EV Charging Behaviour & Infrastructure Gaps Study
Understand how EV drivers evaluate charging locations, compare public and home options, and navigate availability, pricing, reliability, and payment friction, so you can sharpen network expansion, tariff design, customer retention, channel strategy, and conversion.
CONTEXT & RELEVANCE
Why run this survey now
Most EV drivers don't lose charging confidence purely on availability. They disengage due to unreliable uptime, unclear tariffs, connector mismatches, payment failures, and unsafe locations, none of which fully show up in app ratings or station counts.
If you are...
- Charge point operator teams
- Automaker EV strategy leaders
- Utility mobility programme owners
- Fuel retail network planners
- Real estate asset managers
You're likely facing...
- Low repeat usage despite dense station coverage in priority cities
- Growing gap between charger visibility and actual station reliability
- Payment failures create abandoned charging sessions during peak demand
- Inconsistent site safety weakens women driver confidence after dark
- Positive first use without network loyalty across recurring routes
This will help answer...
- Priority charging corridors
- Reliability failure drivers
- Tariff acceptance bands
- Segment-specific site needs
- Retention & reactivation levers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete EV charging journey from need recognition to repeat network choice.
Charging Context
- Trip purpose & urgency
- Home parking access
Discovery & Planning
- Station search channels
- Route planning confidence
Location & Access
- Preferred charging locations
- Site entry barriers
Reliability & Compatibility
- Charger uptime experience
- Connector compatibility gaps
Pricing & Payment
- Tariff clarity & fairness
- Payment method friction
Wait & Experience
- Queue tolerance levels
- Site amenity expectations
Gaps & Unmet Needs
- Underserved route clusters
- Segment-specific infrastructure needs
Loyalty & Future Use
- Network switching triggers
- Membership value expectations
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For EV Charging Behaviour & Infrastructure Gaps Study, we recommend a quant-led mixed-method approach with flexible data-collection modes to balance reach, depth, and verification across priority markets.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the electric mobility space.
Home Charger Purchase Path & Installer Choice Study (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Home Charger Purchase Path & Installer Choice Study (India)
Workplace Charging Proposition & Pricing Exploration (Urban India)
Home Charger Purchase Path & Installer Choice Study (India)
OBJECTIVE
A pan-India charging equipment brand needed to understand how new EV owners , apartment residents , and fleet households compared bundled installation, independent electricians, and dealer-led options across trust, convenience, warranty clarity, and purchase timing.
WHAT WE DID
We ran a structured online survey with 720 respondents, stratified by city tier, housing type, vehicle category, and ownership tenure, capturing channel consideration , installer trust , bundle preferences, quote comparisons, and installation decision triggers.
DELIVERED
The study produced a channel preference map , installer selection hierarchy , city-tier comparison, bundle acceptance matrix, and message territories clarifying which ownership segments prioritised warranty assurance, convenience, electrical safety, or upfront affordability.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between home-dominant drivers, public-charging users and fleet drivers?
How will you measure charging network choice beyond simple ratings?
Will the survey map the full charging journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our charger acquisition and repeat usage?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.