CONTEXT & RELEVANCE
Why run this survey now
Most freight payment teams don't lose customers purely on price. They lose confidence due to opaque fees, FX slippage, approval delays, payment exceptions, and weak status visibility, none of which fully show up in transaction logs or account reviews.
If you are...
You're likely facing...
This will help answer...
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete freight payment journey from provider discovery to repeat usage.
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Cross-Border Freight Payment Experience Survey, we recommend a structured quantitative approach with targeted qualitative depth and flexible data-collection modes to balance reach, depth, and verification across corridors, roles, and payment values.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
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Geography
Select Mode of Survey
Length of the Interview
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the freight payments and trade finance space.
OBJECTIVE
WHAT WE DID
DELIVERED
Digital Trade Finance Provider Positioning Study (Southeast Asia)
Cross-Border Cargo Insurance Bundle Pricing Exploration (Middle East)
OBJECTIVE
Assess how export finance managers , SME importers , and freight forwarder owners compared bank-led credit, embedded finance, and invoice funding, focusing on awareness, eligibility perceptions, application intent, and preferred service channels across major trade corridors.
WHAT WE DID
Ran a structured online survey with 520 respondents, stratified by company size, shipment frequency, and corridor. Captured provider awareness , credit accessibility , message resonance , channel preferences, and stated consideration across three competing finance models.
DELIVERED
Produced a preference map by segment and corridor, a message territory framework , a channel lever matrix , and a ranked friction list covering eligibility, documentation, trust, repayment flexibility, and advisor support.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between exporters, importers and freight forwarders?
How will you measure payment provider preference beyond simple ratings?
Will the survey map the full freight payment journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our provider acquisition and retention strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.