B2B Commodity Trading Platform Experience Survey
Evaluate supplier discovery, compare execution workflows, and choose platforms across pricing transparency, liquidity, settlement reliability, and risk controls, so you can sharpen positioning, improve conversion, strengthen retention, and refine segment-specific channel strategy.
CONTEXT & RELEVANCE
Why run this survey now
Most commodity trading platforms don't lose mandates purely on pricing. They underperform due to thin liquidity, opaque fees, slow onboarding, settlement uncertainty, and fragmented support, none of which fully show up in win-loss notes or usage dashboards.
If you are...
- Platform growth leadership
- Commodity marketplace product teams
- Institutional sales operations heads
- Risk & compliance owners
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete B2B trading journey from discovery to repeat execution.
Platform Discovery
- Discovery channels & referral sources
- Brand credibility & market reputation
Onboarding & Access
- Registration requirements & documentation
- Approval timelines & access barriers
Market Data & Liquidity
- Market depth & quote availability
- Data accuracy & trading confidence
Pricing & Fees
- Fee clarity & cost predictability
- Discount structures & commercial value
Trade Execution
- Order placement & fill quality
- Slippage patterns & execution reliability
Risk & Compliance
- Counterparty checks & credit controls
- Approval workflows & auditability
Settlement & Support
- Payment timelines & document accuracy
- Issue resolution & account support
Loyalty & Expansion
- Repeat usage & volume growth
- Commodity expansion & switching intent
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For B2B Commodity Trading Platform Experience Survey, we recommend a quant-led platform experience assessment across commodities and trader segments with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the B2B commodities trading space.
Industrial Raw Material Supplier Selection Drivers Study (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Industrial Raw Material Supplier Selection Drivers Study (India)
Commodity Credit Terms & Financing Needs Exploration (Southeast Asia)
Industrial Raw Material Supplier Selection Drivers Study (India)
OBJECTIVE
An industrial marketplace sought to understand how procurement heads , plant buyers , and category managers selected raw-material suppliers, balancing delivered price, credit terms, quality consistency, fulfilment reliability, and relationship strength across metals and chemicals.
WHAT WE DID
We conducted a structured online survey with 420 business buyers, stratified by enterprise size, procurement frequency, and material category, capturing supplier awareness , shortlisting criteria , quote comparison behaviour, switching triggers, and preferred commercial terms.
DELIVERED
The engagement produced a supplier preference map , decision-driver hierarchy , buyer segment profiles, quote-stage friction list, and message territories showing which proof points mattered across high-volume, price-sensitive, and relationship-led procurement cohorts.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between procurement teams, trading desks and treasury functions?
How will you measure platform preference beyond simple ratings?
Will the survey map the full commodity trading journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our institutional trader acquisition?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.