Farmer Loyalty Survey
Evaluate how farmers compare brands, weigh programme benefits, and choose repeat purchases across seasons, so you can sharpen retention, improve segmentation, and strengthen channel strategy with evidence from actual loyalty behaviours.
CONTEXT & RELEVANCE
Why run this survey now
Most farmers don't lose brand loyalty purely on price. They switch due to inconsistent product performance, dealer influence, stock gaps, weak rewards, and poor complaint resolution, none of which show up in sales reports or satisfaction scores.
If you are...
- Agribusiness brand leaders
- Farmer loyalty programme teams
- Regional sales leadership
- Channel strategy managers
- Customer experience owners
You're likely facing...
- High satisfaction still produces weak repeat purchase across seasons
- Dealer advocacy creates inconsistent brand preference across neighbouring markets
- Reward participation remains low despite strong programme awareness
- Stock gaps trigger avoidable switching during critical application windows
- Limited complaint closure visibility weakens farmer retention after service failures
This will help answer...
- Loyalty driver hierarchy
- Switching trigger map
- Reward design priorities
- Dealer influence pathways
- Retention segment profiles
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete farmer loyalty journey from consideration to advocacy.
Brand Relationship
- Brand trust foundations
- Emotional & functional attachment
Purchase Continuity
- Seasonal repeat purchase patterns
- Category-level brand consistency
Performance & Value
- Yield outcome confidence
- Price-value trade-off perceptions
Dealer & Channel
- Dealer recommendation dependence
- Availability & channel convenience
Rewards & Engagement
- Reward relevance & fairness
- Participation & redemption friction
Service & Recovery
- Complaint closure confidence
- Advisory support quality
Switching Pressure
- Competitor trial temptation
- Brand migration triggers
Advocacy & Intent
- Recommendation willingness
- Future purchase commitment
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Farmer Loyalty Survey, we recommend a mixed quantitative and qualitative approach with flexible data-collection modes to balance reach, depth, and verification across diverse farmer profiles and agricultural markets.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the agricultural inputs and services space.
Seed Brand Consideration & Dealer Influence Study (North India)
OBJECTIVE
WHAT WE DID
DELIVERED
Seed Brand Consideration & Dealer Influence Study (North India)
Crop Protection Pack Architecture & Pricing Study (Western India)
Seed Brand Consideration & Dealer Influence Study (North India)
OBJECTIVE
A pan-regional seed company needed to understand how smallholders , progressive growers , and dealer-led buyers compared hybrid seed brands, interpreted yield claims, and moved from seasonal awareness to shortlist formation across major crop markets.
WHAT WE DID
We conducted a structured survey with 720 farmers across three states, stratified by crop and farm size, capturing brand awareness , dealer recommendation weight , trial history, claim credibility, availability, and preferred information channels.
DELIVERED
The work produced a brand consideration funnel , dealer influence map , message territory framework , and district-level channel levers , showing where positioning, product proof, and distribution visibility shaped farmer shortlists across crop segments.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between smallholders, mid-sized growers and commercial farmers?
How will you measure farmer brand loyalty beyond simple ratings?
Will the survey map the full farmer loyalty journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our farmer retention and repeat purchase?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.