B2B Payment Gateway Experience Survey
B2B merchants and finance teams evaluate gateway providers, compare integration models, and navigate settlement, reliability, pricing, and support trade-offs, so you can sharpen acquisition, optimize pricing, improve retention, and strengthen channel positioning across business segments.
CONTEXT & RELEVANCE
Why run this survey now
Most B2B merchants don't lose payment volume purely on pricing. They switch due to integration delays, settlement uncertainty, outage handling, reconciliation gaps, and weak support, none of which fully show up in dashboards or ticket logs.
If you are...
- Payment gateway product leaders
- Merchant acquisition teams
- Finance and treasury heads
- Payments engineering managers
- Procurement and risk committees
You're likely facing...
- Strong sign-up interest but weak merchant activation after integration starts
- Competitive pricing alongside rising settlement dissatisfaction among high-volume clients
- Inconsistent uptime and support create avoidable payment failures across merchants
- Limited visibility into reconciliation friction delays finance team confidence
- Positive implementation experience without strong renewal intent at contract review
This will help answer...
- Gateway selection drivers
- Activation friction priorities
- Reliability tolerance thresholds
- Pricing and fee corridors
- Renewal and switching triggers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete gateway experience journey from discovery to renewal.
Provider Discovery
- Discovery channels and sources
- Initial consideration criteria
Selection Drivers
- Transaction reliability priorities
- Commercial fit criteria
Integration & Onboarding
- API implementation effort
- Documentation & sandbox quality
Payment Performance
- Success rates & latency
- Uptime & failure handling
Settlement & Reconciliation
- Settlement speed & predictability
- Reporting & ledger matching
Pricing & Value
- Fee transparency & predictability
- Total cost perception
Support & Governance
- Escalation response quality
- Risk & compliance confidence
Loyalty & Switching
- Renewal intent signals
- Expansion & replacement triggers
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For B2B Payment Gateway Experience Survey, we recommend a quant-led diagnostic with targeted qualitative depth and flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the B2B payments and fintech space.
Merchant Payment Orchestration Proposition Testing Across Segments (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Merchant Payment Orchestration Proposition Testing Across Segments (India)
Cross-Border Payout Feature Prioritisation for Business Exporters (Asia)
Merchant Payment Orchestration Proposition Testing Across Segments (India)
OBJECTIVE
A pan-India fintech needed to understand how digital marketplaces , subscription businesses , and large retailers evaluated direct gateway contracts against payment orchestration , focusing on perceived control, implementation effort, commercial flexibility, and provider credibility.
WHAT WE DID
We ran a structured survey with 420 payment, product, and finance leaders, stratified by transaction scale and business model, capturing consideration , message resonance , procurement barriers, preferred commercial structures, and channel influence across the buying process.
DELIVERED
We delivered a positioning preference map , message territories , segment-level consideration pathways, and channel levers , enabling the commercial team to distinguish where orchestration control, simplified contracting, or implementation support mattered most across priority merchant segments.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between SMBs, mid-market firms and enterprises?
How will you measure gateway preference beyond simple ratings?
Will the survey map the full gateway journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our merchant acquisition and retention strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.