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Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads - Outlook to 2022

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The report titled "Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022" provides a comprehensive analysis of online advertising market in Poland. The report covers Poland online advertising market by Type of Online Ads (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads, By Digital Ad Spending by Various Sectors (Retail, E-commerce, Automotive, Telecom, Financial Services, Packaged Food, Hotel/ Bars/ Restaurant, and others) and Market Share of Major Digital Platforms (Google, Facebook, Youtube, Twitter & Instagram, Nasza-Klasa.pl, golden line.pl), and Major Online Advertising Agencies (VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Feno.pl). The report also covers the market in different aspects such as parameters to design a successful internet ad campaign, trends, and developments, issues and challenges, market share of major publishers. The report provides a detailed overview of future outlook & projections with analyst recommendations for the industry.
Market Segmentation of Poland Online Advertising Market
Type of Online Ads: In terms of expenditure, type of digital ads segmentation is dominated by Search Ads which accounted for a share of ~% during 2017. Search engine advertising was followed by banner advertising in terms of spending during 2017 which accounted for ~% share in Poland online advertising market. Display ads include many different formats and contain items such as text, images, flash, video, and audio. Online Video Ads constituted a share of ~% in 2017. Mobile ads followed video advertising in terms of expenditure with a share of ~% during 2017.
Cost Metrics: Cost per Impressions accounted for ~% of digital spending in 2017. Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. Click through rate accounted for ~% share during 2017. Pay-per-sale is a pricing system where the advertisement platform/portal is paid on the basis of the number of sales that are directly generated by an advertisement. PPS accounted for the least amount of revenues in Poland's online advertising market during 2017.
By Medium: Poland's online advertising market is dominated by desktop advertising in terms of segmentation by a medium with a share of ~% followed by mobile advertising with a share of ~% in the market in 2017.
By Major Banner Ad Sizes: In terms of major ad sizes, Poland's online advertising market is segmented by double billboards, Rectangle, Billboard, Skyscraper, Box, Topplayer and Triple Billboard. Double billboard is the most popular billboard size in Poland with an ad size of (750 x 200 pixels). Double billboard has dominated the market with a share of ~% in online banner/display advertising spending during 2017. The double billboard was followed by a rectangle size and accounted for ~% in 2017. Billboard (750 x 100 pixels) accounted for ~% of the major ad sizes in the market owing to its performance in both brand and direct-response advertising campaigns. Skyscraper (120 x 600 pixels) format can fit into narrower spaces that don't accommodate the (160 x 600 pixels) wide skyscrapers. Skyscraper accounted for ~% of the overall share during 2017. The top layer and Triple billboard accounted for ~% and ~% share in Poland's online banner advertising market respectively.
By Spending by Each Sector: Major sectors that spent on online advertising in Poland are automotive, e-commerce, banking, financial services and insurance (BFSI), telecom, real estate, media, FMCG, packaged food, tourism, healthcare, and education. The automotive sector accounted for ~% in overall online ad spending in 2017. It is followed by E-commerce and the BSFI sector accounted for ~% and ~% in 2017 respectively.
Competitive Scenario in Poland Online Advertising Market
Competitive Scenario has been analyzed for advertising agencies as well as digital platforms. Major advertising agencies in the country include VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Connaxis, Feno.pl.
The major online advertising platforms in Poland are Facebook, NK.pl, Instagram, Google, YouTube, Twitter, and others. Facebook and Instagram together dominated the market with a share of ~% and Google held the second position with a share of ~% in the total revenues in 2016. Since the demand for video advertising is surging, YouTube also has a major share of ~% in the total revenue in 2016.
Future Potential of Poland Online Advertising Market
Improvement in technology and better internet speed will increase mobile internet penetration in the country by 2022. Poland's online advertising market is expected to grow at a CAGR of ~% during the forecast period of 2017-2022 The growth is expected to be driven by the rising number of social media users, booming e-commerce market, rise of independent advertisement advisors, support from the government, publishers and mobile networks. As analytical tools are gaining prominence in the market, the advertising agencies have been using big data and other analytical tools to connect better with the customers. Such major innovations in upcoming years will result in market growth in the future.
Key Topics Covered in the Report:
  • Poland Advertising Market Overview and Genesis
  • Poland Online Advertising Market Genesis and Current Scenario
  • Value Chain Analysis on Poland Online Advertising Market
  • Poland Online Advertising Market Size, 2012-2017
  • Poland Online Advertising Market Segmentation, 2017
  • Decision Making Parameters for Selecting Advertising Agencies
  • SWOT Analysis in Poland Online Advertising Market
  • Trends and Developments in Poland Online Advertising Market
  • Issues and Challenges In Poland Online Advertising Market
  • Regulatory Scenario In Poland Online Advertising Market
  • Competitive Landscape In Poland Online Advertising Market
  • Market Share of Major Players in Poland Online Advertising Market, 2017
  • Company Profiles for Major Digital Platforms and Advertising Agencies in Poland Online Advertising Market
  • Future Outlook for Poland Online Advertising Market, 2017-2022
  • Macroeconomic Factors affecting Poland Online Advertising Market
 
