CONTEXT & RELEVANCE
Why run this survey now
Most genset manufacturers don't lose residential and small-business users purely on runtime reliability. They lose them due to undetected fault patterns, missed service windows, opaque fuel consumption data, disconnected dealer feedback loops, and no remote visibility into load behavior, none of which fully show up in warranty claim records or field service logs.
If you are...
You're likely facing...
This will help answer...
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete genset user journey from first power outage to long-term monitoring adoption.
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Consumer Genset User Unmet Smart Monitoring and Remote Diagnostics Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the residential and commercial power backup space.
OBJECTIVE
WHAT WE DID
DELIVERED
Genset feature prioritisation & willingness-to-pay segmentation (India)
Remote diagnostics adoption barriers & channel messaging (South & West India)
OBJECTIVE
A pan-India genset manufacturer needed to rank which connectivity features drove purchase intent across residential users , small business owners , and facility managers , and identify the pricing corridor each segment would accept before switching to a competing brand.
WHAT WE DID
Ran a structured quant survey across 480 respondents in 6 cities, capturing feature trade-off rankings , current monitoring behaviour , willingness-to-pay thresholds , and brand switching triggers using a conjoint-style preference module per segment.
DELIVERED
A segment-level feature priority map , a pricing corridor by user type, a ranked list of switching triggers by segment, and a product configuration framework showing which feature bundles each segment would pay a premium to own.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between single-genset households, multi-unit small commercial users and fleet-owning SMEs?
How will you measure remote diagnostics adoption intent beyond simple ratings?
Will the survey map the full genset ownership and servicing journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our connected-services go-to-market execution?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.