Corporate Insurance Brand Consideration Set Size & Group Renewal Rate Survey
Map how corporate HR and finance decision-makers evaluate, compare, and choose group insurance providers across coverage, cost, and claims experience, so you can sharpen acquisition targeting, benchmark renewal conversion, and fix retention gaps by segment.
CONTEXT & RELEVANCE
Why run this survey now
Most corporate insurers don't lose group renewal mandates purely on premium. They lose them due to weak brand recall, narrow consideration set placement, broker-driven shortlisting bias, inadequate claims servicing reputation, and misaligned policy customisation, none of which fully show up in renewal pipeline reports or broker commission data.
If you are...
- Corporate insurer losing renewal bids
- Insurer vs broker-preferred panel competition
- Group health product head
- Commercial lines growth leader
- Corporate accounts retention team
You're likely facing...
- Consideration set exclusion: mid-renewal stage
- Broker shortlist bias vs direct pitch
- Incumbents = trusted/inflexible perception
- Challengers = price-led/unproven perception
- Group renewal switching: service gap trigger
This will help answer...
- Brand recall at shortlisting stage
- Consideration set size by segment
- Renewal drop-off and switch triggers
- Premium vs service weighting gap
- Broker influence on final selection
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete corporate insurance buyer journey from initial shortlisting to group policy renewal.
Shortlist Formation
- Insurers in active consideration set
- Initial touchpoints, broker referrals
Brand Perception
- Unaided vs. aided brand recall
- Perceived insurer reputation, stability
Preference Drivers
- Claim settlement ratio, network breadth
- Broker influence vs. direct preference
Renewal Triggers
- Renewal cycle length, decision timeline
- Trigger events driving insurer switch
Pricing & WTP
- Premium benchmarks, per-employee cost
- Price sensitivity at renewal negotiation
Claims Experience
- Cashless settlement speed, dispute rate
- Employee grievance escalation patterns
Servicing & RM
- Relationship manager responsiveness, access
- Digital self-service vs. assisted servicing
Competitive Positioning
- Insurer switching intent, loyalty drivers
- Benchmarking against peer organizations
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Corporate Insurance Brand Consideration Set Size & Group Renewal Rate Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
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Geography
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Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the corporate insurance research space.
Group health insurer shortlist & switching triggers among mid-market corporates (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Group health insurer shortlist & switching triggers among mid-market corporates (India)
Corporate liability cover messaging & broker channel positioning (India)
Group health insurer shortlist & switching triggers among mid-market corporates (India)
OBJECTIVE
A mid-size commercial insurer needed to map how HR decision-makers and CFOs at companies with 200 to 2,000 employees build their insurer shortlists at renewal, and which switching triggers displace the incumbent provider.
WHAT WE DID
Ran a structured quant survey across 320 corporate HR and finance respondents in six metros, capturing shortlist size, broker influence, claim settlement perception, premium sensitivity thresholds, and the specific events that initiated an active renewal review.
DELIVERED
A shortlist composition map by company size band, a ranked switching trigger framework with frequency scores, a broker influence corridor across segments, and a set of retention risk indicators tied to claim experience and premium movement.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between SME corporates, mid-market corporates and large enterprise accounts?
How will you measure insurer brand consideration beyond simple ratings?
Will the survey map the full group policy renewal journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our group renewal retention rate?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.