READ MORE

Table Of Content

Scope

1. Executive Summary
2. Research Methodology
3. Overview and Genesis of Poland Advertising Market
3.1. Market Segmentation by Modes of Advertisement (Television, Radio, Newspaper/Print, Online/Digital and Others), 2012-2017
3.2. By ROI of Major Media Channels in Poland (Outdoor, Radio, TV, Press and Online Media), 2017
4. Poland Online Advertising Market (Introduction and Genesis)
5. Value Chain Analysis of Poland Online Advertising Market
6. Poland Online Advertising Market Size by Spending, 2012-2017
7. Poland Online Advertising Market Segmentation
7.1. By Type of Digital Ad (Banner/ Display Advertising, Paid Search, Online Video, Paid Classifieds, Paid Email Marketing), 2017
7.2. By Cost Model (Impression, Click Through Rate, Pay Per Sales and Others), 2017*
RTB and Programmatic Model
7.3. By Medium (Desktop and Mobile), 2017
7.5. Spending By Sectors (Automotive, E-commerce, BFSI, Telecom, Real Estate, Trade, Media, Hygiene, Food, Tourism, Business, Furniture, Drugs, Computers, Education and Clothing), 2017
8. Profile of an Internet User in Poland*
8.1. Age, Gender, Time Spent on Internet Daily
8.2. Frequency of Internet Use
8.3. Share of web traffic by device
8.4. Top Active Social Platforms
9. Parameters to Design a Successful internet Ad campaign
12. Trends and Developments in Poland Online Advertising Market
13. Regulatory Scenario in Poland Online Advertising Market
13. Competitive Scenario in Poland Online Advertising Market
14. List of All the Advertising Agencies in Poland and their Service mix
15. Market Share of Major Publishers in Poland Online Advertising Market, 2017
16. Company Profiles of Major Digital Platforms (Facebook, Google, Nk.pl, Youtube) in Poland Online Advertising Market, 2017
17. Company Profile of Major Advertising Agencies in Poland Online Advertising Market, 2017
VML Poland
K2
Ideo Agency
J.Walter Thompson Group
Nitro Digital
Feno.pl
18. Future Outlook and Projections of Poland Online Advertising Market by Expenditure in USD Million, 2018-2022
18.1 By Type of Online Ads, 2022
18.2 By Mobile and Desktop, 2022
19. Analyst Recommendations
Disclaimer
Contact Us

*Some of the qualitative or quantitative information provided would highly depend upon the computerized assisted telephonic conversations (CATIs) with industry experts. On the basis of the discussion, the section could be edited or deleted as per the information availability. All limitations and approach used will be clearly mentioned in the report. 

Licence Rights

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
User Sharing Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Print Option
Copy Option :Yes :No
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate)
Deliverable Format :via Email :via Email ; :via Email Printed Publication/ Book by Post ; :via Email
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.

