EV Purchase Intent & Barrier Study
Prospective vehicle buyers evaluate electric mobility, compare ownership economics, and navigate charging availability, so you can sharpen audience segmentation, optimise pricing and positioning, and improve acquisition conversion across priority consumer cohorts.
CONTEXT & RELEVANCE
Why run this survey now
Most prospective EV buyers don't abandon purchase purely on price. They hesitate due to charging uncertainty, range anxiety, resale concerns, financing friction, and model confusion, none of which fully show up in sales dashboards or lead forms.
If you are...
- EV category strategy leaders
- Vehicle product portfolio teams
- Consumer marketing decision owners
- Dealer network experience heads
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete EV purchase journey from awareness to final vehicle choice.
Awareness & Familiarity
- EV category knowledge
- Brand and model recall
Purchase Intent
- Consideration stage progression
- Expected purchase timing
Vehicle Choice
- Body style preferences
- Model shortlist criteria
Economics & Pricing
- Upfront affordability thresholds
- Total ownership economics
Range & Charging
- Daily range requirements
- Charging access confidence
Risk & Trust
- Battery safety confidence
- Resale and service concerns
Journey & Channels
- Discovery and research touchpoints
- Dealer and digital influence
Messaging & Conversion
- Claim credibility and relevance
- Conversion trigger priorities
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For EV Purchase Intent & Barrier Study, we recommend a quant-led consumer approach with flexible data-collection modes to balance reach, depth, and verification across vehicle categories, city tiers, and purchase-readiness stages.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the electric mobility space.
EV Dealership Experience Benchmarking Across Major Indian Cities
OBJECTIVE
WHAT WE DID
DELIVERED
EV Dealership Experience Benchmarking Across Major Indian Cities
Electric Two-Wheeler Subscription Proposition Testing in Urban India
EV Dealership Experience Benchmarking Across Major Indian Cities
OBJECTIVE
A pan-India automotive brand needed to understand how first-time EV shoppers , ICE replacement buyers , and premium upgraders compared dealership interactions, test-drive access, salesperson credibility, financing explanations, and post-visit consideration across competing retail formats.
WHAT WE DID
We ran a structured survey across metros and Tier 1 cities, balancing recent visitors by vehicle category and purchase stage while capturing test-drive availability , staff confidence , finance clarity , follow-up quality, and brand shortlist movement.
DELIVERED
The engagement produced a dealership preference map , experience friction list , city-level channel levers , and a structured message territory framework linking showroom proof points to distinct shopper needs, competitive retail contexts, and follow-up expectations.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between first-time buyers, ICE replacement buyers and two-wheeler upgraders?
How will you measure EV purchase preference beyond simple ratings?
Will the survey map the full EV purchase journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our EV acquisition conversion?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.