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UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment

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Details

 

The industry research publication titled 'UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment' presents a comprehensive analysis of market size by value of online advertisement in UAE. The report entails the market share analysis and company profiles of major players in the online advertising industry. The future analysis and segmentation by type of advertisements have also been discussed.

 

The online advertising industry in UAE experienced a tremendous growth as a platform for advertising and media spending. The CAGR represented by online advertising industry in the country for 2007-2012 was close to 47.1 %, reaching a market size of USD ~ million in 2012. The broadband penetration in the country reached 71.0% in 2012, growing from 42.0% in 2007, and was one of the highest in the Middle East in the same year. Online advertising acted as a perfect medium for the advertisers to get a higher return on their investments.

 

The rising number of internet users in the country, which reached 0.9 million in 2012, has further boosted the usage of online platforms by the advertisers, as they are able to access a wider audience. Search and social advertising together accounted for the largest share of 40.0% of the overall online advertisements in 2012. Some of the other important segments in the industry included display advertising, lead generation and sponsorship advertising which contributed ~%, ~% and ~% respectively in 2012. The largest players in the online advertising industry included international players such as Google, Facebook. Additionally Middle Eastern players such as Ikoo and DMS group also contributed significantly particularly in the online display advertising.

 

The online advertising industry of UAE has started to experience advantages in terms of a diverse and large user profile. The industry has a tremendous opportunity to become one of the leading advertisement medium in the long term. The market is expected to reach a value of USD ~ million in 2017, growing at a CAGR of ~% during 2012-2017. The largest contributing segment of the online advertising industry would continue to be search and social media, with a share of 44.0% and a spending of USD ~ million in 2017.

 

KEY TOPICS COVERED IN THE REPORT

 

- The market size of the UAE online advertising market in terms of value during years (2007 - 2012)

- UAE online advertising market segmentation by type of advertisement (display, search, social, lead generation, sponsorship, mobile and video advertising)

- UAE online advertising market segmentation by spending by industry (banking, real estate, telecom services, education, airlines and others)

- UAE online search and social, display advertising, lead generation, sponsorship, mobile and video advertising market size in terms of value during 2007-2012

- Trends and Developments in the online advertising market in UAE

- Competitive landscape players operating in online advertising market of UAE in search, display and video advertising (for both platforms such as Google, Facebook) and leading advertising agencies such as Flip Media, 2Pure, BBDO and others)

- Future projections and macro economic factors of UAE online advertising.

 

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Table Of Content

Scope

 

 

1. UAE Online Advertising Market Size and Introduction, 2007-2012

2. UAE Online Advertising Market Revenue Models, 2012

3. UAE Online Advertising Market Segmentation by Type of Industry, 2012

4. UAE Online Advertising Market Segmentation by Type of Advertisement, 2007-2012

4.1. Market Size of Different segments in the UAE Online Advertising Market

4.1.1. UAE Online Search and Social Advertisment Market, 2007-2012

4.1.2. UAE Online Display Advertisment Market, 2007-2012

4.1.3. UAE Online Lead Generation Advertisment Market, 2007-2012

4.1.4. UAE Online Sponsorship Advertisement Market, 2007-2012

4.1.5. UAE Video Advertisement Market, 2007-2012

4.1.6. UAE Online Classifieds Advertisement Market, 2007-2012

4.1.7. UAE Mobile Advertisment Market, 2007-2012

4.1.8. UAE E-Mail Advertsement Market, 2007-2012

5. Market Share of Major Players in UAE Online Advertising Market, 2012

5.1. Market Share of Major Players in UAE Online Search Advertising Market, 2012

5.2. Market Share of Major Players in UAE Online Display Advertising Market, 2012

5.3. Market Share of Major Players in Video Advertising Market, 2012

6. Competitive Landscape of Major Players in UAE Online Advertising Industry

7. UAE Online Advertisement Market Future Outlook and Projections, 2013-2017

8. Macro Economic Indicators of UAE Online Advertising Industry, 2007-2017

8.1. Gross Domestic Product of UAE, 2007-2017

8.2. Internet Users in UAE, 2007-2017

8.3. Mobile Subscribers in UAE, 2007-2017

8.4. E-Commerce Industry in UAE, 2007-2017

8.5. Average Online Time Spent in UAE, 2007-2017

8.6. M-Commerce Industry in UAE, 2007-2017

9. UAE Online Advertising Market Trends and Development

10. Appendix

10.1. Market Definitions

10.2. Abbreviations

10.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

10.4. Disclaimer

 


