Luxury Goods Purchase Sentiment Survey
Luxury buyers evaluate brand heritage, compare craftsmanship and service, and weigh exclusivity against price, so you can sharpen positioning, optimise pricing, and improve conversion across priority customer segments and purchase channels.
CONTEXT & RELEVANCE
Why run this survey now
Most luxury brands don't lose purchases purely on premium pricing. They lose consideration due to weak relevance, uncertain authenticity, channel inconsistency, limited scarcity cues, and poor service, none of which fully show up in sales dashboards or NPS.
If you are...
- Luxury brand strategy leaders
- Consumer insights directors
- Retail experience heads
- E-commerce growth teams
- Category and pricing managers
You're likely facing...
- Strong brand awareness but weak purchase intent among affluent prospects
- Rising price sensitivity is compressing perceived exclusivity across entry tiers
- Inconsistent boutique and digital service creates channel confidence gaps
- Limited visibility into authenticity concerns delays high-value purchase decisions
- Positive ownership experiences still produce low repeat consideration
This will help answer...
- Purchase trigger hierarchy
- Brand perception gaps
- Optimal price corridors
- Channel conversion barriers
- Loyalty segment priorities
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete luxury purchase journey from aspiration to repeat consideration.
Awareness & Aspiration
- Prestige associations & visibility
- Cultural relevance signals
Brand & Heritage
- Craftsmanship credibility cues
- Heritage relevance perceptions
Category & Occasion
- Category consideration patterns
- Purchase occasion priorities
Value & Pricing
- Premium justification drivers
- Price tolerance boundaries
Channel & Service
- Boutique experience standards
- Digital purchase confidence
Authenticity & Trust
- Product provenance assurance
- Resale legitimacy concerns
Purchase & Friction
- Decision delay triggers
- Shortlist abandonment reasons
Loyalty & Advocacy
- Repeat purchase momentum
- Recommendation behaviour drivers
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Luxury Goods Purchase Sentiment Survey, we recommend a quant-led consumer approach with flexible data-collection modes to balance reach, depth, and verification across categories, spending tiers, channels, and purchase frequency.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the luxury goods and retail space.
Luxury Watch Consideration & Channel Preference Study (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Luxury Watch Consideration & Channel Preference Study (India)
Luxury Beauty Portfolio & Price Architecture Exploration (Southeast Asia)
Luxury Watch Consideration & Channel Preference Study (India)
OBJECTIVE
A pan-India watch retailer sought to understand how first-time luxury buyers , collectors , and gift purchasers compared authorised boutiques, multi-brand stores, and online platforms across consideration, trust, appointment behaviour, and purchase timing.
WHAT WE DID
We conducted a structured online survey with 650 respondents, using quotas by city, spending tier, and ownership status, capturing brand shortlist , channel confidence , service expectations, scarcity perceptions, and reasons for delaying purchase.
DELIVERED
The engagement produced a consideration funnel , channel preference map , friction list , and message territories showing which reassurance cues, appointment benefits, and exclusivity signals mattered across buyer cohorts and purchase occasions.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between accessible luxury, high luxury and ultra-luxury buyers?
How will you measure luxury brand preference beyond simple ratings?
Will the survey map the full luxury purchase journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our luxury purchase conversion?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.