EV Buyer Experience Survey
Understand how prospective EV buyers evaluate brands, compare charging ecosystems, and navigate purchase barriers, so you can sharpen positioning, improve conversion, and build more effective acquisition, pricing, and channel strategies.
CONTEXT & RELEVANCE
Why run this survey now
Most EV buyers don't abandon purchases purely on sticker price. They hesitate due to range uncertainty, charging access, financing complexity, resale doubts, and dealership gaps, none of which fully show up in sales dashboards or NPS scores.
If you are...
- EV brand strategy leaders
- Product and portfolio teams
- Dealer network executives
- Charging partnership managers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete EV buyer journey from awareness to ownership commitment.
Awareness & Discovery
- Brand discovery channels
- Initial EV trigger moments
Consideration & Shortlisting
- Serious consideration set
- Model elimination criteria
Range & Charging
- Real-world range thresholds
- Everyday charging access
Product & Features
- Preferred vehicle configurations
- Feature priority hierarchy
Price & Financing
- Affordable purchase boundaries
- Financing route preferences
Dealer & Test Drive
- Advisor knowledge quality
- Test-drive decision signals
Purchase & Delivery
- Booking process friction
- Pre-delivery support needs
Ownership & Advocacy
- Early ownership reassurance
- Repurchase and recommendation
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For EV Buyer Experience Survey, we recommend a quant-led journey study with flexible data-collection modes to balance reach, depth, and verification across buyer stages, vehicle categories, city tiers, and charging contexts.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the electric mobility space.
Public EV Charging Subscription Offer Positioning Study (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Public EV Charging Subscription Offer Positioning Study (India)
Residential Home Charger Installation Service Design Research (India)
Public EV Charging Subscription Offer Positioning Study (India)
OBJECTIVE
A pan-India charging network wanted to understand how urban EV owners , intercity drivers , and fleet users compared pay-as-you-go charging , monthly passes , and bundled plans across frequency, convenience, and perceived savings.
WHAT WE DID
We ran a structured online survey with 720 respondents across eight cities, using quota controls by vehicle type and charging frequency while capturing usage occasions , price sensitivity , channel discovery, plan preference, and switching triggers.
DELIVERED
The study produced a preference map , pricing corridor , message territories , and segment-level channel levers , showing which subscription structures and benefit claims resonated with frequent urban chargers, occasional highway users, and commercial fleets.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between first-time EV buyers, ICE switchers and premium EV shoppers?
How will you measure EV model preference beyond simple ratings?
Will the survey map the full EV purchase journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our EV buyer conversion strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.