K-12 Parent Satisfaction Survey
Understand how parents evaluate teaching quality, compare school communication, navigate student support, and weigh fee value, so you can strengthen retention, refine positioning, improve family engagement, and prioritise service improvements.
CONTEXT & RELEVANCE
Why run this survey now
Most schools don't lose parent confidence purely on academic results. They struggle due to inconsistent communication, unresolved concerns, uneven teacher engagement, unclear support pathways, none of which fully show up in attendance dashboards or complaint logs.
If you are...
- School leadership teams
- Academic programme heads
- Admissions and marketing leaders
- Parent engagement managers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete parent experience journey from enrolment expectations to re-enrolment decisions.
Overall Experience
- Overall school satisfaction
- Advocacy & loyalty
Academic Quality
- Teaching effectiveness
- Learning progress visibility
Teacher Communication
- Teacher accessibility
- Feedback relevance & frequency
Student Wellbeing
- Safety & belonging
- Emotional support access
Operations & Service
- Administrative responsiveness
- Transport & campus services
Fees & Value
- Fee transparency
- Perceived educational value
Engagement & Community
- Parent participation
- School community connection
Loyalty & Improvement
- Re-enrolment intent
- Priority improvement areas
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For K-12 Parent Satisfaction Survey, we recommend an online-first quantitative approach with flexible data-collection modes to balance reach, depth, and verification across grades, campuses, fee tiers, and parent engagement levels.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the K-12 education space.
School Admissions Choice Drivers Across Major Urban India Markets
OBJECTIVE
WHAT WE DID
DELIVERED
School Admissions Choice Drivers Across Major Urban India Markets
After-School Programme Pricing & Segmentation Study in Southeast Asia
School Admissions Choice Drivers Across Major Urban India Markets
OBJECTIVE
A pan-India school network needed to understand how prospective parents and transfer-seeking families compared curriculum boards, commute convenience, teaching reputation, campus facilities, and fee levels when shortlisting schools across metropolitan and tier-two markets.
WHAT WE DID
We conducted a structured online survey with 1,200 parents, using quota controls by city tier, child grade, curriculum, and household income, capturing school consideration , choice barriers , message recall, channel influence, and willingness to travel.
DELIVERED
We delivered a school preference map , admissions friction list , parent segment profiles, channel levers, and message territories showing which academic, convenience, reputation, and value cues mattered most for each city tier and family cohort.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between primary, middle and secondary school parents?
How will you measure school preference and loyalty beyond simple ratings?
Will the survey map the full parent journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our parent retention and advocacy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.