Electric Vehicle Owner Experience Survey
Understand how electric vehicle owners evaluate models, compare charging options, and navigate ownership costs across daily travel and service interactions, so you can sharpen acquisition, optimise pricing, and strengthen retention across the complete ownership lifecycle.
CONTEXT & RELEVANCE
Why run this survey now
Most EV owners don't lose confidence purely on vehicle range. They disengage due to charging uncertainty, software issues, service delays, resale concerns, none of which fully show up in dealer feedback or app ratings.
If you are...
- EV brand leadership
- Product strategy teams
- Dealer network heads
- Charging partnership managers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete EV ownership journey from consideration to replacement.
Purchase Journey
- Discovery and shortlist formation
- Dealer and digital influence
Product Fit
- Body style and features
- Use-case suitability
Range & Efficiency
- Claimed versus real range
- Seasonal efficiency variation
Charging Experience
- Home and public charging
- Availability and payment friction
Cost & Value
- Ownership cost perceptions
- Price and incentive trade-offs
Service & Support
- Maintenance and repair access
- Issue resolution quality
Digital Experience
- App and software reliability
- Connected feature usefulness
Loyalty & Advocacy
- Repurchase and upgrade intent
- Recommendation and brand trust
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Electric Vehicle Owner Experience Survey, we recommend a quant-led approach with flexible data-collection modes to balance reach, depth, and verification across vehicle types, ownership tenures, and charging contexts.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work across the wider electric mobility space.
Public Charging Network Choice Drivers Among Urban EV Users (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Public Charging Network Choice Drivers Among Urban EV Users (India)
Battery Subscription Proposition Testing for Electric Two-Wheeler Buyers (India)
Public Charging Network Choice Drivers Among Urban EV Users (India)
OBJECTIVE
A pan-India mobility platform needed to understand how frequent urban chargers , intercity drivers , and fleet users chose between charging networks, focusing on awareness, location convenience, pricing transparency, reliability, and payment behaviour.
WHAT WE DID
We ran a structured online survey across eight cities, quota-controlled by vehicle type and charging frequency, capturing network consideration , session success rates , price sensitivity, app usability, route context, and switching triggers.
DELIVERED
The study produced a network preference map , charger friction list , city-level consideration funnels, price sensitivity bands, and message territories linking reliability, coverage, and payment simplicity to distinct urban charging occasions.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between electric car owners, electric two-wheeler owners and fleet EV users?
How will you measure EV choice beyond simple ratings?
Will the survey map the full EV ownership journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our EV owner retention strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.