Intercity Bus Travel Experience Survey
Understand how intercity bus passengers compare operators, evaluate schedules and fares, and navigate booking, boarding, onboard comfort, and arrival reliability, so you can improve acquisition, refine pricing, and strengthen retention.
CONTEXT & RELEVANCE
Why run this survey now
Most intercity bus operators don't lose passengers purely on price. They lose preference due to unreliable timings, unclear boarding points, inconsistent cleanliness, and weak disruption communication, none of which fully show up in app ratings or complaint logs.
If you are...
- Intercity bus network owners
- Passenger experience leaders
- Route planning teams
- Digital booking product managers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete intercity bus journey from route discovery to post-trip advocacy.
Route Discovery
- Route search triggers
- Operator awareness sources
Operator Choice
- Fare & schedule trade-offs
- Reliability reputation signals
Booking Experience
- Search & filter usability
- Payment confidence barriers
Boarding Journey
- Pickup point navigation
- Staff coordination quality
Onboard Comfort
- Seat & cabin comfort
- Cleanliness & amenity standards
Journey Reliability
- Departure & arrival punctuality
- Stopover predictability patterns
Service Recovery
- Disruption communication quality
- Refund & support resolution
Loyalty & Advocacy
- Repeat booking intent
- Recommendation & switching triggers
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Intercity Bus Travel Experience Survey, we recommend a mobile-first quantitative approach with flexible data-collection modes to balance reach, depth, and verification across route types, service classes, and traveller segments.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the intercity passenger transport space.
Regional Bus Route Demand & Positioning Study (South India)
OBJECTIVE
WHAT WE DID
DELIVERED
Regional Bus Route Demand & Positioning Study (South India)
Sleeper Coach Amenity & Fare Package Exploration (West India)
Regional Bus Route Demand & Positioning Study (South India)
OBJECTIVE
A regional operator wanted to understand how daily commuters , students , and weekend leisure travellers evaluated new route options, departure windows, boarding locations, and competing rail or shared-cab alternatives across three state corridors.
WHAT WE DID
We conducted a structured survey with 850 recent travellers, using corridor quotas and journey-purpose cuts to capture route awareness , schedule fit , fare tolerance , booking channel usage, and stated consideration of alternative transport modes.
DELIVERED
The engagement produced a route preference map , fare sensitivity bands , message territories , and channel-specific consideration profiles , alongside a prioritized view of departure slots and boarding zones requiring clearer commercial positioning.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between sleeper passengers, seater passengers and mixed-mode travellers?
How will you measure operator choice beyond simple ratings?
Will the survey map the full booking-to-arrival journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our route-level conversion and repeat booking?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.