CONTEXT & RELEVANCE
Why run this survey now
Most defence OEMs and prime contractors don't lose renewal contracts purely on technical specification gaps. They lose them due to unresolved field performance complaints, opaque spares support, delayed maintenance response, misaligned acceptance criteria, and eroding procurement-team trust, none of which fully surface in contract compliance reports or delivery milestone trackers.
If you are...
You're likely facing...
This will help answer...
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete defence procurement journey from contract award to long-term supplier retention.
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Defence Equipment Post-Delivery Satisfaction and Procurement Relationship Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across procurement and technical stakeholder cohorts.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
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Geography
Select Mode of Survey
Length of the Interview
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Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the defence procurement and equipment supply space.
OBJECTIVE
WHAT WE DID
DELIVERED
Spares supply chain friction & vendor perception mapping (India)
Procurement relationship quality & re-tender intent study (India)
OBJECTIVE
A defence equipment OEM needed to isolate where post-contract spares fulfilment broke down across Tier-1 integrators and depot-level maintenance units , and which friction points most damaged long-term vendor credibility.
WHAT WE DID
Ran a structured quant survey across 120 procurement and logistics respondents, capturing lead time variance, order acknowledgement gaps, documentation compliance rates, and escalation frequency at each stage of the post-delivery spares cycle.
DELIVERED
A friction map by supply chain stage, a ranked vendor credibility driver list , a segment framework separating depot-level from integrator-level expectations, and a set of relationship repair levers tied to specific fulfilment breakdowns.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between platform-level buyers, sub-system integrators and end-user units?
How will you measure supplier relationship quality beyond simple ratings?
Will the survey map the full post-delivery lifecycle and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our re-tender and contract renewal performance?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.