CLOUD & ENTERPRISE IT

Cloud Infrastructure Provider Selection Survey

IT procurement leaders and infrastructure architects evaluate, compare, and choose between cloud providers on performance, cost structure, and vendor lock-in risk, so you can sharpen positioning, convert high-intent accounts, and benchmark pricing against competitor offers.

Multi-region enterprise sample
IT decision-makers (CIOs / Infrastructure Heads)
15-20 min
Talk to a Survey Consultant
Vendor friction & drop-offsIdentify where procurement teams stall, switch providers, or abandon shortlists.
Selection drivers & cost trade-offsMap must-have capabilities, pricing thresholds, and compliance requirements by segment.
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CONTEXT & RELEVANCE

Why run this survey now

Most cloud infrastructure buyers don't lose shortlist rounds purely on price. They lose them due to unclear workload fit, opaque SLA credibility, vendor lock-in anxiety, support tier misalignment, and compliance coverage gaps, none of which fully show up in analyst scorecards or RFP response logs.

If you are...

  • Hyperscaler vs regional cloud rivalry

  • Multi-cloud or hybrid positioning teams

  • Cloud Product or Platform lead

  • Infrastructure Revenue or Alliances head

  • Enterprise IT Strategy director

You're likely facing...

  • Shortlist exits: compliance or security stage

  • Hyperscaler = capable/complex perception

  • Regional cloud = affordable/limited perception

  • Workload fit confusion: IaaS vs PaaS

  • Renewal risk: cost or support gaps

This will help answer...

  • Selection drivers beyond unit pricing

  • Shortlist drop-off stage and trigger

  • Segment preference by workload type

  • Pricing model vs commitment tension

  • Renewal risk and migration triggers

RESEARCH THEMES

What This Survey Investigates

Eight interconnected research themes that map the complete cloud buyer journey from provider discovery to workload consolidation.

TENETS 01

Discovery & Shortlisting

  • Initial provider awareness channels
  • Shortlist criteria, evaluation triggers
TENETS 02

Selection Criteria

  • Must-have vs. trade-off attributes
  • Technical vs. commercial weighting
TENETS 03

Procurement & Contracting

  • Contract structure, commitment terms
  • Procurement cycle length, stakeholders
TENETS 04

Migration & Onboarding

  • Workload migration sequencing
  • Onboarding friction, time-to-production
TENETS 05

Pricing & FinOps

  • Spend visibility, cost anomaly triggers
  • Reserved vs. spot capacity mix
TENETS 06

Support & SLA

  • Support tier adequacy, escalation paths
  • SLA breach frequency, remediation speed
TENETS 07

Multi-Cloud & Lock-in

  • Provider concentration risk tolerance
  • Portability strategy, exit barriers
TENETS 08

Renewal & Switching

  • Re-evaluation triggers at renewal
  • Switching intent, competitive consideration
Request a scope validation call

SAMPLING STRATEGY

Tell us about your ideal sample

Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.

Sample size
How many respondents do you need?
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Target audience
Who should we survey?
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Region
Which regions should we cover?
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Segments
How should we slice the data?
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Discuss sample plan

METHODOLOGY

Survey approach

For the Cloud Infrastructure Provider Selection Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across IT, procurement, and finance decision-makers.

PRIMARY
Online web surveySelf-administered survey shared via email / panels to capture structured responses at scale.
Best for
1
Ranking provider selection criteria by decision-maker role.
2
Benchmarking switching triggers across cloud deployment models.
3
Comparing spend allocation by company size and sector.
Deliverables
Provider preference rankings
Selection criteria matrix
Spend allocation bands
OPTIONAL
CATI (phone survey)Interviewer-led telephone interviews to reach owners who are harder to get online.
Best for
1
Mid-market IT heads with low panel representation.
2
Quick coverage across regional enterprise clusters.
Deliverables
Regional coverage data
Call-log diagnostics
SELECTIVE
Face-to-faceOn-ground surveys or interviews in key industrial clusters or high-value cohorts.
Best for
1
Large enterprise accounts with complex multi-cloud decisions.
2
Regulated sectors requiring verified procurement context.
Deliverables
Procurement journey maps
High-value cohort profiles
OPTIONAL
FGDs
Deliverables
Themes and quotes
Messaging feedback
OPTIONAL
Mixed surveysAny 4-mode combo Online + CATI + F2F + FGDs to maximise reach and representation. Mode-specific quotas and weighting for clean comparisons.
Deliverables
Unified dataset
Mode-adjusted analytics
Our Recommendation
Start with: Online web survey as the core quant layer, targeting IT decision-makers, procurement leads, and finance approvers across enterprise and mid-market segments.
Consider adding: CATI for regional enterprise clusters with low panel representation, and F2F for large-account procurement teams in regulated sectors where context and verification matter.
Confirm approach
Request timeline

EXECUTION PROCESS

How we execute

A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.

