Corporate Fleet Experience Survey
Understand how fleet managers, drivers, and mobility leaders evaluate vehicle suitability, compare service partners, and navigate daily operating friction, so you can strengthen supplier positioning, refine fleet pricing, and improve contract retention.
CONTEXT & RELEVANCE
Why run this survey now
Most fleet leaders don't lose driver trust purely on vehicle quality. They struggle due to maintenance delays, policy inconsistency, poor vehicle fit, charging access, and reimbursement friction, none of which fully show up in telematics dashboards or service tickets.
If you are...
- Corporate mobility leadership
- Fleet procurement teams
- Transport operations managers
- Finance and leasing heads
- Vehicle supplier account teams
You're likely facing...
- High utilisation alongside rising maintenance disruption across locations
- Strong vehicle availability but weak driver acceptance of allocations
- Inconsistent service quality causing avoidable operational downtime across vendors
- Limited visibility into true fleet cost drivers beyond rentals
- Positive onboarding experiences with low contract renewal confidence
This will help answer...
- Vehicle fit priorities
- Driver friction hotspots
- Vendor performance gaps
- Cost sensitivity thresholds
- Renewal decision levers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete corporate fleet journey from procurement planning to contract renewal.
Fleet Strategy
- Mobility policy objectives
- Fleet model preferences
Procurement & Selection
- Vendor evaluation criteria
- Vehicle selection trade-offs
Onboarding & Allocation
- Driver handover experience
- Allocation policy clarity
Daily Driving Experience
- Vehicle comfort and suitability
- Route and duty fit
Service & Maintenance
- Downtime and repair experience
- Service partner responsiveness
Cost & Administration
- Reimbursement and billing friction
- Total cost transparency
Technology & Support
- Telematics and app usability
- Issue resolution effectiveness
Renewal & Advocacy
- Contract renewal intentions
- Driver advocacy signals
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Corporate Fleet Experience Survey, we recommend a quant-led programme supported by targeted qualitative validation, with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the corporate mobility and fleet services space.
Fleet Leasing Proposition Preference Study Across Urban India
OBJECTIVE
WHAT WE DID
DELIVERED
Fleet Leasing Proposition Preference Study Across Urban India
Electric Fleet Adoption Barrier Exploration in Major Business Hubs
Fleet Leasing Proposition Preference Study Across Urban India
OBJECTIVE
A pan-India leasing provider needed to understand how small fleets , mid-size fleets , and large enterprise fleets compared fixed rentals, usage-linked plans, and bundled maintenance when shortlisting new corporate mobility contracts.
WHAT WE DID
We ran a structured survey with fleet, procurement, and finance leaders, measuring price transparency , service inclusion , contract flexibility, replacement assurance, and decision influence across fleet size, vehicle class, and operating geography.
DELIVERED
The engagement produced a proposition preference map , pricing corridor , decision-driver hierarchy, segment-specific message territories, and channel levers showing how leasing propositions should be framed for distinct corporate fleet buyer groups.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between small fleets, mid-size fleets and large enterprise fleets?
How will you measure fleet supplier preference beyond simple ratings?
Will the survey map the full corporate fleet journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our fleet contract renewal strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.