Car Insurance Brand Preference Survey
Car insurance leaders can compare brand trust, evaluate coverage trade-offs, and navigate renewal triggers across policyholder segments, so you can sharpen acquisition, optimize pricing, and strengthen retention around the benefits customers value most.
CONTEXT & RELEVANCE
Why run this survey now
Most car insurers don't lose policyholders purely on premium pricing. They lose preference due to unclear coverage, weak claim confidence, inconsistent service and confusing add-ons, none of which fully show up in quote data or satisfaction dashboards.
If you are...
- Motor insurance business heads
- Brand and marketing leaders
- Product and pricing teams
- Distribution channel managers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete insurance preference journey from awareness to renewal.
Awareness & Recall
- Spontaneous brand recall
- Advertising source visibility
Brand Image
- Trust and credibility
- Modernity and relevance
Coverage & Benefits
- Core protection priorities
- Add-on benefit relevance
Price & Value
- Premium affordability perceptions
- Value-for-money trade-offs
Channel & Influence
- Purchase channel preferences
- Advisor and platform influence
Claims Confidence
- Settlement process expectations
- Garage network confidence
Renewal & Switching
- Renewal decision triggers
- Competitive switching barriers
Loyalty & Advocacy
- Repeat purchase intention
- Recommendation and advocacy
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Car Insurance Brand Preference Survey, we recommend a quant-led approach with targeted qualitative depth and flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the motor insurance space.
Motor Policy Purchase Channel Effectiveness Study Across Urban India
OBJECTIVE
WHAT WE DID
DELIVERED
Motor Policy Purchase Channel Effectiveness Study Across Urban India
Insurance Add-on Proposition and Pricing Exploration for Private Cars
Motor Policy Purchase Channel Effectiveness Study Across Urban India
OBJECTIVE
A pan-India insurer needed to understand how first-time car buyers , renewing policyholders , and aggregator users moved between dealer, agent, direct, and comparison channels while evaluating convenience, credibility, transparency, and advisory support.
WHAT WE DID
We conducted a structured survey across metropolitan and tier-two markets, capturing channel discovery , quote comparison , purchase completion, assistance requirements, abandoned journeys, and respondent-level differences by vehicle value, policy type, age, and digital confidence.
DELIVERED
The study produced a channel influence map , purchase friction list , segment-level conversion pathways, dealer and aggregator comparison, and prioritized channel levers showing where information, reassurance, and assisted selling mattered most.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between new car owners, renewing policyholders and recent claimants?
How will you measure insurer preference beyond simple ratings?
Will the survey map the full car insurance purchase and renewal journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our policy acquisition and renewal strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.