Factory Automation Implementation Journey Survey
Factory leaders evaluate automation readiness, compare integrator proposals, and navigate workforce, technology, and commissioning trade-offs, so you can sharpen vendor positioning, improve solution conversion, and build stronger retention across complex industrial accounts.
CONTEXT & RELEVANCE
Why run this survey now
Most factory teams don't lose automation value purely on technology. They underperform due to unclear ownership, integration constraints, workforce resistance, supplier misalignment, and commissioning delays, none of which fully show up in project dashboards or vendor scorecards.
If you are...
- Manufacturing transformation leaders
- Plant operations executives
- Automation procurement teams
- Controls engineering managers
- Capital investment committees
You're likely facing...
- High automation interest but slow internal commitment across plant teams
- Growing gap between approved budgets and implementation readiness
- Inconsistent integrator performance creates commissioning delays across locations
- Limited visibility into workforce adoption barriers affecting utilization
- Positive pilot results without scaled rollout confidence among sponsors
This will help answer...
- Automation readiness priorities
- Integrator selection drivers
- Implementation friction hotspots
- Workforce adoption segments
- Rollout support requirements
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete factory automation journey from need definition to scaled optimization.
Strategic Drivers
- Production bottleneck priorities
- Business case confidence
Readiness & Scope
- Process standardization maturity
- Site infrastructure constraints
Vendor Evaluation
- Integrator credibility signals
- Proposal comparison criteria
Solution Design
- Architecture selection trade-offs
- Legacy system compatibility
Implementation Governance
- Cross-functional ownership clarity
- Milestone accountability structure
Workforce Adoption
- Operator confidence levels
- Training support requirements
Commissioning & Support
- Ramp-up friction points
- Service response expectations
Scale & Optimization
- Multi-site rollout confidence
- Continuous improvement priorities
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Factory Automation Implementation Journey Survey, we recommend a phased mixed-method approach with flexible data-collection modes to balance reach, depth, and verification across plants, roles, investment stages, and implementation partners.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the industrial automation space.
Industrial Robotics Vendor Positioning Among Mid-Market Manufacturers (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Industrial Robotics Vendor Positioning Among Mid-Market Manufacturers (India)
Automation Service Package Design for Brownfield Plants (Southeast Asia)
Industrial Robotics Vendor Positioning Among Mid-Market Manufacturers (India)
OBJECTIVE
A pan-India automation supplier needed to understand how automotive component plants , food processors , and general engineering manufacturers compared robotics vendors, interpreted service credibility, and prioritized purchase triggers across greenfield and retrofit opportunities.
WHAT WE DID
We conducted a structured survey with 420 plant and engineering respondents, stratified by sector, company size, and automation maturity, capturing brand consideration , integrator influence , service expectations , procurement pathways, and switching barriers.
DELIVERED
The engagement produced a vendor preference map , message territories , channel levers , and a sector-level positioning framework showing how proof points, service models, local support, and total-cost narratives should differ across priority manufacturing cohorts.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between discrete manufacturing, process industries and hybrid plants?
How will you measure automation solution and integrator preference beyond simple ratings?
Will the survey map the full factory automation implementation journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our enterprise automation solution conversion?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.