List Of Figure

Figure 1: UAE Online Advertising Market Size on the Basis of Spending in USD Million, 2007-2012

Figure 2: Market Share of Major Players in UAE Online Search Advertising (Google, Yahoo, Bing) on the Basis of Spending in Percentage, 2012

Figure 3: Market Share of Major Players in UAE Online Display Advertising (DMS, Google, Yahoo, Facebook, Connect Ads and others on the Basis of Spending in Percentage, 2012

Figure 4: Market Share of Major Players in UAE Video Advertising on the Basis of Spending in Percentage, 2012

Figure 5: UAE Online Advertising Market Future Projections on the Basis of Spending in USD Million, 2013-2017

Figure 6: Gross Domestic Product in UAE in USD Million, 2007-2017

Figure 7: Internet Users in UAE in Million, 2007-2017

Figure 8: Mobile Subscribers in UAE in Million, 2007-2017

Figure 9: E-Commerce Industry in UAE in USD Million, 2007-2017

Figure 10: Average Time Spent Online per Day in UAE in Hours, 2007-2017

Figure 11: M-Commerce Industry in UAE in USD Million, 2007-2017

 


List Of Table

Table 1: Cost of Revenue Models in UAE Online Advertising Industry in USD, 2012

Table 2: UAE Online Advertising Market Spending by Type of Industry (Banking and Finance, Automotive, Real Estate and Properties, Telecom Services, Education, Leisure and Entertainment, Airlines, Health and Beauty, Hotels and Resorts, Restaurants and Bars) in USD Million and Contribution on the Basis of Spending in Percentage, 2012

Table 3: UAE Online Advertising Market Unique Campaigns, 2012 and 2013

Table 4: UAE Online Advertising Market Segmentation on the basis of Spending on Different Type of Advertisement (Search and Display, Display, Lead Generation, Sponsorship Advertisement, Digital Video, Classifieds, Mobile) in Percentage, 2007-2012

Table 5: Market Size of Different Types of Online Advertisements (Search and Social, Display, Lead Generation, Sponsorship, Digital Video, Classifieds, Mobile) on the Basis of Spending in USD Million, 2007-2012

Table 6: Competitive Landscape of Major Companies in the UAE Online Advertising Industry

Table 7: Revenues of Leading Digital Agencies (BBDO, 2 Pure, Flip Media, Prototype Advertising) in UAE in USD Million in 2012

Table 8: UAE Online Advertising Market Future Projections by Type of Advertisement (Search and Social, Display, Digital Video, Lead Generation, Mobile, Sponsorship Advertisement and others) on the Basis on Spending in USD Million, 2013-2017

Table 9: UAE Broadband Users in Million, 2009-2012

Table 10: Correlation Matrix for UAE Online Advertising Market

Table 11: Regression Coefficients Output

 

Licence Rights

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
User Sharing Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Print Option
Copy Option :Yes :No
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate)
Deliverable Format :via Email :via Email ; :via Email Printed Publication/ Book by Post ; :via Email
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

Search and Social, Display Advertisement, Lead Generation, Sponsorship Advertisement, Digital Video, Classifieds, Mobile Advertisement, E Mail Adverti


Companies

Google, Yahoo, Bing, DMS, Yahoo, Facebook, Connect Ads , Net Advantage, Ikoo, Twitter, You Tube, Flip Media, Prototype Interactive, Impact BBDO, 2Pure

 

The industry research publication titled 'UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment' presents a comprehensive analysis of market size by value of online advertisement in UAE. The report entails the market share analysis and company profiles of major players in the online advertising industry. The future analysis and segmentation by type of advertisements have also been discussed.