Section Purchase

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Products and Companies

Products

Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads, By Mobile Ads, By Social Media Ads, Ad Agencies, Ad network, Sell Side Platform (SSP), Ad Exchanges, Data suppliers, Data Management Platform, Demand Side Platform, Agency Trading Desk, Technology / Tools, Publishers


Companies

VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Feno.pl, Google, Facebook, Youtube, Twitter & Instagram, Nasza-Klasa.pl, goldenline.pl

Company Profile

Company Profile Title

The report titled "Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022" provides a comprehensive analysis of online advertising market in Poland. The report covers Poland online advertising market by Type of Online Ads (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads, By Digital Ad Spending by Various Sectors (Retail, E-commerce, Automotive, Telecom, Financial Services, Packaged Food, Hotel/ Bars/ Restaurant, and others) and Market Share of Major Digital Platforms (Google, Facebook, Youtube, Twitter & Instagram, Nasza-Klasa.pl, golden line.pl), and Major Online Advertising Agencies (VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Feno.pl). The report also covers the market in different aspects such as parameters to design a successful internet ad campaign, trends, and developments, issues and challenges, market share of major publishers. The report provides a detailed overview of future outlook & projections with analyst recommendations for the industry.
Market Segmentation of Poland Online Advertising Market
Type of Online Ads: In terms of expenditure, type of digital ads segmentation is dominated by Search Ads which accounted for a share of ~% during 2017. Search engine advertising was followed by banner advertising in terms of spending during 2017 which accounted for ~% share in Poland online advertising market. Display ads include many different formats and contain items such as text, images, flash, video, and audio. Online Video Ads constituted a share of ~% in 2017. Mobile ads followed video advertising in terms of expenditure with a share of ~% during 2017.
Cost Metrics: Cost per Impressions accounted for ~% of digital spending in 2017. Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. Click through rate accounted for ~% share during 2017. Pay-per-sale is a pricing system where the advertisement platform/portal is paid on the basis of the number of sales that are directly generated by an advertisement. PPS accounted for the least amount of revenues in Poland's online advertising market during 2017.
By Medium: Poland's online advertising market is dominated by desktop advertising in terms of segmentation by a medium with a share of ~% followed by mobile advertising with a share of ~% in the market in 2017.
By Major Banner Ad Sizes: In terms of major ad sizes, Poland's online advertising market is segmented by double billboards, Rectangle, Billboard, Skyscraper, Box, Topplayer and Triple Billboard. Double billboard is the most popular billboard size in Poland with an ad size of (750 x 200 pixels). Double billboard has dominated the market with a share of ~% in online banner/display advertising spending during 2017. The double billboard was followed by a rectangle size and accounted for ~% in 2017. Billboard (750 x 100 pixels) accounted for ~% of the major ad sizes in the market owing to its performance in both brand and direct-response advertising campaigns. Skyscraper (120 x 600 pixels) format can fit into narrower spaces that don't accommodate the (160 x 600 pixels) wide skyscrapers. Skyscraper accounted for ~% of the overall share during 2017. The top layer and Triple billboard accounted for ~% and ~% share in Poland's online banner advertising market respectively.
By Spending by Each Sector: Major sectors that spent on online advertising in Poland are automotive, e-commerce, banking, financial services and insurance (BFSI), telecom, real estate, media, FMCG, packaged food, tourism, healthcare, and education. The automotive sector accounted for ~% in overall online ad spending in 2017. It is followed by E-commerce and the BSFI sector accounted for ~% and ~% in 2017 respectively.
Competitive Scenario in Poland Online Advertising Market
Competitive Scenario has been analyzed for advertising agencies as well as digital platforms. Major advertising agencies in the country include VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Connaxis, Feno.pl.
The major online advertising platforms in Poland are Facebook, NK.pl, Instagram, Google, YouTube, Twitter, and others. Facebook and Instagram together dominated the market with a share of ~% and Google held the second position with a share of ~% in the total revenues in 2016. Since the demand for video advertising is surging, YouTube also has a major share of ~% in the total revenue in 2016.
Future Potential of Poland Online Advertising Market
Improvement in technology and better internet speed will increase mobile internet penetration in the country by 2022. Poland's online advertising market is expected to grow at a CAGR of ~% during the forecast period of 2017-2022 The growth is expected to be driven by the rising number of social media users, booming e-commerce market, rise of independent advertisement advisors, support from the government, publishers and mobile networks. As analytical tools are gaining prominence in the market, the advertising agencies have been using big data and other analytical tools to connect better with the customers. Such major innovations in upcoming years will result in market growth in the future.
Key Topics Covered in the Report:
  • Poland Advertising Market Overview and Genesis
  • Poland Online Advertising Market Genesis and Current Scenario
  • Value Chain Analysis on Poland Online Advertising Market
  • Poland Online Advertising Market Size, 2012-2017
  • Poland Online Advertising Market Segmentation, 2017
  • Decision Making Parameters for Selecting Advertising Agencies
  • SWOT Analysis in Poland Online Advertising Market
  • Trends and Developments in Poland Online Advertising Market
  • Issues and Challenges In Poland Online Advertising Market
  • Regulatory Scenario In Poland Online Advertising Market
  • Competitive Landscape In Poland Online Advertising Market
  • Market Share of Major Players in Poland Online Advertising Market, 2017
  • Company Profiles for Major Digital Platforms and Advertising Agencies in Poland Online Advertising Market
  • Future Outlook for Poland Online Advertising Market, 2017-2022
  • Macroeconomic Factors affecting Poland Online Advertising Market
 
