CONTEXT & RELEVANCE
Why run this survey now
Most commercial tenants don't leave premises purely on rent. They disengage due to service delays, unresolved maintenance, inflexible terms, weak communication, and amenity gaps, none of which fully show up in occupancy reports or renewal trackers.
If you are...
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete commercial tenant journey from property search to lease renewal.
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Commercial Tenant Experience Survey, we recommend an online-first approach with flexible data-collection modes to balance reach, depth, and verification across property types, tenant sizes, and lease stages.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the commercial real estate space.
OBJECTIVE
WHAT WE DID
DELIVERED
Office Location Positioning and Occupier Choice Study (India)
Lease Service Bundle and Pricing Exploration (West India)
OBJECTIVE
A pan-India office operator needed to understand how SME occupiers , enterprise tenants , and flex-space users compared locations, evaluated landlord brands, and responded to competing propositions across central business districts and suburban micro-markets.
WHAT WE DID
We conducted a structured online survey across six cities, capturing location trade-offs , brand consideration , amenity priorities , enquiry channels, decision timelines, and stated preference among conventional offices, managed offices, and coworking alternatives.
DELIVERED
The study delivered a tenant preference map , message territories , channel levers , and a city-level positioning framework showing which proof points, property attributes, and landlord signals mattered most by occupier segment.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between office, retail and industrial tenants?
How will you measure property and landlord preference beyond simple ratings?
Will the survey map the full commercial tenant journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our tenant acquisition and retention strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.
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