Digital Product User Experience Survey
Understand how digital product users evaluate onboarding, compare feature value, and navigate everyday workflows, so you can sharpen acquisition, strengthen retention, and position experiences around the moments that drive continued use.
CONTEXT & RELEVANCE
Why run this survey now
Most digital product teams don't lose users purely on usability. They underperform due to unclear value cues, onboarding friction, feature overload, and weak recovery paths, none of which fully show up in analytics dashboards or support logs.
If you are...
- Digital product leadership
- User experience research teams
- Product management organisations
- Growth and lifecycle teams
- Customer success leadership
You're likely facing...
- Strong trial interest but weak activation completion across key cohorts
- Positive usability scores conceal low feature adoption after onboarding
- Inconsistent journeys across devices create avoidable task abandonment
- Limited behavioural context weakens pricing and packaging decisions
- High satisfaction among actives masks silent user churn
This will help answer...
- Activation friction priorities
- Feature value hierarchy
- Journey drop-off map
- Segment-specific pricing tolerance
- Retention intervention levers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete digital product journey from discovery to sustained engagement.
Discovery & Expectations
- Acquisition source influence
- Pre-use value expectations
Onboarding & Activation
- Signup and setup friction
- First-value moment clarity
Usability & Navigation
- Task completion ease
- Interface structure clarity
Feature Value
- Core capability relevance
- Unused feature burden
Performance & Trust
- Reliability and speed perceptions
- Privacy and control confidence
Support & Recovery
- Assistance channel effectiveness
- Issue recovery quality
Pricing & Upgrades
- Plan value perceptions
- Upgrade and downgrade triggers
Loyalty & Advocacy
- Continued usage drivers
- Recommendation and switching intent
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Digital Product User Experience Survey, we recommend a quant-led experience measurement approach with flexible data-collection modes to balance reach, depth, and verification across user lifecycles, platforms, and subscription tiers.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the digital product experience space.
Onboarding Message & Entry Plan Evaluation Study (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Onboarding Message & Entry Plan Evaluation Study (India)
Feature Bundle & Upgrade Concept Exploration (South India)
Onboarding Message & Entry Plan Evaluation Study (India)
OBJECTIVE
A pan-India software brand needed to understand how trial users , new subscribers , and team administrators interpreted competing onboarding promises, selected entry plans, and formed expectations before completing their first meaningful workflow.
WHAT WE DID
We ran a structured online survey across lifecycle and company-size quotas, capturing message clarity , expected value , plan consideration, preferred proof points, acquisition source, and intended first-use tasks for each respondent segment.
DELIVERED
The study produced a message preference map , entry-plan consideration framework , audience-specific proof-point hierarchy, and channel levers showing which onboarding claims resonated across self-serve users, managed teams, and different acquisition sources.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between web-only users, mobile-first users and cross-platform users?
How will you measure feature preference beyond simple ratings?
Will the survey map the full digital product journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our user activation and retention?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.