 

The online advertising industry in UAE experienced a tremendous growth as a platform for advertising and media spending. The CAGR represented by online advertising industry in the country for 2007-2012 was close to 47.1 %, reaching a market size of USD ~ million in 2012. The broadband penetration in the country reached 71.0% in 2012, growing from 42.0% in 2007, and was one of the highest in the Middle East in the same year. Online advertising acted as a perfect medium for the advertisers to get a higher return on their investments.

 

The rising number of internet users in the country, which reached 0.9 million in 2012, has further boosted the usage of online platforms by the advertisers, as they are able to access a wider audience. Search and social advertising together accounted for the largest share of 40.0% of the overall online advertisements in 2012. Some of the other important segments in the industry included display advertising, lead generation and sponsorship advertising which contributed ~%, ~% and ~% respectively in 2012. The largest players in the online advertising industry included international players such as Google, Facebook. Additionally Middle Eastern players such as Ikoo and DMS group also contributed significantly particularly in the online display advertising.

 

The online advertising industry of UAE has started to experience advantages in terms of a diverse and large user profile. The industry has a tremendous opportunity to become one of the leading advertisement medium in the long term. The market is expected to reach a value of USD ~ million in 2017, growing at a CAGR of ~% during 2012-2017. The largest contributing segment of the online advertising industry would continue to be search and social media, with a share of 44.0% and a spending of USD ~ million in 2017.

 

KEY TOPICS COVERED IN THE REPORT

 

- The market size of the UAE online advertising market in terms of value during years (2007 - 2012)

- UAE online advertising market segmentation by type of advertisement (display, search, social, lead generation, sponsorship, mobile and video advertising)

- UAE online advertising market segmentation by spending by industry (banking, real estate, telecom services, education, airlines and others)

- UAE online search and social, display advertising, lead generation, sponsorship, mobile and video advertising market size in terms of value during 2007-2012

- Trends and Developments in the online advertising market in UAE

- Competitive landscape players operating in online advertising market of UAE in search, display and video advertising (for both platforms such as Google, Facebook) and leading advertising agencies such as Flip Media, 2Pure, BBDO and others)

- Future projections and macro economic factors of UAE online advertising.

 

READ MORE

Scope

 

 

1. UAE Online Advertising Market Size and Introduction, 2007-2012

2. UAE Online Advertising Market Revenue Models, 2012

3. UAE Online Advertising Market Segmentation by Type of Industry, 2012

4. UAE Online Advertising Market Segmentation by Type of Advertisement, 2007-2012

4.1. Market Size of Different segments in the UAE Online Advertising Market

4.1.1. UAE Online Search and Social Advertisment Market, 2007-2012

4.1.2. UAE Online Display Advertisment Market, 2007-2012

4.1.3. UAE Online Lead Generation Advertisment Market, 2007-2012

4.1.4. UAE Online Sponsorship Advertisement Market, 2007-2012

4.1.5. UAE Video Advertisement Market, 2007-2012

4.1.6. UAE Online Classifieds Advertisement Market, 2007-2012

4.1.7. UAE Mobile Advertisment Market, 2007-2012

4.1.8. UAE E-Mail Advertsement Market, 2007-2012

5. Market Share of Major Players in UAE Online Advertising Market, 2012

5.1. Market Share of Major Players in UAE Online Search Advertising Market, 2012

5.2. Market Share of Major Players in UAE Online Display Advertising Market, 2012

5.3. Market Share of Major Players in Video Advertising Market, 2012

6. Competitive Landscape of Major Players in UAE Online Advertising Industry

7. UAE Online Advertisement Market Future Outlook and Projections, 2013-2017

8. Macro Economic Indicators of UAE Online Advertising Industry, 2007-2017

8.1. Gross Domestic Product of UAE, 2007-2017

8.2. Internet Users in UAE, 2007-2017

8.3. Mobile Subscribers in UAE, 2007-2017

8.4. E-Commerce Industry in UAE, 2007-2017

8.5. Average Online Time Spent in UAE, 2007-2017

8.6. M-Commerce Industry in UAE, 2007-2017

9. UAE Online Advertising Market Trends and Development

10. Appendix

10.1. Market Definitions

10.2. Abbreviations

10.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

10.4. Disclaimer

 


