Auto Loan Refinance Borrower Experience Survey
Understand how auto loan refinance borrowers evaluate savings, compare lender offers, and navigate approval and payoff requirements, so you can sharpen acquisition, optimize pricing, and strengthen retention across high-intent borrower segments.
CONTEXT & RELEVANCE
Why run this survey now
Most refinance borrowers don't lose value purely on interest rates. They disengage due to unclear savings, hidden fees, slow approvals, lender distrust, and payoff complexity, none of which fully show up in application data or satisfaction scores.
If you are...
- Auto finance product leaders
- Digital lending growth teams
- Credit risk strategy heads
- Customer experience managers
- Refinance partnership directors
You're likely facing...
- Strong rate interest but weak application completion among qualified borrowers
- Limited borrower trust creates low lender consideration despite savings
- Slow document verification causes avoidable approval abandonment across channels
- Inconsistent fee disclosure drives offer comparison confusion before commitment
- Positive refinance outcomes still produce weak repeat advocacy afterward
This will help answer...
- Highest-intent borrower triggers
- Winning savings thresholds
- Approval friction priorities
- Trust-building message territories
- Retention and advocacy levers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete auto refinance journey from initial trigger to post-switch satisfaction.
Refinance Triggers
- Monthly payment pressure
- Interest savings motivation
Search & Discovery
- Information source usage
- Lender discovery channels
Offer Evaluation
- Lender shortlist criteria
- Offer comparison priorities
Savings & Pricing
- Net benefit thresholds
- Fee and tenure trade-offs
Application Experience
- Digital application usability
- Documentation effort and clarity
Approval & Payoff
- Verification and approval delays
- Existing lender payoff coordination
Trust & Service
- Lender credibility signals
- Advisor and support quality
Outcomes & Loyalty
- Realized financial benefits
- Advocacy and future intent
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Auto Loan Refinance Borrower Experience Survey, we recommend a quant-led borrower journey approach with flexible data-collection modes to balance reach, depth, and verification across markets.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the automotive finance space.
Used Vehicle Finance Offer Positioning Study Across India
OBJECTIVE
WHAT WE DID
DELIVERED
Used Vehicle Finance Offer Positioning Study Across India
Balloon Payment Product Concept & Pricing Study Across India
Used Vehicle Finance Offer Positioning Study Across India
OBJECTIVE
A pan-India lender needed to understand how first-time used-car buyers , repeat buyers , and dealer-referred applicants compared bank loans, captive finance, and dealer-arranged credit when evaluating affordability, documentation effort, approval confidence, and brand credibility.
WHAT WE DID
We ran a structured online survey with 720 respondents across metros, tier-one, and tier-two cities, capturing monthly payment tolerance , down-payment expectations , channel influence, lender consideration, message recall, and reasons for selecting or rejecting each financing route.
DELIVERED
The engagement produced a preference map by buyer type, defined message territories for affordability communication, ranked channel levers , and a detailed friction list covering documentation, dealer handoffs, approval uncertainty, and fee transparency.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between completed refinancers, active applicants and abandoned applicants?
How will you measure refinance offer preference beyond simple ratings?
Will the survey map the full refinance journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our refinance acquisition efficiency?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.