Home Buying Financing Journey & Bank Selection Survey
Map how first-time and repeat home buyers evaluate loan products, compare lenders, and choose between banks and housing finance companies, so you can sharpen acquisition targeting, refine product positioning, and improve conversion at each financing stage.
CONTEXT & RELEVANCE
Why run this survey now
Most retail banks don't lose home loan applicants purely on interest rates. They lose them due to opaque approval timelines, misaligned product positioning, weak digital touchpoints, poor branch-level guidance, and disconnected post-sanction communication, none of which fully show up in loan origination reports or branch conversion dashboards.
If you are...
- Bank competing against HFCs
- HFC repositioning on speed
- Home loan product head
- Retail lending distribution head
- Mortgage growth strategy lead
You're likely facing...
- Bank vs HFC fit confusion
- Drop-offs at sanction stage
- Banks = safe but slow perception
- HFCs = flexible but costly perception
- Disbursed borrower switching risk
This will help answer...
- Bank selection drivers beyond rate
- Journey drop-off stage
- Bank vs HFC segment fit
- Fee and tenure perception gaps
- Refinance and switching triggers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete home financing journey from property shortlisting to loan closure.
Discovery & Triggers
- Purchase trigger, life-stage event
- First financing touchpoint reached
Lender Consideration
- Lenders shortlisted, evaluation criteria
- Bank vs. HFC vs. NBFC preference
Bank Selection
- Final lender choice, switching point
- Relationship banking vs. rate shopping
Application & Documentation
- Document burden, submission channel
- Sanction timeline, follow-up frequency
Pricing & Trade-offs
- Rate sensitivity, fee tolerance
- Fixed vs. floating rate preference
Servicing & Experience
- Post-disbursement service quality
- Digital self-service vs. RM contact
Trust & Advocacy
- Lender trust signals, brand credibility
- Referral intent, complaint history
Competitive Positioning
- Lenders rejected, rejection reasons
- Awareness of competing offers
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Home Buying Financing Journey & Bank Selection Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the home financing and bank selection space.
Home loan channel preference & lender shortlisting behaviour (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Home loan channel preference & lender shortlisting behaviour (India)
Mortgage product feature trade-offs & pricing corridor study (India)
Home loan channel preference & lender shortlisting behaviour (India)
OBJECTIVE
A digital-first housing finance company needed to map how first-time homebuyers and upgrade buyers shortlist lenders, weigh DSA referrals against direct bank outreach , and decide where to submit their first application.
WHAT WE DID
Ran a structured quant survey across 8 cities with 420 respondents, capturing lender shortlist size, channel of first contact, documentation friction, turnaround time perception, and stated reasons for eliminating lenders before final submission.
DELIVERED
A channel influence map by buyer segment, a ranked friction list at each shortlisting stage, and a set of conversion levers identifying where applicants disengage from a lender before the sanction stage.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between first-time home buyers, repeat buyers and investor purchasers?
How will you measure home loan bank selection beyond simple ratings?
Will the survey map the full home financing journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our home loan acquisition and retention strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.