READ MORE

Scope

1. Executive Summary
2. Research Methodology
3. Overview and Genesis of Poland Advertising Market
3.1. Market Segmentation by Modes of Advertisement (Television, Radio, Newspaper/Print, Online/Digital and Others), 2012-2017
3.2. By ROI of Major Media Channels in Poland (Outdoor, Radio, TV, Press and Online Media), 2017
4. Poland Online Advertising Market (Introduction and Genesis)
5. Value Chain Analysis of Poland Online Advertising Market
6. Poland Online Advertising Market Size by Spending, 2012-2017
7. Poland Online Advertising Market Segmentation
7.1. By Type of Digital Ad (Banner/ Display Advertising, Paid Search, Online Video, Paid Classifieds, Paid Email Marketing), 2017
7.2. By Cost Model (Impression, Click Through Rate, Pay Per Sales and Others), 2017*
RTB and Programmatic Model
7.3. By Medium (Desktop and Mobile), 2017
7.5. Spending By Sectors (Automotive, E-commerce, BFSI, Telecom, Real Estate, Trade, Media, Hygiene, Food, Tourism, Business, Furniture, Drugs, Computers, Education and Clothing), 2017
8. Profile of an Internet User in Poland*
8.1. Age, Gender, Time Spent on Internet Daily
8.2. Frequency of Internet Use
8.3. Share of web traffic by device
8.4. Top Active Social Platforms
9. Parameters to Design a Successful internet Ad campaign
12. Trends and Developments in Poland Online Advertising Market
13. Regulatory Scenario in Poland Online Advertising Market
13. Competitive Scenario in Poland Online Advertising Market
14. List of All the Advertising Agencies in Poland and their Service mix
15. Market Share of Major Publishers in Poland Online Advertising Market, 2017
16. Company Profiles of Major Digital Platforms (Facebook, Google, Nk.pl, Youtube) in Poland Online Advertising Market, 2017
17. Company Profile of Major Advertising Agencies in Poland Online Advertising Market, 2017
VML Poland
K2
Ideo Agency
J.Walter Thompson Group
Nitro Digital
Feno.pl
18. Future Outlook and Projections of Poland Online Advertising Market by Expenditure in USD Million, 2018-2022
18.1 By Type of Online Ads, 2022
18.2 By Mobile and Desktop, 2022
19. Analyst Recommendations
Disclaimer
Contact Us

*Some of the qualitative or quantitative information provided would highly depend upon the computerized assisted telephonic conversations (CATIs) with industry experts. On the basis of the discussion, the section could be edited or deleted as per the information availability. All limitations and approach used will be clearly mentioned in the report. 

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
User Sharing Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Print Option
Copy Option :Yes :No
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate)
Deliverable Format :via Email :via Email ; :via Email Printed Publication/ Book by Post ; :via Email
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.
To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads, By Mobile Ads, By Social Media Ads, Ad Agencies, Ad network, Sell Side Platform (SSP), Ad Exchanges, Data suppliers, Data Management Platform, Demand Side Platform, Agency Trading Desk, Technology / Tools, Publishers


Companies

VML Poland, K2, Ideo Agency, J.Walter Thompson Group, Nitro Digital, Feno.pl, Google, Facebook, Youtube, Twitter & Instagram, Nasza-Klasa.pl, goldenline.pl