Broker Network & Commission Model Study
Map how insurance brokers evaluate, compare, and choose carrier partnerships based on commission structures, product fit, and support quality, so you can fix channel acquisition gaps, benchmark payout positioning, and sharpen retention across your broker tiers.
CONTEXT & RELEVANCE
Why run this survey now
Most insurers and distributors don't lose broker volume purely on commission rates. They lose it due to misaligned tier structures, opaque payout timelines, weak product training support, poor claims escalation access, and inconsistent renewal incentives, none of which fully show up in broker MIS reports or policy issuance dashboards.
If you are...
- Insurer vs bancassurance channel conflict
- Broker network head, retention focus
- Distribution or channel strategy lead
- Product and pricing committee member
- Regional sales or growth head
You're likely facing...
- Broker churn: tier vs payout mismatch
- Commission model: flat vs performance split
- Drop-offs: onboarding to active production
- Brokers = volume/low-loyalty perception
- Renewal push gaps: incentive vs service
This will help answer...
- Commission structure preference by segment
- Broker activation drop-off stage
- Tier model vs flat rate preference
- Payout frequency and transparency gaps
- Renewal incentive vs switching triggers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete broker network journey from onboarding to commission settlement.
Network Discovery
- Broker recruitment channels used
- First-contact touchpoints, referral sources
Empanelment Friction
- Documentation burden, approval timelines
- Drop-offs during onboarding stages
Commission Structure
- Base rate, slab, and trail models
- Payout frequency, settlement accuracy
Incentive Alignment
- Contest mechanics, target-setting fairness
- Non-monetary rewards, recognition programs
Product Preference
- Line-of-business prioritisation by broker
- Product gaps limiting placement decisions
Insurer Support
- Relationship manager responsiveness, escalation speed
- Digital self-service tools, portal reliability
Claims & Retention
- Claim turnaround impact on renewal rates
- Broker role in claims advocacy
Network Loyalty
- Primary insurer concentration, multi-empanelment spread
- Switching triggers, lock-in factors
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Broker Network and Commission Model Study, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across broker tiers and commission structures.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the insurance distribution and broker channel space.
Broker tier segmentation & commission sensitivity mapping (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Broker tier segmentation & commission sensitivity mapping (India)
Intermediary onboarding friction & insurer preference study (West India)
Broker tier segmentation & commission sensitivity mapping (India)
OBJECTIVE
A mid-size general insurer needed to identify how Tier 1 corporate brokers , regional retail brokers , and direct agents differ in their product prioritisation decisions and how commission structure shapes their line-of-business recommendations to end clients.
WHAT WE DID
Ran a structured quant survey across 240 licensed brokers in 6 cities, capturing product portfolio mix , commission threshold triggers , insurer shortlisting criteria , and the specific conditions under which brokers switch primary insurer relationships.
DELIVERED
A broker tier segmentation framework , a commission sensitivity corridor by product line, a ranked list of insurer switching triggers , and a set of channel retention levers mapped to each broker segment.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between captive brokers, independent brokers and wholesale brokers?
How will you measure broker placement preference beyond simple ratings?
Will the survey map the full broker engagement journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our broker recruitment and retention performance?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.