Co-living Experience Survey
Understand how residents evaluate locations, compare room formats, and weigh privacy, amenities, and community trade-offs, so you can sharpen acquisition, optimise pricing, and strengthen retention across diverse co-living properties and resident segments.
CONTEXT & RELEVANCE
Why run this survey now
Most co-living operators don't lose residents purely on rent. They underperform due to mismatched roommates, weak maintenance, unclear policies, inconsistent community programming, and privacy gaps, none of which fully show up in occupancy dashboards or exit forms.
If you are...
- Co-living portfolio owner
- Resident experience leader
- Property operations head
- Growth and marketing team
- Product and pricing manager
You're likely facing...
- High enquiry volumes but weak tour conversion across properties
- Positive move-in experiences followed by early resident churn
- Inconsistent maintenance response creating trust gaps between locations
- Rising amenity costs without clear willingness to pay
- Limited resident insight weakening renewal and referral decisions
This will help answer...
- Resident choice drivers
- Booking journey friction
- Amenity investment priorities
- Property experience gaps
- Renewal and advocacy levers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete co-living resident journey from discovery to renewal and advocacy.
Search & Awareness
- Discovery channel effectiveness
- Brand promise clarity
Location & Selection
- Neighbourhood decision factors
- Property comparison criteria
Pricing & Value
- Monthly cost transparency
- Amenity value perceptions
Tour & Booking
- Property tour effectiveness
- Application process friction
Move-in & Onboarding
- Arrival readiness standards
- Policy communication quality
Roommate & Community
- Roommate compatibility expectations
- Community participation barriers
Operations & Support
- Maintenance response performance
- Shared space consistency
Renewal & Advocacy
- Lease renewal drivers
- Referral willingness triggers
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Co-living Experience Survey, we recommend a resident journey survey with flexible data-collection modes to balance reach, depth, and verification across active residents, prospects, and recent move-outs.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the flexible residential accommodation space.
Student Housing Positioning and Channel Choice Study (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Student Housing Positioning and Channel Choice Study (India)
Flexible Rental Package and Roommate Matching Exploration (Bengaluru)
Student Housing Positioning and Channel Choice Study (India)
OBJECTIVE
A pan-India accommodation operator needed to understand how undergraduate students , postgraduate students , and parents compared managed residences, hostels, and private rentals, including the messages and channels shaping shortlist formation across cities.
WHAT WE DID
We ran an online survey with 820 respondents across six cities, capturing consideration sources , decision criteria , price expectations, trust signals, parental influence, tour behaviour, and preferred booking channels by student type.
DELIVERED
The engagement produced a preference map , message territories , channel-specific conversion friction list , and city-level positioning framework , clarifying how different student and parent segments evaluated alternatives beyond headline awareness scores, without attributing commercial outcomes.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between students, young professionals and relocating employees?
How will you measure co-living preferences beyond simple ratings?
Will the survey map the full resident journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our resident acquisition strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.