Auto Lubricant Brand Perception Survey
Understand how vehicle owners and workshop influencers evaluate brands, compare performance claims, and choose engine oils across purchase occasions, so you can sharpen positioning, improve channel conversion, and strengthen retention.
CONTEXT & RELEVANCE
Why run this survey now
Most lubricant brands don't lose preference purely on product quality. They underperform due to unclear claims, mechanic influence, inconsistent availability, price-value doubts, and counterfeit concerns, none of which fully show up in sales dashboards or dealer feedback.
If you are...
- Lubricant brand leaders
- Channel marketing teams
- Product portfolio managers
- Sales and distribution heads
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete lubricant choice journey from awareness to repeat purchase.
Awareness & Recall
- Unaided brand salience
- Advertising source recognition
Brand Associations
- Performance image cues
- Trust & authenticity signals
Purchase Drivers
- Viscosity & specification fit
- Mechanic & owner influence
Product Performance
- Engine protection confidence
- Drain interval expectations
Price & Value
- Premium willingness thresholds
- Pack size economics
Channel Experience
- Workshop recommendation quality
- Retail availability consistency
Switching & Loyalty
- Brand switching triggers
- Repeat purchase confidence
Advocacy & Future
- Recommendation likelihood drivers
- Emerging formulation interest
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Auto Lubricant Brand Perception Survey, we recommend a blended quantitative approach with flexible data-collection modes to balance reach, depth, and verification across owners, mechanics, workshops, and retail channels.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the automotive lubricants space.
Workshop Channel Recommendation Drivers for Engine Oil Brands (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Workshop Channel Recommendation Drivers for Engine Oil Brands (India)
Lubricant Pack Architecture & Price Threshold Exploration (South Asia)
Workshop Channel Recommendation Drivers for Engine Oil Brands (India)
OBJECTIVE
A pan-India lubricant marketer sought to understand how independent mechanics , workshop owners , and service advisers selected brands for recommendation, substitution, and upselling across routine oil changes, warranty-sensitive repairs, and premium synthetic upgrades.
WHAT WE DID
We ran a structured survey across metro, tier-one, and tier-two workshops, capturing recommendation frequency , brand availability , margin expectations, mechanic confidence, customer objections, and switching behaviour by workshop size and vehicle mix.
DELIVERED
The study produced a channel influence map , recommendation driver hierarchy , workshop segment profiles, substitution pathways, and message territories linking product claims with mechanic priorities, customer concerns, and distinct service-bay contexts.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between two-wheeler riders, passenger car owners and commercial vehicle users?
How will you measure lubricant brand preference beyond simple ratings?
Will the survey map the full lubricant purchase journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our workshop-led conversion strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.