List Of Figure

Figure 1: UAE Online Advertising Market Size on the Basis of Spending in USD Million, 2007-2012

Figure 2: Market Share of Major Players in UAE Online Search Advertising (Google, Yahoo, Bing) on the Basis of Spending in Percentage, 2012

Figure 3: Market Share of Major Players in UAE Online Display Advertising (DMS, Google, Yahoo, Facebook, Connect Ads and others on the Basis of Spending in Percentage, 2012

Figure 4: Market Share of Major Players in UAE Video Advertising on the Basis of Spending in Percentage, 2012

Figure 5: UAE Online Advertising Market Future Projections on the Basis of Spending in USD Million, 2013-2017

Figure 6: Gross Domestic Product in UAE in USD Million, 2007-2017

Figure 7: Internet Users in UAE in Million, 2007-2017

Figure 8: Mobile Subscribers in UAE in Million, 2007-2017

Figure 9: E-Commerce Industry in UAE in USD Million, 2007-2017

Figure 10: Average Time Spent Online per Day in UAE in Hours, 2007-2017

Figure 11: M-Commerce Industry in UAE in USD Million, 2007-2017

 


List Of Table

Table 1: Cost of Revenue Models in UAE Online Advertising Industry in USD, 2012

Table 2: UAE Online Advertising Market Spending by Type of Industry (Banking and Finance, Automotive, Real Estate and Properties, Telecom Services, Education, Leisure and Entertainment, Airlines, Health and Beauty, Hotels and Resorts, Restaurants and Bars) in USD Million and Contribution on the Basis of Spending in Percentage, 2012

Table 3: UAE Online Advertising Market Unique Campaigns, 2012 and 2013

Table 4: UAE Online Advertising Market Segmentation on the basis of Spending on Different Type of Advertisement (Search and Display, Display, Lead Generation, Sponsorship Advertisement, Digital Video, Classifieds, Mobile) in Percentage, 2007-2012

Table 5: Market Size of Different Types of Online Advertisements (Search and Social, Display, Lead Generation, Sponsorship, Digital Video, Classifieds, Mobile) on the Basis of Spending in USD Million, 2007-2012

Table 6: Competitive Landscape of Major Companies in the UAE Online Advertising Industry

Table 7: Revenues of Leading Digital Agencies (BBDO, 2 Pure, Flip Media, Prototype Advertising) in UAE in USD Million in 2012

Table 8: UAE Online Advertising Market Future Projections by Type of Advertisement (Search and Social, Display, Digital Video, Lead Generation, Mobile, Sponsorship Advertisement and others) on the Basis on Spending in USD Million, 2013-2017

Table 9: UAE Broadband Users in Million, 2009-2012

Table 10: Correlation Matrix for UAE Online Advertising Market

Table 11: Regression Coefficients Output

 

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
User Sharing Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Print Option
Copy Option :Yes :No
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate)
Deliverable Format :via Email :via Email ; :via Email Printed Publication/ Book by Post ; :via Email
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.
To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products

Search and Social, Display Advertisement, Lead Generation, Sponsorship Advertisement, Digital Video, Classifieds, Mobile Advertisement, E Mail Adverti


Companies

Google, Yahoo, Bing, DMS, Yahoo, Facebook, Connect Ads , Net Advantage, Ikoo, Twitter, You Tube, Flip Media, Prototype Interactive, Impact BBDO, 2Pure