Auto Brand Perception Survey
Understand how vehicle buyers evaluate, compare, and choose automotive brands across trust, design, ownership value, and technology, so you can sharpen positioning, improve acquisition, and guide portfolio and channel strategy.
CONTEXT & RELEVANCE
Why run this survey now
Most vehicle brands don't lose consideration purely on product quality. They underperform due to weak trust cues, unclear differentiation, dealer inconsistency, ownership-cost anxiety, and technology doubts, none of which fully show up in sales dashboards or satisfaction scores.
If you are...
- Brand strategy leadership
- Consumer insights teams
- Product portfolio planners
- Dealer network management
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete automotive brand journey from awareness to advocacy.
Awareness & Salience
- Unaided brand recall
- Marketplace visibility cues
Brand Associations
- Emotional image territories
- Functional reputation signals
Trust & Credibility
- Reliability proof points
- Corporate credibility signals
Consideration & Choice
- Shortlist entry drivers
- Final selection trade-offs
Product & Technology
- Feature relevance perceptions
- Future-readiness credentials
Dealer & Retail
- Showroom experience consistency
- Digital-to-dealer continuity
Ownership & Value
- Lifetime cost confidence
- Resale value expectations
Loyalty & Advocacy
- Repurchase intent triggers
- Owner recommendation behaviors
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Auto Brand Perception Survey, we recommend a quant-led approach with flexible data-collection modes to balance reach, depth, and verification across buyer stages, vehicle categories, powertrains, and regional markets.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the automotive and mobility space.
Electric SUV Launch Positioning Among Urban Intenders (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Electric SUV Launch Positioning Among Urban Intenders (India)
Connected Car Feature Bundling and Pricing Exploration (India)
Electric SUV Launch Positioning Among Urban Intenders (India)
OBJECTIVE
A pan-India automaker needed to understand how premium SUV intenders , electric-first shoppers , and ICE loyalists evaluated its upcoming electric SUV against established EVs , hybrid alternatives , and similarly priced petrol models.
WHAT WE DID
We ran a structured online survey across eight cities, stratified by current vehicle, budget, and purchase horizon, capturing consideration , feature trade-offs , range confidence , charging anxiety , and response to alternative launch messages.
DELIVERED
The study produced a launch positioning map , audience priority matrix , message territories , and competitive preference map , with clear distinctions between technology-led, status-led, and value-led demand pools across priority urban markets.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between first-time buyers, replacement buyers and additional-vehicle buyers?
How will you measure automotive brand preference beyond simple ratings?
Will the survey map the full vehicle brand journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our brand positioning and consideration strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.