Corporate Health Insurance Client Satisfaction & HR Head Renewal Decision Survey
Map how HR heads and finance decision-makers evaluate insurer responsiveness, claims turnaround, and premium value at renewal, so you can sharpen retention positioning, fix pricing gaps, and convert at-risk accounts before the renewal window closes.
CONTEXT & RELEVANCE
Why run this survey now
Most corporate health insurers don't lose renewal accounts purely on premium pricing. They lose them due to poor claims experience, inadequate network coverage, slow grievance resolution, weak HR communication support, and misaligned policy customisation, none of which fully show up in renewal MIS reports or broker feedback forms.
If you are...
- Group health insurer, mid-market focus
- TPA competing on service quality
- HR Head managing renewal decisions
- Benefits or rewards programme lead
- Insurer product team, SME segment
You're likely facing...
- Renewal churn: service vs price gap
- HR dissatisfaction: claims turnaround delays
- Network adequacy vs employee complaints
- Broker influence vs direct HR trust
- Policy fit confusion: SME vs enterprise
This will help answer...
- Renewal drivers beyond premium cost
- Claims experience drop-off stage
- HR segment switching triggers
- Network and TPA satisfaction gaps
- Broker vs insurer preference split
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete corporate health insurance journey from policy discovery to renewal decision.
Discovery & Shortlisting
- Initial insurer awareness channels
- Broker vs. direct sourcing split
Selection Drivers
- Top criteria at policy selection stage
- Network breadth vs. premium trade-off
Policy & Coverage
- Sum insured adequacy by employee band
- Add-on benefit uptake and gaps
Claims Experience
- Cashless vs. reimbursement friction points
- TPA responsiveness and resolution time
Premium & Value
- Premium increase tolerance at renewal
- Cost-per-employee benchmarking intent
Servicing & Support
- Relationship manager accessibility and quality
- Digital self-service portal adoption
Renewal Intent
- Renewal vs. switch likelihood by trigger
- Decision timeline and internal approval chain
Competitive Benchmarking
- Peer employer benefit benchmarking frequency
- Insurer NPS relative to market alternatives
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Corporate Health Insurance Client Satisfaction and HR Head Renewal Decision Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the corporate health insurance space.
Group health plan channel preference & broker trust (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Group health plan channel preference & broker trust (India)
Employee claims experience & HR advocacy friction (Pan-India)
Group health plan channel preference & broker trust (India)
OBJECTIVE
A mid-size group health insurer needed to map how HR decision-makers at companies with 200 to 2,000 employees choose between direct insurer channels and corporate brokers , and which factors drive that channel preference at renewal.
WHAT WE DID
Ran a structured quant survey across 320 HR Heads and Benefits Managers in six metros, capturing channel shortlisting criteria, broker satisfaction scores, insurer touchpoint frequency, and stated switching intent by company size band and industry sector.
DELIVERED
A channel preference map by employer segment, a ranked broker trust driver framework , a list of insurer touchpoint gaps by renewal stage, and a set of message territories to sharpen direct acquisition positioning against broker-led competition.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between SME corporates, mid-market corporates and large enterprise accounts?
How will you measure renewal intent beyond simple ratings?
Will the survey map the full policy lifecycle and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our renewal conversion and retention rate?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.