Generic Drug Trust and Satisfaction Survey
Understand how patients, caregivers, and medicine purchasers evaluate effectiveness, compare branded and generic options, choose manufacturers, and navigate substitution advice, so you can sharpen positioning, strengthen channel strategy, improve retention, and guide pricing.
CONTEXT & RELEVANCE
Why run this survey now
Most medicine buyers don't lose trust purely on lower prices. They hesitate due to efficacy doubts, manufacturer unfamiliarity, substitution confusion, side-effect concerns, and inconsistent pharmacist explanations, none of which fully show up in sales data or complaint logs.
If you are...
- Generic portfolio leadership
- Patient insights teams
- Pharmacy channel managers
- Medical affairs leadership
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete generic medicine journey from awareness to sustained confidence.
Awareness & Knowledge
- Generic medicine familiarity
- Information source credibility
Efficacy & Safety
- Perceived treatment effectiveness
- Perceived side-effect confidence
Manufacturer Trust
- Company reputation signals
- Packaging quality assurance
Substitution Decision
- Brand replacement comfort
- Prescriber approval expectations
Price & Value
- Savings credibility threshold
- Quality price trade-off
Pharmacy Experience
- Pharmacist explanation quality
- Stock availability consistency
Usage Satisfaction
- Outcome satisfaction drivers
- Adherence experience barriers
Loyalty & Advocacy
- Repeat purchase intention
- Recommendation confidence level
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Generic Drug Trust and Satisfaction Survey, we recommend a quantitative-led approach with flexible data-collection modes to balance reach, depth, and verification across medicine users and purchase channels.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the pharmaceutical consumer research space.
OTC Pain Relief Brand Choice Drivers Study (Pan-India)
OBJECTIVE
WHAT WE DID
DELIVERED
OTC Pain Relief Brand Choice Drivers Study (Pan-India)
Chronic Therapy Packaging Usability Segmentation Study (Urban India)
OTC Pain Relief Brand Choice Drivers Study (Pan-India)
OBJECTIVE
A pan-India healthcare brand needed to understand how frequent OTC users , occasional purchasers , and caregivers compared competing pain-relief formats, interpreted efficacy claims, and selected among pharmacy recommendations, familiar brands, and lower-priced alternatives.
WHAT WE DID
We ran a structured online survey across metro and non-metro markets, capturing stated choice, recent purchase behaviour, and trade-offs across speed of relief , brand familiarity , format convenience , price, and pharmacist influence.
DELIVERED
The study produced a preference map , message territories , audience-specific channel levers , and a ranked consideration framework showing how product format, credibility cues, claimed benefits, and recommendation sources shaped category choice across priority purchaser groups.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between chronic patients, acute medicine users and family caregivers?
How will you measure generic substitution preference beyond simple ratings?
Will the survey map the full generic medicine journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our generic medicine positioning and channel conversion?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.