DIAGNOSTICS & HEALTHCARE

Diagnostic Lab Selection & Report Accessibility Survey

Map how patients and caregivers evaluate, compare, and choose diagnostic labs across cost, turnaround time, and report accessibility, so you can sharpen acquisition positioning, fix pricing tiers, and improve conversion at the booking stage.

Pan-India sample
Patients and caregivers (Primary Health Decision-Makers)
15-20 min
Talk to a Survey Consultant
Booking friction & drop-offsIdentify where patients hesitate, compare labs, or abandon booking attempts.
Report access & channel gapsBenchmark digital versus physical report delivery preferences across patient segments.
TRUSTED BY LEADING BRANDS
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CONTEXT & RELEVANCE

Why run this survey now

Most diagnostic lab providers don't lose patients purely on test pricing. They lose them due to unclear report turnaround expectations, inconsistent home collection reliability, fragmented digital access, poor referral doctor coordination, and weak post-report follow-up, none of which fully show up in booking platform data or patient satisfaction scores.

If you are...

  • Standalone lab vs chain network

  • Diagnostic chain expanding city footprint

  • Lab product or test portfolio head

  • Revenue and partnerships lead

  • Corporate health or B2B diagnostics team

You're likely facing...

  • Lab selection gap: proximity vs trust

  • Report access friction: digital vs physical

  • Chains = expensive/slow perception

  • Drop-offs: home collection booking stage

  • Referral doctor loyalty vs patient choice

This will help answer...

  • Primary lab selection drivers

  • Report delivery drop-off stage

  • Segment preference: chain vs standalone

  • Pricing tolerance vs turnaround trade-off

  • Switching triggers and retention signals

RESEARCH THEMES

What This Survey Investigates

Eight interconnected research themes that map the complete patient journey from lab discovery to report utilisation.

TENETS 01

Discovery & Awareness

  • Lab discovery channels, referral sources
  • First-touch triggers, prescription prompts
TENETS 02

Selection Drivers

  • Lab choice criteria, proximity weight
  • Accreditation, brand recognition signals
TENETS 03

Booking & Access

  • Appointment channels, walk-in vs. scheduled
  • Home collection uptake, slot availability
TENETS 04

Pricing & WTP

  • Test fee sensitivity, package vs. individual
  • Insurance coverage, out-of-pocket thresholds
TENETS 05

Report Accessibility

  • Digital report delivery, format preferences
  • Turnaround time expectations, delay tolerance
TENETS 06

Report Comprehension

  • Interpretation support, physician handoff
  • Lay-language summaries, digital explainers
TENETS 07

Trust & Loyalty

  • Repeat visit intent, lab switching triggers
  • Quality perception, result reliability signals
TENETS 08

Competitive Positioning

  • Lab brand recall, consideration set size
  • Aggregator platform use, direct vs. mediated
Request a scope validation call

SAMPLING STRATEGY

Tell us about your ideal sample

Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.

Sample size
How many respondents do you need?
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Target audience
Who should we survey?
Not Selected
Region
Which regions should we cover?
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Segments
How should we slice the data?
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Discuss sample plan

METHODOLOGY

Survey approach

For the Diagnostic Lab Selection and Report Accessibility Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across patient, referral, and lab-network segments.

PRIMARY
Online web surveySelf-administered survey shared via email / panels to capture structured responses at scale.
Best for
1
Ranking lab selection criteria by patient segment
2
Measuring report accessibility gaps across channels
3
Benchmarking turnaround time expectations by test type
Deliverables
Selection driver ranking
Accessibility gap matrix
Turnaround benchmarks
OPTIONAL
CATI (phone survey)Interviewer-led telephone interviews to reach owners who are harder to get online.
Best for
1
Older or low-digital patients in Tier 2 and 3 cities
2
Quick coverage across dispersed clinic and lab clusters
Deliverables
Tier-wise coverage data
Call-log diagnostics
SELECTIVE
Face-to-faceOn-ground surveys or interviews in key industrial clusters or high-value cohorts.
Best for
1
High-frequency patients requiring complex or specialised panels
2
Referral physicians in dense urban diagnostic corridors
Deliverables
Referral pathway maps
High-value cohort profiles
OPTIONAL
FGDs
Deliverables
Themes and verbatims
Concept feedback
OPTIONAL
Mixed surveysAny 4-mode combo Online + CATI + F2F + FGDs to maximise reach and representation. Mode-specific quotas and weighting for clean comparisons.
Deliverables
Unified dataset
Mode-adjusted analytics
Our Recommendation
Start with: Online web survey as the core quant layer, targeting patients, caregivers, and referring physicians across metro and Tier 2 markets to quantify lab selection drivers and report accessibility gaps at scale.
Consider adding: CATI for low-digital patient segments in Tier 3 cities, and a selective F2F layer for high-frequency patients and specialist referral physicians where in-depth pathway mapping is required.
Confirm approach
Request timeline

