Hospital Management Software Adoption Survey

Define the decision frame

Confirm objectives, target cohorts, geographies, and reporting cuts

Design the instrument

Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)

Lock the questionnaire

Review wording, sequencing, LOI, and competitive context; approve final version

Pilot and calibrate

Test comprehension and ease quality; refine quotas and remove friction where needed

Run fieldwork

Execute collection with active quota management and feasibility controls

Assure quality

Dedupe, attention checks, speed/consistency rules, removals with audit trail

Prepare the dataset

Clean data and deliver codebook/variable definitions

Analyse and synthesise

Driver ranking, leakage diagnostics, pricing bands, segment insights

Deliver and align

Executive deck (optional dashboard) and leadership readout with recommendations