CHRONIC DISEASE & HEALTHCARE

Chronic Disease Management & Support Survey

Patients and caregivers living with chronic conditions evaluate treatment adherence, support program access, and care coordination options daily, so you can sharpen patient acquisition, refine retention programming, and benchmark channel conversion across care pathways.

Pan-India sample
Chronic condition patients (Diagnosed, Active Care Seekers)
15-20 min
Talk to a Survey Consultant
Adherence friction & drop-offsIdentify where patients disengage from prescribed regimens or abandon support programs.
Care channel & program fitMap segment-level preferences across digital, pharmacy, and clinic-based care touchpoints.
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CONTEXT & RELEVANCE

Why run this survey now

Most chronic disease programs don't lose patients purely on clinical outcomes. They lose them due to fragmented care coordination, low medication adherence, unmet behavioral support needs, poor digital tool adoption, and misaligned provider-patient communication, none of which fully show up in EHR utilization reports or claims data.

If you are...

  • Chronic care program head
  • Payer vs provider competition
  • Digital health platform lead
  • Population health strategy director
  • Patient engagement product team

You're likely facing...

  • Adherence drop-off: diagnosis to maintenance
  • Care gap: clinical vs behavioral support
  • Digital tools = underused/low-trust perception
  • Payer vs provider accountability gaps
  • Readmission risk: post-discharge support failure

This will help answer...

  • Adherence drivers beyond medication reminders
  • Care journey drop-off stage
  • Segment preference: digital vs in-person
  • Support cost vs perceived value gap
  • Disengagement and program switching triggers

RESEARCH THEMES

What This Survey Investigates

Eight interconnected research themes that map the complete chronic disease patient journey from diagnosis to long-term self-management.

TENETS 01

Diagnosis & Awareness

  • Time from symptom onset to diagnosis
  • First healthcare touchpoint consulted
TENETS 02

Care Team Dynamics

  • Specialist referral patterns, wait times
  • Multi-provider coordination gaps
TENETS 03

Treatment Adherence

  • Medication persistence, refill behaviour
  • Adherence barriers by condition stage
TENETS 04

Digital Tool Adoption

  • Patient app usage, feature satisfaction
  • Wearable and remote monitoring uptake
TENETS 05

Financial Burden

  • Out-of-pocket spend by therapy category
  • Insurance coverage gaps, cost trade-offs
TENETS 06

Lifestyle & Self-Management

  • Diet, exercise, and monitoring routines
  • Behavioural support program engagement
TENETS 07

Emotional & Social Support

  • Caregiver involvement, peer network reliance
  • Mental health impact, condition stigma
TENETS 08

Provider & Brand Trust

  • Physician trust drivers, switching triggers
  • Pharmaceutical brand credibility signals

SAMPLING STRATEGY

Tell us about your ideal sample

Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.

Sample size
How many respondents do you need?
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Target audience
Who should we survey?
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Region
Which regions should we cover?
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Segments
How should we slice the data?
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Discuss sample plan

METHODOLOGY

Survey approach

For the Chronic Disease Management and Support Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across patient, caregiver, and clinician segments.

PRIMARY
Online web surveySelf-administered survey shared via email / panels to capture structured responses at scale.
Best for
1
Measuring adherence rates across chronic condition cohorts.
2
Ranking care support gaps by disease category.
3
Comparing patient segments by condition, age, and channel.
Deliverables
Adherence gap matrix
Support channel rankings
Segment priority map
OPTIONAL
CATI (phone survey)Interviewer-led telephone interviews to reach owners who are harder to get online.
Best for
1
Elderly patients with low digital access.
2
Rural caregivers across dispersed geographies.
Deliverables
Caregiver coverage data
Call-log diagnostics
SELECTIVE
Face-to-faceOn-ground surveys or interviews in key industrial clusters or high-value cohorts.
Best for
1
High-complexity patients requiring condition-specific verification.
2
Clinicians in specialist care settings needing contextual depth.
Deliverables
Clinician journey maps
Condition-specific insights
OPTIONAL
FGDs
Deliverables
Themes and quotes
Program concept feedback
OPTIONAL
Mixed surveysAny 4-mode combo Online + CATI + F2F + FGDs to maximise reach and representation. Mode-specific quotas and weighting for clean comparisons.
Deliverables
Unified dataset
Mode-adjusted analytics
Our Recommendation
Start with: Online web survey as the core quant layer, supported by CATI for elderly and low-digital patient segments where online response rates are structurally low.
Consider adding: Face-to-face interviews for high-complexity chronic condition cohorts and specialist clinicians, plus a focused FGD layer to pressure-test support program concepts and refine patient communication.

