Commercial Real Estate Leasing Decision Study
Map how corporate occupiers, tenant representatives, and portfolio managers evaluate location, lease terms, and space specifications, so you can sharpen acquisition targeting, benchmark pricing positions, and convert high-intent prospects faster.
CONTEXT & RELEVANCE
Why run this survey now
Most commercial landlords and occupiers don't lose lease deals purely on rent. They lose them due to misread space requirements, misaligned lease flexibility terms, opaque incentive structures, broker influence gaps, and poor renewal timing signals, none of which fully show up in vacancy reports or broker transaction data.
If you are...
- Landlord vs flex operator competition
- Occupier portfolio consolidation lead
- Asset leasing and revenue head
- Corporate real estate strategy director
- Tenant acquisition and retention team
You're likely facing...
- Lease conversion drop at negotiation stage
- Fit confusion: traditional vs flex space
- Landlords = stable/inflexible perception
- Incentive value: misread by occupiers
- Renewal risk from untracked switching intent
This will help answer...
- Lease decision drivers beyond rent
- Drop-off stage in leasing cycle
- Flex vs traditional occupier segments
- Incentive and tenure pricing tension
- Renewal triggers and switching signals
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete tenant leasing journey from site shortlisting to lease renewal.
Discovery & Sourcing
- Broker vs. direct landlord channels
- Listing platforms, referral networks
Location Criteria
- Submarket preference, transit proximity
- Workforce catchment, client accessibility
Space & Configuration
- Floor plate size, fit-out flexibility
- Hybrid work density ratios
Lease Structure
- Tenure length, break clause terms
- Rent-free periods, escalation clauses
Pricing & WTP
- Quoted rent vs. effective rent gap
- Total occupancy cost benchmarks
Stakeholder & Approval
- Internal sign-off hierarchy, timeline
- Finance, legal, facilities alignment
Landlord & Trust
- Developer reputation, asset quality signals
- Property management responsiveness
Renewal & Retention
- Lease expiry triggers, relocation intent
- Renegotiation leverage, exit conditions
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Commercial Real Estate Leasing Decision Study, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across tenant, landlord, and broker segments.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the commercial real estate space.
Tenant segment preferences & lease renewal triggers (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Tenant segment preferences & lease renewal triggers (India)
Flex space adoption barriers & pricing corridor study (NCR)
Tenant segment preferences & lease renewal triggers (India)
OBJECTIVE
A pan-India commercial property developer needed to map how enterprise occupiers and mid-market tenants weigh lease flexibility against location grade when shortlisting office space, and which factors accelerate or stall renewal decisions.
WHAT WE DID
Ran a structured quant survey across 280 leasing decision-makers in six cities, capturing shortlisting criteria, broker reliance, lease term preferences, fit-out cost sensitivity, and the specific triggers that push tenants from evaluation to signed heads of terms.
DELIVERED
A tenant segment framework by occupier type, a ranked criteria priority map across lease stages, a friction list at the negotiation step, and a set of positioning levers tied to each tenant archetype's primary renewal driver.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between Grade A office occupiers, flex space tenants and industrial warehouse lessees?
How will you measure leasing decision preference beyond simple ratings?
Will the survey map the full leasing journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our tenant acquisition and lease renewal pipeline?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.