EXECUTION PROCESS

How we execute

A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.

Define the decision frame

Confirm objectives, target cohorts, geographies, and reporting cuts

Step 01

Define the decision frame

Design the instrument

Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)

Step 02

Design the instrument

Lock the questionnaire

Review wording, sequencing, LOI, and competitive context; approve final version

Step 03

Lock the questionnaire

Pilot and calibrate

Test comprehension and ease quality; refine quotas and remove friction where needed

Step 04

Pilot and calibrate

Run fieldwork

Execute collection with active quota management and feasibility controls

Step 05

Run fieldwork

Assure quality

Dedupe, attention checks, speed/consistency rules, removals with audit trail

Step 06

Assure quality

Prepare the dataset

Clean data and deliver codebook/variable definitions

Step 07

Prepare the dataset

Analyse and synthesise

Driver ranking, leakage diagnostics, pricing bands, segment insights

Step 08

Analyse and synthesise

Deliver and align

Executive deck (optional dashboard) and leadership readout with recommendations

Step 09

Deliver and align

COMMERCIAL TERMS

Request a Commercial Proposal

Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.

Select Sample Size

100

Geography

  • India
  • APAC (Singapore, Vietnam, Philippines, Indonesia, Australia, NZ, Japan, Thailand)
  • Middle East (UAE, KSA, Qatar, Bahrain, Oman, Kuwait)
  • North America (US, Canada)
  • Europe
  • Africa (South Africa, Kenya, Nigeria, Egypt, Algeria)
  • LATAM (Brazil, Mexico)