EXECUTION PROCESS

How we execute

A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.

Define the decision frame

Confirm objectives, target cohorts, geographies, and reporting cuts

Step 01

Define the decision frame

Design the instrument

Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)

Step 02

Design the instrument

Lock the questionnaire

Review wording, sequencing, LOI, and competitive context; approve final version

Step 03

Lock the questionnaire

Pilot and calibrate

Test comprehension and ease quality; refine quotas and remove friction where needed

Step 04

Pilot and calibrate

Run fieldwork

Execute collection with active quota management and feasibility controls

Step 05

Run fieldwork

Assure quality

Dedupe, attention checks, speed/consistency rules, removals with audit trail

Step 06

Assure quality

Prepare the dataset

Clean data and deliver codebook/variable definitions

Step 07

Prepare the dataset

Analyse and synthesise

Driver ranking, leakage diagnostics, pricing bands, segment insights

Step 08

Analyse and synthesise

Deliver and align

Executive deck (optional dashboard) and leadership readout with recommendations

Step 09

Deliver and align

COMMERCIAL TERMS

Request a Commercial Proposal

Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.

Select Sample Size

100

Geography

  • India
  • APAC (Singapore, Vietnam, Philippines, Indonesia, Australia, NZ, Japan, Thailand)
  • Middle East (UAE, KSA, Qatar, Bahrain, Oman, Kuwait)
  • North America (US, Canada)
  • Europe
  • Africa (South Africa, Kenya, Nigeria, Egypt, Algeria)
  • LATAM (Brazil, Mexico)

Select Mode of Survey

  • Online
  • CATI
  • Online FGD (5 people per FGD)
  • F2F

Length of the Interview

  • Select
  • 0-15
  • 16-20
  • 21-30
  • 31-45
  • 46-60
  • Custom
Indicative Estimate
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$0.00

+ applicable taxes

Proposal turnaround typically 24–48 hours

Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.

REFERENCE CASELETS

Reference

Real-world examples of survey work in the chronic disease management space.

CASELET 1

Medication adherence barriers & patient segment mapping (India)

CASELET 2

Chronic care program messaging & HCP channel strategy (South Asia)

Medication adherence barriers & patient segment mapping (India)

OBJECTIVE

A specialty pharma client needed to isolate why Type 2 diabetes patients across metro, Tier 2, and rural cohorts discontinued prescribed regimens, and which adherence triggers differed by care-seeking behaviour and household income band.

WHAT WE DID

Ran a structured quant survey across 600 patients in 8 cities, capturing prescription fill frequency, missed-dose triggers, caregiver involvement, pharmacy channel preference, and out-of-pocket cost tolerance at each refill decision point.

DELIVERED

A segment-level adherence friction map , ranked list of drop-off triggers by income band , a caregiver influence framework across patient types, and channel levers to reduce first-refill abandonment among newly diagnosed patients.
CASELET 1

Medication adherence barriers & patient segment mapping (India)

CASELET 2

Chronic care program messaging & HCP channel strategy (South Asia)

Medication adherence barriers & patient segment mapping (India)

OBJECTIVE

A specialty pharma client needed to isolate why Type 2 diabetes patients across metro, Tier 2, and rural cohorts discontinued prescribed regimens, and which adherence triggers differed by care-seeking behaviour and household income band.

WHAT WE DID

Ran a structured quant survey across 600 patients in 8 cities, capturing prescription fill frequency, missed-dose triggers, caregiver involvement, pharmacy channel preference, and out-of-pocket cost tolerance at each refill decision point.

DELIVERED

A segment-level adherence friction map , ranked list of drop-off triggers by income band , a caregiver influence framework across patient types, and channel levers to reduce first-refill abandonment among newly diagnosed patients.

FREQUENTLY ASKED QUESTIONS

Common Questions

Answers to frequently asked questions about this survey mandate.

What decisions will this survey enable?

Who is the buyer vs who are the respondents?

Can we see differences between newly diagnosed patients, long-term condition managers and caregivers managing on behalf of others?

How will you measure care program preference beyond simple ratings?

Will the survey map the full chronic care journey and drop-offs?

Can this survey inform product and pricing strategy?

How will findings improve our patient engagement and retention programs?

Still have questions?

Schedule a discovery call to discuss your specific needs and get a custom quote.

Book a Discovery Call