Co-working Location & Enterprise Client Strategy Study
Understand how enterprise real estate heads, workplace strategy leads, and procurement teams evaluate, compare, and choose co-working locations across lease flexibility, amenity fit, and cost structure, so you can sharpen acquisition targeting, refine pricing tiers, and convert enterprise accounts faster.
CONTEXT & RELEVANCE
Why run this survey now
Most co-working operators don't lose enterprise clients purely on desk rates. They lose them due to mismatched location footprints, inconsistent meeting infrastructure, fragmented IT provisioning, opaque billing structures, and weak account management, none of which fully show up in occupancy dashboards or CRM renewal data.
If you are...
- Flex operator, enterprise portfolio
- Operator vs managed office competition
- Location strategy or expansion head
- Enterprise sales or account lead
- Real estate or workplace strategy team
You're likely facing...
- Location fit: city tier vs demand
- Enterprise drop-off: contract renewal stage
- Flex = affordable/inconsistent perception
- Managed offices = premium/inflexible perception
- Seat expansion blocked by footprint gaps
This will help answer...
- Location drivers beyond price
- Contract drop-off stage
- Enterprise segment by city tier
- Pricing tolerance vs service expectations
- Renewal triggers and switching signals
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete enterprise client journey from location discovery to long-term contract renewal.
Location Discovery
- Initial search triggers, channels
- Proximity vs. transit access priority
Operator Selection
- Shortlisting criteria, deal-breakers
- Brand reputation vs. space quality
Space Configuration
- Dedicated vs. flex seat mix
- Private cabin, open floor demand
Contract & Pricing
- Seat pricing benchmarks, tenure terms
- Billing model flexibility expectations
Enterprise Onboarding
- Move-in timelines, readiness gaps
- IT setup, compliance documentation
Service & Retention
- Account management responsiveness
- Renewal triggers, churn signals
Multi-City Expansion
- City prioritisation, rollout sequencing
- Centralised vs. local procurement model
Competitive Benchmarking
- Operator share of wallet, switching history
- Peer benchmarks, industry norms
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Co-working Location and Enterprise Client Strategy Study, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the flexible workspace and enterprise real estate space.
Enterprise seat allocation & flex space vendor preference (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Enterprise seat allocation & flex space vendor preference (India)
Flex workspace messaging & positioning audit for mid-market tenants (NCR)
Enterprise seat allocation & flex space vendor preference (India)
OBJECTIVE
A pan-India commercial real estate operator needed to map how large enterprise procurement heads and facilities managers shortlist flex space vendors, and which contract terms, seat configurations, and amenity tiers drive final vendor selection over managed office alternatives.
WHAT WE DID
Ran a structured quant survey across 180 enterprise accounts in six cities, capturing vendor shortlist criteria, seat-count thresholds, lease flexibility requirements, amenity priority rankings, and willingness to consolidate multiple city requirements under a single flex operator.
DELIVERED
A vendor selection criteria map ranked by enterprise segment, a contract term preference corridor by company size, and a friction list identifying the 4 decision barriers that most frequently stall enterprise sign-off at the procurement stage.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between small enterprise accounts, mid-market enterprise accounts and global enterprise accounts?
How will you measure location selection decisions beyond simple ratings?
Will the survey map the full enterprise workspace procurement journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our enterprise account acquisition and retention rate?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.