B2B Tyre Fleet Client Satisfaction & Fleet Manager Vendor Advocacy Survey
Fleet Managers evaluate, compare, and choose tyre vendors on service reliability, total cost of ownership, and contract flexibility, so you can sharpen retention strategy, fix pricing positioning, and convert at-risk accounts before renewal cycles close.
CONTEXT & RELEVANCE
Why run this survey now
Most fleet tyre suppliers don't lose commercial fleet contracts purely on tyre price. They lose them due to inconsistent field service response, misaligned tread-life guarantees, opaque cost-per-kilometre reporting, poor account manager continuity, and slow emergency replacement turnaround, none of which fully show up in sales CRM records or invoice-level spend data.
If you are...
- Fleet tyre brand vs retreader competition
- National account manager, large fleets
- Tyre product planning lead
- Fleet sales and retention head
- Commercial vehicle aftersales strategist
You're likely facing...
- Contract renewal risk: service vs price
- Fleet manager advocacy gap
- OEM-fitted vs replacement brand confusion
- Cost-per-km benchmarking disputes
- Multi-vendor split: loyalty erosion
This will help answer...
- Vendor preference drivers beyond price
- Contract renewal switching triggers
- Fleet segment satisfaction by tyre category
- Service response vs product quality ranking
- Advocacy likelihood by fleet size
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete fleet tyre client journey from vendor selection to active advocacy.
Vendor Selection & Entry
- First tyre brand approached
- Tender trigger, fleet renewal cycle
Preference Drivers
- Tread life, load rating priority
- Brand vs. price trade-off
Product & Fitment
- SKU availability, fitment lead time
- Radial vs. bias fitment mix
Service & Support
- Roadside assistance response time
- Dedicated fleet account management
Pricing & Contract
- Cost-per-kilometre benchmarking
- Volume rebate, contract tenure terms
Retread & Lifecycle
- Retread utilisation rate, casing return
- Lifecycle tracking, scrap tyre disposal
Loyalty & Switching
- Contract renewal intent, churn triggers
- Competitor trial, dual-vendor strategy
Advocacy & Referral
- Peer referral intent, industry forum activity
- Vendor co-marketing, case study participation
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the B2B Tyre Fleet Client Satisfaction and Fleet Manager Vendor Advocacy Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
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Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
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Geography
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Length of the Interview
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Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the commercial fleet tyre space.
Fleet tyre vendor switching triggers & loyalty drivers (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Fleet tyre vendor switching triggers & loyalty drivers (India)
Tyre service channel preference & messaging territories (North India)
Fleet tyre vendor switching triggers & loyalty drivers (India)
OBJECTIVE
A pan-India commercial vehicle tyre brand needed to isolate why long-haul fleet operators and last-mile logistics fleets switched primary tyre vendors at renewal, and which service touchpoints most influenced repeat purchase commitment.
WHAT WE DID
Ran a structured quant survey across 320 fleet procurement contacts in 8 cities, capturing vendor shortlist criteria , renewal decision timelines , service failure frequency , and price-versus-uptime trade-off thresholds by fleet size and route type.
DELIVERED
A vendor switching trigger map by fleet segment, a ranked loyalty driver framework separating hygiene factors from differentiating factors, and a pricing corridor showing tolerance limits before switching intent activates.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between light commercial vehicle fleets, heavy goods vehicle fleets and mixed-use fleets?
How will you measure vendor preference beyond simple ratings?
Will the survey map the full fleet tyre procurement cycle and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our fleet contract retention and renewal rate?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.