Agri Drone Spraying Service User Survey
Understand how farmers and farm managers evaluate providers, compare spraying economics, and choose drone services across crops and seasons, so you can sharpen acquisition, optimise pricing, and strengthen repeat-use channel strategy.
CONTEXT & RELEVANCE
Why run this survey now
Most agri drone users don't lose confidence purely on price. They disengage due to uneven spray coverage, uncertain dosage, weather delays, operator inconsistency, and after-service gaps, none of which fully show up in booking records or satisfaction scores.
If you are...
- Agri drone service founders
- Rural operations leaders
- Agribusiness partnership teams
- Product and pricing managers
- Investor-backed expansion teams
You're likely facing...
- High trial interest but weak repeat booking after first-season use
- Strong spraying claims with inconsistent field performance across operators
- Service delays create missed crop windows during weather-sensitive periods
- Limited visibility into farmer willingness to pay by acreage
- Positive experiences without provider loyalty when local alternatives emerge
This will help answer...
- Repeat booking drivers
- Acceptable price corridors
- Crop-specific service expectations
- Operator quality priorities
- Channel conversion levers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete drone spraying journey from awareness to repeat use.
Awareness & Discovery
- Local referral pathways
- Digital discovery sources
Need & Trigger
- Pest pressure timing
- Labour availability constraints
Provider Evaluation
- Provider comparison criteria
- Trust & capability cues
Booking & Access
- Booking channel convenience
- Scheduling & availability
Spray Execution
- Coverage consistency
- Operator field discipline
Outcome & Value
- Crop response perception
- Cost-benefit assessment
Trust & Safety
- Chemical handling confidence
- Damage & liability concerns
Repeat & Advocacy
- Rebooking intentions
- Recommendation & switching
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Agri Drone Spraying Service User Survey, we recommend a mixed quantitative approach with flexible data-collection modes to balance reach, depth, and verification across dispersed farming communities and crop cycles.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the agricultural technology services space.
Digital Farm Advisory Subscription Positioning Study (Northern India)
OBJECTIVE
WHAT WE DID
DELIVERED
Digital Farm Advisory Subscription Positioning Study (Northern India)
Custom Hiring Equipment Bundle Segmentation Study (Western India)
Digital Farm Advisory Subscription Positioning Study (Northern India)
OBJECTIVE
A pan-India agritech platform needed to understand how smallholders , progressive farmers , and FPO members compared paid advisory subscriptions, dealer guidance, and peer recommendations across crops, digital comfort levels, and seasonal planning behaviours.
WHAT WE DID
We ran a structured survey with 720 farmers, stratified by state, crop group, farm size, and advisory usage. The instrument captured awareness sources , trial triggers , message credibility , channel preference, and willingness to consider paid access.
DELIVERED
The engagement produced a preference map , message territories , channel levers , and a farmer segment framework linking advisory needs, trust cues, payment openness, and preferred onboarding routes for commercial positioning decisions.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between smallholders, FPO members and large farm owners?
How will you measure provider choice beyond simple ratings?
Will the survey map the full booking-to-rebooking journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our farmer acquisition and repeat-booking strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.