Define the decision frame

Confirm objectives, target cohorts, geographies, and reporting cuts

Step 01

Define the decision frame

Design the instrument

Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)

Step 02

Design the instrument

Lock the questionnaire

Review wording, sequencing, LOI, and competitive context; approve final version

Step 03

Lock the questionnaire

Pilot and calibrate

Test comprehension and ease quality; refine quotas and remove friction where needed

Step 04

Pilot and calibrate

Run fieldwork

Execute collection with active quota management and feasibility controls

Step 05

Run fieldwork

Assure quality

Dedupe, attention checks, speed/consistency rules, removals with audit trail

Step 06

Assure quality

Prepare the dataset

Clean data and deliver codebook/variable definitions

Step 07

Prepare the dataset

Analyse and synthesise

Driver ranking, leakage diagnostics, pricing bands, segment insights

Step 08

Analyse and synthesise

Deliver and align

Executive deck (optional dashboard) and leadership readout with recommendations

Step 09

Deliver and align

COMMERCIAL TERMS

Request a Commercial Proposal

Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.

Select Sample Size

100

Geography

  • India
  • APAC (Singapore, Vietnam, Philippines, Indonesia, Australia, NZ, Japan, Thailand)
  • Middle East (UAE, KSA, Qatar, Bahrain, Oman, Kuwait)
  • North America (US, Canada)
  • Europe
  • Africa (South Africa, Kenya, Nigeria, Egypt, Algeria)
  • LATAM (Brazil, Mexico)

Select Mode of Survey

  • Online
  • CATI
  • Online FGD (5 people per FGD)
  • F2F

Length of the Interview

  • Select
  • 0-15
  • 16-20
  • 21-30
  • 31-45
  • 46-60
  • Custom
Indicative Estimate
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$0.00

+ applicable taxes

Proposal turnaround typically 24–48 hours

Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.

REFERENCE CASELETS

Reference

Real-world examples of survey work in the cloud infrastructure and enterprise technology space.

CASELET 1

Cloud vendor switching triggers & pricing sensitivity (North America)

CASELET 2

Multi-cloud adoption barriers & workload placement rationale (Southeast Asia)

Cloud vendor switching triggers & pricing sensitivity (North America)

OBJECTIVE

A mid-size enterprise software vendor needed to isolate what drives IT decision-makers at growth-stage firms and established mid-market accounts to evaluate switching their primary cloud infrastructure provider, and which pricing structures accelerate or stall that decision.

WHAT WE DID

Ran a structured quant survey across 240 IT infrastructure leads and procurement heads , capturing contract renewal timelines, total cost of ownership benchmarks, vendor shortlist composition, and the specific pricing triggers that moved evaluation from passive to active.

DELIVERED

A switching-trigger hierarchy ranked by segment, a pricing sensitivity corridor by workload type, a vendor shortlist map showing competitive adjacency, and a set of message territories tied to the highest-friction moments in the renewal cycle.
Talk to Survey Consultant
CASELET 1

Cloud vendor switching triggers & pricing sensitivity (North America)

CASELET 2

Multi-cloud adoption barriers & workload placement rationale (Southeast Asia)

Cloud vendor switching triggers & pricing sensitivity (North America)

OBJECTIVE

A mid-size enterprise software vendor needed to isolate what drives IT decision-makers at growth-stage firms and established mid-market accounts to evaluate switching their primary cloud infrastructure provider, and which pricing structures accelerate or stall that decision.

WHAT WE DID

Ran a structured quant survey across 240 IT infrastructure leads and procurement heads , capturing contract renewal timelines, total cost of ownership benchmarks, vendor shortlist composition, and the specific pricing triggers that moved evaluation from passive to active.

DELIVERED

A switching-trigger hierarchy ranked by segment, a pricing sensitivity corridor by workload type, a vendor shortlist map showing competitive adjacency, and a set of message territories tied to the highest-friction moments in the renewal cycle.

FREQUENTLY ASKED QUESTIONS

Common Questions

Answers to frequently asked questions about this survey mandate.

What decisions will this survey enable?

Who is the buyer vs who are the respondents?

Can we see differences between single-cloud, multi-cloud and hybrid infrastructure adopters?

How will you measure provider selection decisions beyond simple ratings?

Will the survey map the full cloud procurement journey and drop-offs?

Can this survey inform product and pricing strategy?

How will findings improve our cloud provider go-to-market positioning?

Still have questions?

Schedule a discovery call to discuss your specific needs and get a custom quote.

Book a Discovery Call