Select Mode of Survey

  • Online
  • CATI
  • Online FGD (5 people per FGD)
  • F2F

Length of the Interview

  • Select
  • 0-15
  • 16-20
  • 21-30
  • 31-45
  • 46-60
  • Custom
Indicative Estimate
  • Indian Rupee (INR)
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  • Armenian Dram (AMD)
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  • Argentine Peso (ARS)
  • Australian Dollar (AUD)
  • Aruban Florin (AWG)
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  • Barbadian Dollar (BBD)
  • Bangladeshi Taka (BDT)
  • Bulgarian Lev (BGN)
  • Bahraini Dinar (BHD)
  • Burundian Franc (BIF)
  • Bermudian Dollar (BMD)
  • Brunei Dollar (BND)
  • Bolivian Boliviano (BOB)
  • Brazilian Real (BRL)
  • Bahamian Dollar (BSD)
  • Bhutanese Ngultrum (BTN)
  • Botswana Pula (BWP)
  • Belarusian Ruble (BYN)
  • Belize Dollar (BZD)
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  • Chinese Yuan (CNY)
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  • Euro (EUR)
  • Fijian Dollar (FJD)
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  • British Pound (GBP)
  • Georgian Lari (GEL)
  • Ghanaian Cedi (GHS)
  • Gibraltar Pound (GIP)
  • Gambian Dalasi (GMD)
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  • Lesotho Loti (LSL)
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  • Mongolian Tögrög (MNT)
  • Macanese Pataca (MOP)
  • Mauritian Rupee (MUR)
  • Maldivian Rufiyaa (MVR)
  • Malawian Kwacha (MWK)
  • Mexican Peso (MXN)
  • Malaysian Ringgit (MYR)
  • Mozambican Metical (MZN)
  • Namibian Dollar (NAD)
  • Nigerian Naira (NGN)
  • Nicaraguan Córdoba (NIO)
  • Norwegian Krone (NOK)
  • Nepalese Rupee (NPR)
  • New Zealand Dollar (NZD)
  • Omani Rial (OMR)
  • Panamanian Balboa (PAB)
  • Peruvian Sol (PEN)
  • Papua New Guinean Kina (PGK)
  • Philippine Peso (PHP)
  • Pakistani Rupee (PKR)
  • Polish Złoty (PLN)
  • Paraguayan Guaraní (PYG)
  • Qatari Riyal (QAR)
  • Romanian Leu (RON)
  • Serbian Dinar (RSD)
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  • Sierra Leonean Leone (SLL)
  • Somali Shilling (SOS)
  • Surinamese Dollar (SRD)
  • São Tomé and Príncipe Dobra (STD)
  • Syrian Pound (SYP)
  • Swazi Lilangeni (SZL)
  • Thai Baht (THB)
  • Tajikistani Somoni (TJS)
  • Turkmenistani Manat (TMT)
  • Tunisian Dinar (TND)
  • Tongan Paʻanga (TOP)
  • Turkish Lira (TRY)
  • Trinidad and Tobago Dollar (TTD)
  • New Taiwan Dollar (TWD)
  • Tanzanian Shilling (TZS)
  • Ukrainian Hryvnia (UAH)
  • Ugandan Shilling (UGX)
  • United States Dollar (USD)
  • Uruguayan Peso (UYU)
  • Uzbekistani Som (UZS)
  • Vietnamese Đồng (VND)
  • Vanuatu Vatu (VUV)
  • Samoan Tālā (WST)
  • Central African CFA Franc (XAF)
  • East Caribbean Dollar (XCD)
  • West African CFA franc (XOF)
  • CFP Franc (XPF)
  • Yemeni Rial (YER)
  • South African Rand (ZAR)
  • Zambian Kwacha (ZMW)
  • Zimbabwean Dollar (ZWL)

$0.00

+ applicable taxes

Proposal turnaround typically 24–48 hours

Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.

REFERENCE CASELETS

Reference

Real-world examples of survey work in the diagnostic healthcare space.

CASELET 1

Lab channel preference & patient journey mapping (India)

CASELET 2

Report accessibility & digital format adoption study (North India)

Lab channel preference & patient journey mapping (India)

OBJECTIVE

A mid-size diagnostics network needed to identify why urban self-pay patients and physician-referred patients chose between standalone labs , hospital-affiliated labs , and home collection services across repeat and first-time testing occasions.

WHAT WE DID

Ran a structured quant survey across 6 cities with 480 respondents, capturing lab shortlisting triggers , referral influence weight , turnaround time expectations , report delivery channel preference , and willingness to switch on price versus convenience dimensions.

DELIVERED

A channel preference map by patient segment, a ranked friction list across the booking-to-report journey, and a set of switching levers segmented by test category and city tier.
Talk to Survey Consultant
CASELET 1

Lab channel preference & patient journey mapping (India)

CASELET 2

Report accessibility & digital format adoption study (North India)

Lab channel preference & patient journey mapping (India)

OBJECTIVE

A mid-size diagnostics network needed to identify why urban self-pay patients and physician-referred patients chose between standalone labs , hospital-affiliated labs , and home collection services across repeat and first-time testing occasions.

WHAT WE DID

Ran a structured quant survey across 6 cities with 480 respondents, capturing lab shortlisting triggers , referral influence weight , turnaround time expectations , report delivery channel preference , and willingness to switch on price versus convenience dimensions.

DELIVERED

A channel preference map by patient segment, a ranked friction list across the booking-to-report journey, and a set of switching levers segmented by test category and city tier.

FREQUENTLY ASKED QUESTIONS

Common Questions

Answers to frequently asked questions about this survey mandate.

What decisions will this survey enable?

Who is the buyer vs who are the respondents?

Can we see differences between walk-in patients, physician-referred patients and corporate health-plan users?

How will you measure lab selection preference beyond simple ratings?

Will the survey map the full diagnostic visit journey and drop-offs?

Can this survey inform product and pricing strategy?

How will findings improve our lab network expansion and referral acquisition strategy?

Still have questions?

Schedule a discovery call to discuss your specific needs and get a custom quote.

Book a Discovery Call