, End Users)
4.1 Role of Entities in Value Chain Analysis
4.2 Mechanism in which Ads are placed
4.2.1. Buy Side Mechanism
4.2.2. Sell Side Mechanism

5. Oman Online Advertising Market Size by Spending, 2013-2018

6. Oman Online Advertising Market Segmentation
6.1 By Medium (Mobile and Desktop), 2018-2023
6.2 By Model Basis (Cost Per Mile, Cost Per Click, Cost per Action), 2018-2023
6.3 By Type of Advertising (Social Media Advertising, Search Advertising, Video Advertising, Banner Advertising and Online Classified and Others), 2018-2023
6.4 Online Advertising Spent By Sectors (Hospitality, BFSI, Telecommunications, Automotive, Healthcare, Retail and Others), 2018-2023
6.4.1 Hospitality & Tourism sector
6.4.2 BFSI (Banking, Financial Services and Insurance)
6.4.3 FMCG
6.4.4 Telecom
6.4.5 Automotive
6.4.6 Healthcare

7. Growth Drivers and Trends

8. Issues and Challenges in Oman Online Advertising Market

9. SWOT Analysis for Oman Online Advertising Market

10. Regulatory Scenario in Oman Online Advertising Market

11. Competitive Parameters in Oman Online Advertising Market
11.1 Cross Analysis of Existing Advertising Companies by Revenue, Employee Headcount, Active Number of Clients, Major Clientele and Clients Retention Rate, 2018

12. Market Share of Google, Facebook, Instagram, Twitter, Linkedin, Youtube, Others, 2018
12.1 Internet Usage Activities among Male and Female and Social Media Usage (Number of Active Users via Different Platforms)
12.2 Revenue of Major Social Media Platform,, 2018
12.3 Analysis of Social Media Platform (Frequency of Mobile Usage, Penetration of Top Active Social Platforms)

13. Company Profiles of the Major Advertising Companies
13.1 Al Nahda Advertising Co. LLC
13.2 Arab House
13.3 Bullseye Marketing LLC
13.4 Creative Communications Advertising and Marketing LLC
13.5 Fortune Promoseven Advertising (FP7/MCT)
13.6 Havas Worldwide Muscat
13.7 Oman Advertising Agency LLC (OMANAD)
13.8 Paragon
13.9 Talks International LLC
13.10 UMS (United Media Services) Advertising

14. Successful Online Advertisement Campaign – Case Studies
14.1 Case Study- LG – G2 Lab Campaign – Havas Advertising Agency
14.2 Case Study- Experience Oman – Zeenah Advertising agency

15. Company Profiles of the Major Platforms – Customer Profile
15.1 Facebook
15.2 Instagram
15.3 Twitter
15.4 LinkedIn, Snapchat, Youtube

16. Oman Online Advertising Spent Forecast and Projections, 2018-2023

17. Future Market Segmentation
17.1 By Medium, 2018-2023
17.2 By Advertising Types, 2018-2023
17.3 By Sectors, 2018-2023
17.4. By Models, 2018-2023

18. Analyst Recommendations – Success Factors
Disclaimer
Contact Us

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
User Sharing Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Print Option
Copy Option :Yes :No
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate)
Deliverable Format :via Email :via Email ; :via Email Printed Publication/ Book by Post ; :via Email
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.
To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products

By Online Advertising Medium by Online Ad Spend (Desktop and Mobile), By Types of Online Advertising by Online Ad Spend (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising and Online Classified & Others), By Different Sector/Industries by Online Ad Spend (Hospitality & Tourist, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and Others), By Pricing Models By Online Ad Spend (Cost per Click (CPC), Cost per Mile (CPM), Cost per Action (CPA))


Companies

Advertising Agencies Covered (Al Nahda Advertising Co LLC, Arab House Bullseye Marketing LLC, Creative Communications Advertising and Marketing LLC, Fortune Promoseven Advertising, Havas Worldwide Muscat, Oman Advertising Agency LLC, Pargon, Talks International LLC, UMS Advertising), Advertising Platforms Covered (Google, Facebook, Instagram, YouTube, LinkedIn, Twitter, Snapchat)