Construction Equipment Leasing Journey Survey
Understand how contractors, fleet managers, and procurement teams evaluate equipment availability, compare lease structures, and navigate service commitments, so you can sharpen acquisition, optimize pricing, and strengthen retention across construction equipment leasing portfolios.
CONTEXT & RELEVANCE
Why run this survey now
Most equipment lessees don't lose project uptime purely on price. They struggle due to fleet mismatches, approval delays, opaque charges, weak maintenance coordination, and inflexible returns, none of which fully show up in utilization reports or satisfaction scores.
If you are...
- Equipment leasing business heads
- Commercial strategy teams
- Fleet operations leaders
- Key account sales managers
- Construction procurement directors
You're likely facing...
- High enquiry volumes still produce weak lease conversion among contractors
- Fleet availability gaps cause lost project opportunities during demand peaks
- Inconsistent condition reporting creates pricing disputes across return locations
- Service delays are driving lower renewal intent among repeat lessees
- Limited journey visibility obscures channel performance differences across customer segments
This will help answer...
- High-conversion lease triggers
- Segment-specific pricing tolerance
- Service recovery priorities
- Fleet allocation rules
- Renewal risk signals
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete equipment leasing journey from emerging need to renewal.
Need & Trigger
- Project demand signals
- Fleet capacity gaps
Search & Shortlist
- Discovery channel mix
- Provider consideration set
Evaluation Criteria
- Equipment fit confidence
- Supplier credibility cues
Commercial Terms
- Rate structure clarity
- Deposit & penalty tolerance
Booking & Approval
- Approval workflow friction
- Documentation completion gaps
Delivery & Handover
- Delivery reliability expectations
- Condition acceptance standards
Uptime & Support
- Maintenance response performance
- Replacement equipment access
Return & Renewal
- Return inspection fairness
- Renewal decision signals
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Construction Equipment Leasing Journey Survey, we recommend a quant-led journey assessment across contractor sizes, equipment classes, and regions, with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the construction equipment leasing space.
Construction Equipment Aftermarket Service Contract Positioning Study (Pan-India)
OBJECTIVE
WHAT WE DID
DELIVERED
Construction Equipment Aftermarket Service Contract Positioning Study (Pan-India)
Construction Fleet Telematics Subscription Package Segmentation Research (Western India)
Construction Equipment Aftermarket Service Contract Positioning Study (Pan-India)
OBJECTIVE
A pan-India equipment distributor needed to understand how large contractors , regional fleet owners , and independent operators compared preventive maintenance contracts, pay-per-repair support, and bundled uptime plans when selecting post-warranty service coverage.
WHAT WE DID
We ran a structured survey with 620 respondents across six industrial clusters, capturing contract awareness , provider consideration , price sensitivity , service channel usage, equipment age, and renewal intent across excavator, loader, and crane fleets.
DELIVERED
The study produced a service preference map , message territories , segment-level pricing corridors , and channel levers showing which contract benefits, proof points, and sales routes resonated across contractor size, fleet maturity, and maintenance model.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between first-time lessees, occasional lessees and frequent lessees?
How will you measure lessor choice beyond simple ratings?
Will the survey map the full equipment leasing journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our lease conversion and renewal strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.