Agri-Input Dealer Satisfaction & NPS Survey
Agri-input dealers evaluate supplier support, compare product portfolios, and navigate pricing, credit, availability, and field-service trade-offs, so you can strengthen channel acquisition, sharpen dealer segmentation, and improve retention across priority agricultural markets.
CONTEXT & RELEVANCE
Why run this survey now
Most agri-input dealers don't switch suppliers purely on purchase margins. They disengage due to stock-outs, weak agronomy support, credit friction, claim delays, and inconsistent schemes, none of which fully show up in sales reports or distributor reviews.
If you are...
- Channel strategy leadership
- Regional sales management
- Dealer development teams
- Trade marketing leadership
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete dealer relationship journey from supplier evaluation to advocacy.
Supplier Awareness
- Brand recall & familiarity
- Information sources & influence
Portfolio & Fit
- Category breadth & relevance
- Crop-market product alignment
Availability & Fulfilment
- Seasonal stock availability
- Order fulfilment reliability
Pricing & Credit
- Margin competitiveness & transparency
- Credit terms & flexibility
Sales Support
- Representative responsiveness & capability
- Demand-generation programme effectiveness
Service & Claims
- Complaint resolution & follow-up
- Returns & claim handling
Satisfaction & NPS
- Overall relationship satisfaction
- Recommendation likelihood & reasons
Loyalty & Switching
- Future stocking intentions
- Switching triggers & barriers
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Agri-Input Dealer Satisfaction & NPS Survey, we recommend a mixed dealer-channel approach with flexible data-collection modes to balance reach, depth, and verification across dispersed rural and semi-urban trade networks.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the agricultural inputs distribution space.
Seed Brand Consideration & Trade Recommendation Study (North India)
OBJECTIVE
WHAT WE DID
DELIVERED
Seed Brand Consideration & Trade Recommendation Study (North India)
Crop Protection Pack & Pricing Exploration (Western India)
Seed Brand Consideration & Trade Recommendation Study (North India)
OBJECTIVE
A pan-India seed company needed to understand how retail agri-input dealers , rural stockists , and progressive farmers compared hybrid seed brands, recommended products, and responded to seasonal schemes across major cereal and vegetable markets.
WHAT WE DID
We conducted a structured survey across six agricultural states, using quotas by crop, outlet scale, and market tier to capture brand consideration , recommendation frequency , scheme awareness, product availability, and representative effectiveness.
DELIVERED
The study produced a dealer preference map , brand positioning matrix , territory-level consideration gaps, and channel levers linking recommendation behaviour with availability, agronomy support, scheme clarity, and confidence in product performance.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between retail dealers, wholesale distributors and cooperative outlets?
How will you measure dealer preference beyond simple ratings?
Will the survey map the full supplier relationship journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our dealer retention strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.