E2W Ownership Experience & Brand Advocacy Behaviour Survey
Map how electric two-wheeler owners evaluate charging reliability, service quality, and total cost of ownership, so you can sharpen retention positioning, fix advocacy conversion gaps, and benchmark brand loyalty by segment.
CONTEXT & RELEVANCE
Why run this survey now
Most E2W brands don't lose repeat buyers purely on range or charging access. They lose them due to unresolved service friction, misaligned feature expectations, weak dealer touchpoints, poor community belonging, and unmet post-purchase support, none of which fully show up in sales funnel reports or app engagement data.
If you are...
- E2W OEM product planning lead
- Aftersales and service network head
- EV brand vs rival OEM positioning
- Fleet sales or B2B channel lead
- EV strategy or growth head
You're likely facing...
- Repeat purchase intent drop-off
- Brand advocacy gaps: urban vs tier-2
- Service quality vs price perception
- OEM trust: incumbent vs new entrant
- Referral conversion vs ownership tenure
This will help answer...
- Ownership satisfaction drivers by segment
- Post-purchase drop-off stage
- Advocacy triggers vs detractor signals
- Feature-price trade-off tolerance
- Switching and re-purchase intent triggers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete E2W owner journey from purchase trigger to brand advocacy.
Purchase Triggers
- Primary switch motivators from ICE
- Subsidy awareness, timing of decision
Brand Discovery
- First OEM encountered, channel source
- Dealership visit vs. digital shortlisting
Showroom Experience
- Test ride conversion, wait time friction
- Sales staff EV knowledge gaps
Delivery & Onboarding
- Delivery timeline vs. booking commitment
- Home charging setup, first-ride readiness
Range & Reliability
- Real-world range vs. claimed ARAI figure
- Battery degradation concern, software OTA trust
Service & Aftersales
- Authorised service centre proximity, wait time
- Spare parts availability, technician EV competency
Charging Behaviour
- Home vs. public charging split, frequency
- Public charging network gaps, anxiety triggers
Advocacy & Repurchase
- Active referral behaviour, peer influence radius
- Upgrade intent, brand-switch likelihood
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the E2W Ownership Experience & Brand Advocacy Behaviour Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across owner segments and geographies.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the electric two-wheeler ownership space.
E2W post-purchase service friction & channel trust (India)
OBJECTIVE
WHAT WE DID
DELIVERED
E2W post-purchase service friction & channel trust (India)
E2W segment messaging & purchase trigger mapping (West India)
E2W post-purchase service friction & channel trust (India)
OBJECTIVE
A pan-India two-wheeler OEM needed to isolate where first-year E2W owners lose confidence in the brand, specifically across service touchpoints , charging infrastructure gaps , and warranty claim behaviour across Tier 1 and Tier 2 markets.
WHAT WE DID
Ran a structured quant survey across 1,200 verified E2W owners in 14 cities, capturing service visit frequency , resolution time , dealer interaction quality scores , and intent to repurchase or switch OEM at the 6-month and 12-month ownership marks.
DELIVERED
A service friction map by ownership stage, a ranked trust erosion list across dealer and app touchpoints, and a retention risk corridor segmented by city tier and vehicle price band.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between commuter segment owners, last-mile delivery riders and personal use buyers?
How will you measure brand advocacy behaviour beyond simple ratings?
Will the survey map the full E2W ownership journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our dealer network and aftersales conversion?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.